11 Best Rank Tracking Software in 2024 (Compared)

Rank tracking software is an essential SEO tool. Of course, you want to see how you are ranking in search engine results, but that’s only the start of it. 
Today, rank tracking tools offer more features like keyword research, website audits, backlink monitoring, and competitor analysis.  They are like full SEO platforms.

There are many rank trackers that do a good job. So, which rank tracking software is best for you?   

In this article, we analyzed the best rank tracker tools with their different features and pricing plans in detail. So you can skip the hassle and pick the best tool for your needs.

The Best Rank Trackers for Your Business

SE Ranking

Best overall rank tracker with all the SEO features for a great price. Works for businesses of all sizes.

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Advanced SEO platform with rank tracking, keyword research, on-page SEO, and more.

Go to site

Best rank tracker tool for beginners with an intuitive interface and an affordable starting price.

Go to site

The 11 Best Rank Tracking Software

There are a lot of rank tracking tools on the market. They come with different features and pricing. Let’s go over the top keyword-tracking software out there so that you can find the best one for your business.

1. SE Ranking

SE Ranking is our best pick for tracking keyword rankings. Great price, an impressive feature set and easy to start – great for beginners, marteters and freelancers/agencies.

SE Ranking rank tracking software for beginners and freelancers

What once started as a pure rank tracking tool, SE ranking now has on-page/off-page/technical SEO in one tool. 

With SE Ranking rank tracking you can:

  • Track your own search engine performance
  • Find the keywords and pages that bring the most traffic to your site.
  • Identify competing keywords to prevent cannibalization 
  • Find the keywords to target with the highest potential
  • Spot keyword ranking drops immediately
  • Make custom SEO reports
SE Ranking rank tracking position checker tracker SEO

The dashboard is simple. Anyone will understand it after just a bit of clicking around. You get a helpful explanation guiding you. Each function has a clear explainer text on hover.

The rank tracking view has all the details you need. Show an increase in ranking or drop, estimated search volume and traffic, SERP Features. Filters (like search volume, keyword difficulty, word count, etc.) for keyword research will help you prioritize your keyword list.

Here is a screenshot of the rank tracking view:

SE ranking rank tracker position checker software tool SEO

The SE Ranking keyword tracking tool will check all your keyword rankings daily. Once started, it builds and saves historical data so you can compare rankings over time. Each keyword can be tracked by combining location/languages, search engines, and devices.

A cool function is tracking competitors. This gives you an edge to easily compare side by side over time (at no extra cost).

SE Ranking does more than rank tracking:
SE ranking does more than track your own and your competitors’ search engine performance. It also helps: 

  • Do Keyword research
  • Run website and backlink audits
  • Find technical problems
  • Optimize on-page SEO
  • Monitor backlinks

Users really appreciate the technical website audit. It will go through your site and find SEO problems to fix. It automates the whole technical audit.

If you are a small business, freelancer, or agency on a budget – go for SE ranking, it’s great. Enterprise tools like Semrush or Ahrefs do have a bigger data set, more keywords in their database and more indexed backlinks, but that is if you need to be bleeding edge or enterprise where budgets don’t matter.

A nice extra is a page change monitor. If you are working on a site with multiple people, this is where you can see if someone else in your team made any (unwanted) changes.

SE Ranking pricing and discount: SE Ranking has a 14-day free trial so you can have a look today. It includes almost all the main features. SE Rankings paid plan is $39 per month to track 250 keywords a day, 10 site audits, and track 6K backlinks. Pro and Business offer more users and keywords.

If you go for a yearly plan through this page, you’ll get a 20% discount on your yearly plan. They will help you switch over from any other tool if you need some help.

Try SE Ranking for free here

2. Semrush

Semrush is an enterprise-level, all-in-one SEO platform. Semrush has brilliant tools for rank tracking, link building, and backlink monitoring. Arguably one of the best marketing tools for SEO professionals and agencies.

Semrush all-in-one SEO platform signup page

You can check 500-5K keyword rankings daily with the platform’s keyword tracking tool. It’s one of the most reliable tools with coverage of over 20Bn keywords in 142 geo-databases.

position tracking dashboard in Semrush

In Semrush Projects, you can set up 10 different tools to gather data from outside the Semrush database. You can use unlimited location, device, and language combinations in a project, depending on your plan.

