10 Best Pipedrive Alternatives in 2024: Find The Right CRM

Pipedrive users! Ever wonder if there’s a better CRM software out there? Or maybe you’re new to customer relationship management. Are you researching your first CRM purchase? In either case, this guide to the best Pipedrive alternatives is for you. 

Pipedrive is great. It’s one of the best-known sales CRM platforms around. And it deserves its reputation as a great tool.

But is it the best option for your business? Plenty of people decide that Pipedrive isn’t the CRM for them. In this article, I’ll explain why. And talk you through 10 of the best Pipedrive alternatives and what they offer instead.

Pipedrive Alternatives Overview

Pipedrive is a customer relationship management (CRM) software platform. CRM software helps businesses manage interactions with customers and potential customers. In Pipedrive’s case, it’s all about planning and managing sales processes.

Pipedrive is a great platform for smaller sales teams. It’s easy to use and good value. But there are lots of other great CRM tools out there.  If you’re short of time, here’s a summary of the 10 best Pipedrive alternatives.

Best ForFree Plan/TrialStarting Price
BrevoGreat Value CRM with Email MarketingYes$12/mo
ActiveCampaignSales & Marketing AutomationYes, 30 days$49/mo
FolkSimple No-Frills PipelinesYes, 14 days$18/mo
Monday.comProject & Sales ManagementYes, 14 days$8/mo
GetResponseLead Conversion ToolsYes$13.3/mo
EngagebayFree Small Business CRM ToolsYes$12.74/mo
HubspotScalable CRM PlatformYes$18/mo
FreshsalesLead Generation and NurturingYes$15/mo
Zoho CRMAll-In-One CRM and Business ManagementYes$14/mo
KeapB2B Sales CRMYes, 14 days$149/mo

What is wrong with Pipedrive?

People choose alternatives to Pipedrive for lots of reasons. One of the biggest is that it’s not an all-in-one CRM platform. It’s great for building pipelines and managing sales processes. But if you’re looking for a combined tool for sales and marketing teams, Pipedrive can fall short. It offers only limited marketing automation tools, for example.

Even if you’re ok with a sales-only tool, Pipedrive may still be too basic for your needs. It lacks the scalability and advanced features that other CRMs have.

Pipedrive doesn’t have a free tier. You can try it out for 14 days for free. But if you’re a sole trader or start-up, you might be looking for a free CRM for longer than that. To pay for extra features and support later as your business grows.

What to look for in a Pipedrive alternative

If Pipedrive is on your CRM radar, you’re probably looking for a sales CRM. Any Pipeline alternative should match or better Pipeline’s sales management features. Then it’s up to you if you want support for more business processes. CRM software can help with marketing campaigns, customer service, and project management.

Some key features to look for in Pipedrive alternatives include:

  • Visual sales pipeline: Accessible sales data makes deal and lead management more efficient. Visual pipelines provide at-a-glance updates to inform your whole sales team.
  • Team collaboration: Customer data should be shared and updated across your entire team. Beyond that, look for tools with task creation and activity management.
  • Automation: The best CRMs automate marketing and sales tasks. This helps to ease workloads and improve processes.
  • Contact management:  Effective sales and marketing both depend on knowing your customers. The best CRMs make gathering and using customer data simple. Tools like segmentation and tagging help to personalize your campaigns.
  • Customization: Every business is different. It’s important that you can build sales pipelines that reflect your operations.
  • Reporting and analytics: Data lets you reflect on what is working and what can be improved. Quality reporting and analytics tools provide actionable insights to support better decision-making.

The 10 Best Pipedrive Alternatives in 2024

1. Brevo – Great Value CRM with Email Marketing

Brevo crm software

Brevo is a great example of an all-in-one CRM for small businesses. One of its biggest benefits versus Pipedrive is its range of features. Yes, you can build and automate sales pipelines for managing deals and prospects. But Brevo also has an impressive marketing platform. It’s great for automating email marketing campaigns and transactional emails. And there’s a chat feature for one-to-one customer interactions.

Ideal for small and growing businesses, Brevo is easy to use and affordable. One of its stand-out USPs is its free forever tier. Its marketing, sales, chat and transactional platforms can all be used for free. While there are usage limitations, they are more generous than many free plans. It’s a great way to get started with a sales and marketing CRM.

Brevo lets you grow your contact lists without limits or extra charges. Contact and lead management includes advanced tagging and segmentation options. Contact data is visible across sales and marketing teams.

Another major strength of Brevo is its automation options. It has a great user-friendly visual automation builder. You can easily build workflows that join up marketing campaigns to sales conversion.

Brevo workflow automation options

Brevo is also these days very much a multi-channel platform. It lets you send campaigns via SMS, WhatsApp and social media, too. And there are meetings, video calling and phone options.

Brevo Pros

  • All-in-one sales and marketing platform
  • Very generous free tier
  • User-friendly but sophisticated automations
  • Unified contact management across the whole customer journey
  • Mult-channel options

Brevo Cons

  • Doesn’t have the advanced sales tools some teams will look for

The Brevo Sales Platform starts at $12 per user per month including all CRM features and phone support. It’s cheaper than Pipedrive’s most basic plan. You can add the Marketing Platform for $25 a month.

Try Brevo for free or read our full review

2. ActiveCampaign – Sales & Marketing Automation

ActiveCampaign customer relationship management

ActiveCampaign started as an email marketing and automation service. But these days it also offers a CRM. And it adds ecommerce into the mix, too.

ActiveCampaign is a standout platform for automation. Whether it’s a marketing campaign, following up a sales lead or updating a contact’s details, ActiveCampaign lets you automate it. Its automation tools are more advanced and more user-friendly than Pipedrive. There are 900+ pre-made automation ‘recipes’ to save you time. And a brilliant visual workflow automation editor for customizing them. Or creating your own from scratch.

Best of all, ActiveCampaign lets you connect automated tasks across teams. Its marketing tools are centred on building and sending email campaigns. But you can also track contact activity on your website to target what you send. And personalize every message.

ActiveCampaign sales lead workflow automation

Its sales CRM tools cover the usual pipeline and deals options. Automations track and move leads through pipelines as opportunities develop. The same goes for assigning and following up tasks across a sales team. Sales engagement tools provide a direct route from marketing campaigns into sales pipelines. And analytics options include lead scoring and win probability on every prospect.

You can plug ActiveCampaign into ecommerce platforms like Shopify and WooCommerce. Aside from ecommerce, ActiveCampaign offers integrations with a massive 850+ platforms. So the options to extend functionality are almost open-ended.

ActiveCampaign Pros

  • Advanced automation tools with 900+ templates
  • Integration between marketing and sales
  • Site tracking and lead scoring
  • 850+ integrations

ActiveCampaign Cons

  •  Analytics and reporting could be more user-friendly.

With sales and CRM tools included, ActiveCampaign pricing starts at $49 a month. So it’s more expensive than Pipedrive’s cheapest plans. But that price includes 3 seats. And you get the advanced automation, marketing and ecommerce options. All new users get a 30-day free trial.

Try ActiveCampaign here or read our full review

3. Folk – Simple No-Frills Pipelines

Folk crm for sales teams

Folk is something of a throwback. Customer relationship management used to be less about automations and joining up workflows. And more about putting all the information you knew about customers in one place so it was easy to access. Like a database or a spreadsheet, but better.

Folk harks back to those simpler times. Its big USP vs Pipedrive is simplicity. Its main focus is building pipelines. And it makes building pipelines as straightforward as possible.

The core of Folk is a series of customizable templates. These are databases with pre-formatted viewing options. So on a single template, you might have a table view for all contact data. But also a pipeline view for tracking a contact’s engagement. You can also message contacts by email using Folk’s mail merge feature.