  • Site Audit
  • Position Tracking
  • Organic Traffic Insights
  • Social Media Tracker & Poster
  • On-Page SEO Checker
  • Backlink Audit Tool
  • Link Building Tool
  • PPC Keyword Tool
Semrush backlink analytics

If you keep content creation in-house, Semrush has additional content marketing tools:. 

  • Topic Research
  • SEO Content Templates
  • SEO Writing Assistant
  • Marketing Calendar
  • Plagiarism Check
  • Historical Ranking Data Analysis

And there’s the vast historical data the company has gathered since 2012. Businesses and agencies can look back over 10 years into a website’s and competitors’ performance. See how SEO competitors’ strategies worked in the past. That’s why Semrush is also a great keyword-tracking software for in-house and growing agencies.

Semrush pricing

Semrush has a free trial with full access. The Pro plan starts at  $119.95/month for 5 projects and 500 keyword rankings. The Guru and Business plans have more projects and keyword position tracking. And have content marketing tools and more historical data.

Get started with Semrush for free

3. Serpstat

Serpstat is an easy-to-use SEO software. The platform’s competitive pricing makes it a good option for growing businesses and agencies.

Serpstat easy-to-use seo software

Serpstats’ main features include:

  • Rank tracking
  • Keyword research
  • Competitor analysis
  • Backlink audit
  • Content suite 
  • Site audit

It has a large database of around 1.5Bn domains, 7Bn keywords and 230 geo databases.

You can track 15-300K keyword positions with the keyword rank tracking software. You have 4-12K domain, keyword, and backlink checks every day, based on your plan. 

position histrory in Serpstat ranking tool

One of Serpstat’s standout features is the AI Content toolkit. If you are planning to make content marketing a part of your considerations for SEO software. With AI tools, you can quickly generate blog articles and metadata. And repurpose existing content via the paraphrasing tool.

Serpstat is a good choice for solopreneurs and growing businesses. Even the cheaper plans offer cool features that other rank tracker tools lock behind premium plans. They include the API, Chrome extension, Keyword Grouper, and Share of Voice. Overall Serpstat is a cheaper alternative for pricier platforms like Advanced Web Ranking.

Serpstat pricing and discount

You can try Serpstat for free. The free plan comes with 43 tools, 10 page audits, and 10 website, keyword, and backlink analysis per day. 

Serpstat has 3 paid plans, based on the use. All come with a 7-day free trial.

Serpstat pricing starts at $59/mo for the Individual plan with 5 projects, 100 searches per day, 10K position checks, 30K page audits, competition rankings, and daily updates. The Team plan costs $119/mo with 25 projects, 50K position checks, and 3 users.

Try Serpstat for free here 

4. Wincher

Wincher is a search engine rank tracker tool on the more affordable side. It’s one of the most low-cost and simple SEO rank tracker tools out there.

Wincher search engine rank tracker tool

Wincher is focused on tracking search engine rankings. It offers most of what you could want from a rank tracker tool:

  • Local search results
  • SERP features
  • Competitor tracking
  • Position history
  • On-page SEO
  • Keyword research
  • Share of Voice

While not the most sophisticated keyword research tool, Wincher is good for newbies. It doesn’t miss any of the essential data points and it’s cheap.

keywords data point in Wincher

The tool’s features and pricing are pretty straightforward. You can track 500-50K keyword rankings daily. When available, Wincher also shares 2-year historical ranking data on all plans. And you can choose to get notified via email when important changes happen.

Wincher pricing

Wincher has a 7-day free trial. You can try the rank tracking software’s smallest plan. Wincher’s pricing starts at $39/month for tracking 500 keyword rankings per day. You can track 10 websites and 5 competitors for each website. The Business costs $74/month for daily updates of 1K target keywords.

5. Whitespark

Whitespark is a keyword rank tracking tool that helps businesses improve Google rankings. It’s especially suitable for multi-location businesses that work internationally.

Whitespark keyword rank tracking tool for businesses

Whitespark has useful tools like Local Rank Tracker, Review Checker, and Local Citation Finder. Reputation Builder and Google Review Link Generator come very handy in growing search volume and online reviews. You can track 100-2.5K location keyword rankings, in unlimited locations for unlimited domains. 

local rank tracker in Whitespark

The Local Rank Tracker tool connects to your Google Search Console and Business Profile. Which makes it easy to import locations and bulk edit multiple locations. It sends you notifications for important updates.

Whitespark separates search engine rankings between organic, maps, and local search results. And it tracks your social accounts’ rankings as well. Overall, it’s a great platform to track your SEO performance across areas.

Whitespark pricing

Whitespark offers a 14-day free trial for all Local Rank Tracker plans. All pricing packages include unlimited domains and locations. Pricing starts at $25/mo for daily updates of 100 location keywords. The Specialist plan costs $50/mo for 250 target keywords.

6. Ranktracker

Ranktracker is an SEO and rank tracking platform with over 35K users. It gives you global, national, and local ranking updates for Google, Bing, Yahoo, and Yandex.

Ranktracker seo and rank-tracking platform

The software following features are included in all plans:

  • Rank Tracker
  • Keyword Finder
  • Keyword Difficulty
  • SERP Checker
  • Backlink Checker
  • Google Maps and GMB Tracking
  • 33+ point SEO Checklist
  • Web Audit
tools dashboard in Rank tracker

You can track 100-2K keywords daily and track your SEO performance in 4 search engines in any language.

If you just started SEO, the SEO Tasks feature is a handy guide. It helps step by step from indexing your pages to starting your first SEO campaigns.

Ranktracker pricing

The platform has a 7-day free trial, and 4 paid plans. Ranktracker Starter costs $29/mo for 100 daily tracked keywords, 10 competitors, keyword research, unlimited users, and free data migration. Double Data costs $79/mo for 500 daily tracked keywords.

7. Mangools

Mangools is a suite of SEO tools for online growth. It’s one of the most intuitive keyword rank tracker tools, good for newbies.

Mangools seo tools for online growth signup page

Mangools toolset includes rank tracking, keyword research, backlink analysis, and SEO audits. 

You can track 50-1.5K keywords every day with the rank tracker. The limit is based on your subscription. It tracks keywords for unlimited domains in all high-tier plans.

seo ranking performance index in Mangools

What makes Mangools a standout rank tracker tool is simplicity. A plug-and-play rank tracker tool that you can start using right away. You can track what’s important without going through tons of technical stuff. Their customer support team has SEO experts.

Mangools is a good choice if you’re a beginner or looking for value. The platform’s 2nd and 3rd-tier plans are very generous. There’s no limit on competitor keywords and keyword suggestions. Extra seats cost only $19/month.

Mangools pricing

You can use limited version of Mangools’ SEO tools for free. The Mangools Entry plan costs only $29/mo. Mangools Basic is $49/mo with 100 keyword lookups, 200 keyword suggestions, 200 keywords per import, and unlimited tracked domains.

8. SEO PowerSuite

SEO PowerSuite is a powerful desktop rank tracking software offering 16 SEO tools.

SEO PowerSuite desktop rank-tracking software

And definitely a scalable rank tracking tool, because it has an unlimited number of searches and audits. It’s a desktop app available for Windows, macOS, and Linux. This can be inconvenient if you need to access data from other devices.

keywords and rankings in SEO PowerSuite

SEO Powersuite key features:

You can track unlimited keywords with the RankTracker. Most interestingly it makes Google ‘Not provided’ traffic make sense. Google Search Console hides some organic keywords’ referral data for privacy reasons. With RankTracker’s Organic Traffic data supplement to your Google Analytics traffic. Several data resources to complement and reportedly it has nearly 90% precision.

SEO PowerSuite RankTracker pricing

The only caveat is that SEO PowerSuite plans are billed annually. Pricing starts at $299/year for the Professional plan with unlimited keywords and backlink audits. You can schedule SEO tasks, optimize in-app content, and use link-building tools. You can store 20 projects’ data in the SEO PowerSuite Cloud. Competitor tracking is limited to 5 competitors.