Folk offers templates for different purposes. There are familiar sales-oriented templates like a prospects pipeline, a deal flow CRM and lightweight sales CRM. There are also templates for job applications and inviting people to an event. And templates focused on fundraising, PR and media, community management and investment. 

Folk crm pipeline templates

Folk makes use of integrations to extend its core functionality. There’s a Zapier integration for connecting to 5000+ business apps. But just as useful are Folk’s Google and Outlook integrations. These allow you to import up to 3 years of data from Gmail and Outlook email accounts. With Google, you can also import your contact and calendar events.

Possibly the most useful extension of all is the FolkX Google Chrome plug-in. This lets you pull in contacts from LinkedIn, X, Instagram and TikTok. You can manage messaging to contacts across all these platforms in one place. And access your CRM on the move via any browser.

Folk Pros

  • Super-simple and flexible pipeline management
  • Customizable templates to get you started
  • Import contact history from Gmail and Outlook
  • Social media contact sync via Chrome extension
  • Bulk email option

Folk Cons

  • Lacks automation tools and other features common to most modern CRMs

Folk pricing starts at $18 per user per month. There is a 14-day free trial.

Try Folk for free here

4. Monday.com – Project & Sales Management

Monday.com work OS

Monday.com offers something a little different from Pipedrive. Customer relationship management is just a part of what it has. More broadly, it lets users create their own customized digital workspaces or ‘boards’. 

Boards are based on the Kanban principle of shared task management for teams. Tasks are displayed visually and are organised at different stages of completion. This makes sure everyone can see the bigger picture.

Monday.com boards are available in three categories:

  • General operations
  • CRM and marketing
  • Software development

Within each category, the are different templates available containing pre-made visual workflows. CRM boards cover sales pipelines, contact and lead management, lead capture, marketing and more.

Monday.com crm software

Boards are easy to customize and very flexible. You can add as many deal stages to a sales pipeline as you like. Tasks can be automated to help with the flow between stages. A unique automation feature uses AI to create tasks in the first place. For example, it can automatically generate follow-up tasks from meeting notes. It’s also available for email composition and content creation. And for writing analytics formulas to apply to pipelines.

Monday.com has integrations with 50+ tools, including integrations with email providers like Gmail and Outlook. And you can connect to Zapier, which opens the door to 5000+ other apps.

Monday.com Pros

  • Outstanding project management features
  • Pre-made sales and marketing CRM workflows
  • Highly customisable
  • AI-powered automation tools
  • Affordable entry-level pricing

Monday.com Cons

  • Not as many integrations as rival platforms offer

Monday.com pricing starts at $8 per user a month. There is a free plan but this does not include sales and CRM boards. It’s for work management options only. There is a 14-day free trial for all features.

Try Monday.com for free here

5. GetResponse – Lead Conversion Tools

Getresponse crm software homepage

GetResponse is best known as an email marketing software. It’s got everything you need to build and send professional quality email campaigns. It’s got excellent marketing automation features for making communication more efficient. And beyond email, you can reach out via text, push notification and live chat tools. Other marketing features include paid advertising and website building.

For marketing to work, you need people to reach out to. GetResponse offers ways to build and grow lists of contacts. You can create sign-up forms and landing pages to host them on.

You also need ways to manage contacts. To sort the most engaged prospects and to target contacts with personalised messages. GetResponse does this with tagging and segmentation options.

GetResponse has a few tools that reach beyond marketing into sales CRM territory. In particular, its automation templates include ‘funnel’ options. These are workflows that lead towards a specific outcome. For example, you can have opt-in funnels to automate lead capture. Or lead magnet funnels that manage the sharing of content or offers in return for signing up.

Getresponse sales funnel

There are also sales funnels. In GetResponse, a sales funnel functions like an automated sales pipeline. You not only see what stage prospects and deals are at. Leads go through an automated series of events in a bid to convert a sale.

GetResponse also offers integrations with ecommerce platforms. With this, you can pull in data from site activity and make AI-powered product recommendations. Plus you can retarget unconverted sales and generate promo codes.