9. Google Search Console

Google Search Console isn’t a real rank tracking tool. But it is a must-have to use and track your website’s performance and health. Search Console is really helpful if you have just started optimizing your website and it’s free.

Google search console

Google Search Console account has a lot of uses: 

  • Making sure Google crawls your site
  • Identifying and resolving indexing issues
  • Tracking rankings and click-through data
  • Troubleshooting AMP and mobile usability problems
  • Re-indexing new or updating content
  • Monitoring search volume 
  • Reviewing backlinks
Google search console analytics dashboard

Search Console has limited keyword tracking functions compared to SEO tools. After all, it’s not a keyword rank checker tool.

As you probably noticed, many keyword rank checker tools connect to GBP, GSC, Google Ads, and more. These platforms scrape the data from search engines if they don’t integrate with them. This is how they give you an idea of your website’s visibility.

Google Search Console shows you actual user data. Which means it offers insights into user behavior and interactions on your website. So even if you have an SEO platform in use, make use of your GSC data. It’s 100% free.

10. Morningscore

The cool thing about Morningscore is that this keyword research tool gamifies keyword tracking. The SEO tasks come in the form of challenges and missions – you’re like a player in a game. A fun way of working on search performance.

Morning score keyword research tool that gamifies keyword tracking

Morningscore offers almost every feature in larger keyword tracking platforms at half price. You can track keyword rankings, audit your websites, analyze backlinks and more.

Morningscore rank tracker

Morningscore tracks 200-2.5K keywords for you daily. 

Morningscore Pricing

Morningscore offers a 14-day full-featured free trial. Pricing starts at $65/mo for the Growth suite with 200 keywords/day, 5 websites, 2 users, 10 SEO missions, and 100 link lookups. The Professional suite costs $125/mo, with more of everything. 

11. RankWatch

RankWatch is a functional SEO platform with a flexible pricing model. It can track keyword rankings in 170+ countries and the 7 biggest search engines.

Rankwatch functional seo platform

The tool’s features include:

  • Rank tracker
  • City-based tracker
  • Keyword research
  • Backlink analysis
  • Competitor analysis
  • Site audit
Rankwatch analytics overview dashboard

You can track 250-7.5K target keywords daily with one of the tool’s 3 paid plans. There’s no cap on how many domains you can track.

While not the most intuitive, RankWatch is good for the experienced rank tracker. SEO professionals can export their data from the platform. And import keyword data in bulk from Google Analytics, Google Webmasters or via CSV.

RankWatch pricing

There’s a 14-day free trial including limited versions of all features. Starting at $29/mo for  250 keywords and unlimited domains, 145K backlink checks, white-label reports, and automated alerts.

What is rank tracking software?

Rank tracking software is an SEO tool that mainly keeps track of your search engine rankings for the keywords you’re targeting. It monitors changes in keyword positions in search results, showing if your SEO strategy is paying off or not.

How do you track rankings?

You track your rankings manually by searching your keyword every time to see your website’s position. But this is not a viable solution because you need to keep track of hundreds of keywords and search results. 

Keyword rank tracking software allow you to automatically track your website’s ranking for different keywords. You simply connect your website to your rank tracking tool and add your golden list of keywords. The SERP tracking tools analyze the SERPs automatically and keep you updated.  

What makes good rank tracking software?

There are some common characteristics of the best keyword rank trackers.

1. Transparent pricing
We’ve seen all these rank tracker tools with unique features and somewhat different pricing structures. Businesses’ needs and budgets also differ, so there’s no one-size-fits-all solution. You have to decide what you need and how much you’re willing to pay.

The pricing plan has to be transparent because rank tracker tools and SEO in general deal with so many data points. 

Some rank tracker tools seem affordable at first, but they become more expensive as you scale. And vice versa: some software looks expensive, but they’re more cost-effective in the long run. Pick one of the keyword tracking tools that have a transparent pricing model. It’ll allow you to estimate varying costs when your needs change.

2. Easy integrations with Search Console and other tools
A powerful rank tracking tool gives you a good idea about your ranking performance in search results. But a successful marketing strategy calls for more.

When rank tracking software connect to Google Search Console – you’ll get a bunch of additional insights. You will see the number of views and click-throughs you had on Google. SE Ranking, for instance, will add new keywords you started ranking on to your target list with one click or even automatically from Google Search Console. BAM! into your SE Ranking project.

What you need is a holistic view of your performance across channels. That’s why all services you use should easily connect with each other. Google Search Console integration is a must. And preferably Google Analytics or your other analytics software as well. This way you can monitor search performance with higher accuracy.

It should also have a mobile rank tracking function. Your performance in mobile search results is becoming more important by the day.

A keyword research tool’s data import and export functions are important. Especially when integration options are limited. Choose one of the keyword tracking tools that integrate with your go-to software tools.

3. Advanced web ranking reports
Detailed and understandable SEO reporting is a must-have in rank tracker software. SEO is a collective effort of marketing, sales, and development teams. 

Your rank tracker should be accessible to people with different technical backgrounds. Team members should be able to easily understand and interpret the platform’s data. That’s why the top keyword research tools offer visually appealing graphs and charts. And they have keyword analysis functions that offer a detailed look at the most important SEO metrics.

As you scale your SEO efforts, you’ll likely have your focus on certain metrics. Look for a keyword tool that offers some level of customization in reporting and automation. 

Rank Checking Tools Compared (Smallest Plans)

Rank Checking ToolsKeywords TrackedUpdate FrequencyWebsites Tracked User SeatsPricing
SE Ranking250Daily101$39/month
Serpstat4K*Daily 4K*1$69/month
SEO PowerSuiteUnlimitedDailyUnlimited1$229/year

*total for all keyword, domain, backlink searches

Best Rank Tracker Tools

If you’re getting into SEO tools and are looking for the best bang for the buck, look no further than rank tracking tools. The best search engine positioning software provide almost all the necessary tools you need to get your website rank high for your desired keywords – from essential rank tracking to website auditing and competitive analysis. 

In this guide, we analyzed top-rank tracking software tools and their features so that you can make an informed decision when purchasing one. These tools also offer free trials so make sure to sign up and see if any of them is the right fit for you.

Check out the best freelance marketing websites to hire writers who can create top-ranking content. When your website traffic is growing, it’s time to convert visitors to email subscribers. Check out the best landing page builders to create high-converting landing pages. And if your email list is increasing, you’ll need an email tool. Find the best email newsletter software here. Or have a look at our free project management software to manage your SEO and marketing tasks.

FAQs about Rank Tracking Software

Is Rank Tracker free?

Yes, and no. Rank tracking tools offer free trial periods for free so you can get a taste of what they offer in premium plans. The software RankTracker offers a 7-day trial period but after that, you need to purchase one of their paid plans. RankTracker is more on the affordable side compared to solutions like Advanced Web Ranking.

How much does a rank tracker cost?

It depends on the tool and the plan you’re interested in. The most affordable rank-tracking service in our review is RankTracker which starts with a 7-day free trial and then costs $29 per month. 

Is Serpstat free?

Yes and no. Serpstat is an SEO tool that offers a 7-day free trial. You can try over 50 tools to see if Serpstat can improve your search rankings. After the trial period, you need to purchase a paid plan which starts at $55/month if paid annually.

What is Google rank checker?

Google rank checker is a Chrome extension that shows you your website’s ranking for your desired search queries in Google. Using this extension is free but it does not offer what a premium rank-checking tool does.

What does SERP mean?

SERP stands for “search engine results page.” A SERP is a page in which Google and other major search engines show the paid and organic search results for a particular keyword. Rank tracker tools offer SERP features. SEO practitioners keep track of their website’s position in the search engine results pages for the keywords they’re targeting.

About Mostafa Dastras

Mostafa Dastras is a writer, editor, and outreach specialist at LiveaBusinessLife.com. He has written for top companies like HubSpot, WordStream, SmartInsights, LeadPages, and MarketingProfs. Over the past 6 years, he tested and reviewed hundreds of SMS marketing tools, rank tracking software, online course platforms, email marketing services, and lead generation apps.

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