GetResponse Pros

  • Full suite of email marketing tools
  • Advanced marketing automation
  • Lead capture and lead nurturing
  • Conversion funnels 
  • Ecommerce integrations

GetResponse Cons

  • CRM and sales tools are available on more expensive tiers only

GetResponse pricing starts at $13.3 per user a month for marketing tools. To get access to funnels and advanced automations, prices start at $59 a month. There is a free plan, but again this only covers basic email marketing. All paid plans have a 30-day free trial.

Try GetResponse for free or read our full review

6. Engagebay – Free Small Business CRM Tools

Engagebay customer relationship management home page

Engagebay is a feature-packed CRM that covers marketing, sales and support. That makes it a great CRM platform for small businesses.

Engagebay is a no-frills CRM. It focuses on the core tools an average small business needs. But its range of features is still impressive. There are lead generation and automation tools. You can reach out to contacts via SMS. And engage people as they browse your website with push notifications.

Engagebay’s biggest benefits versus Pipedrive include its free tier. A sales team of 15 can start using Engagebay for free. You can build lists, score leads, send out email campaigns and create basic automations. You also get help desk and live chat tools for customer support. You are limited to 250 contacts, but it’s a great starting point for new businesses.

Engagebay sales process dashboard

Marketing features connect to the sales CRM. There are tools to suit both B2B and B2C sales teams. There’s lead scoring to assess your best prospects based on available data and activity. And there are email and phone integrations to unify outgoing communications.

Customer support features include automated ticket routing. You can also build macros to automate other routine service tasks. And draw up SLAs to reassure your customers, with KPI tracking.

Engagebay Pros

  • Easy to use interface
  • Free CRM tools for teams of up to 15 people
  • Integrates marketing, sales and support
  • Free live chat engine for support

Engagebay Cons

  • Limits the number of contacts you can have on all but the top tier

Engagebay pricing starts at $12.74 per user a month for the full suite. While this is cheaper than Pipedrive, you are limited to 500 contacts. You can also pick just marketing, sales or support options for a lower cost.

Try Engagebay for free or read our full review

7. Hubspot – Scalable CRM Platform

Hubspot crm system

Hubspot is a giant of the CRM software world. If you’re looking for a CRM platform that covers all bases, it could be the platform for you. 

Hubspot’s biggest strength versus Pipedrive is its incredible range of features. It covers standard marketing, sales and customer service CRM territory. There’s also a content management system (CMS) and B2B commerce.

Hubspot appeals to a very broad range of businesses. It has a reputation for being a go-to option for larger businesses and busy agencies. But it also has packages designed for small teams and start-ups. It’s a good option for growing businesses as Hubspot will scale as big as you want to go.

The small business-focused side of Hubspot includes a completely free suite of CRM tools. Core features from across the product range are included, just with usage limitations. Send 2000 marketing emails per month for free. Or create a single deal pipeline and 3 reporting dashboards. 

Hubspot reporting dashboards for marketing and sales performance

Hubspot’s modular design means you can customize a CRM solution for your business. You can sign up for the all-in-one Hubspot CRM bundle for the full mix. Or choose just marketing tools or just the Sales Hub. But you can also pick and mix across the different Hubs. This has the added advantage of meaning you only pay for what you need.

Hubspot is a big platform and takes some navigating as it goes. There are 2 types of automation to help you out. You can start off building simple linear automated sequences for a variety of tasks. And then progress to more advanced workflows with conditions. 

Hubspot also offers more than 800 integrations with other apps. You can use Hubspot’s own Operations tools to manage data and workflows across multiple apps.

Hubspot Pros

  • Huge range of features
  • Scalable software from start-ups to enterprise
  • Modular product design lets you ‘build your own’ CRM
  • 800+ third-party integrations
  • Large suite of free CRM tools.

Hubspot Cons

  • While flexible, the pricing is expensive and a little complicated

Hubspot’s CRM Starter Suite costs $20 a month per user. Individual suites for marketing, sales and service cost $18 each per month with 2 users.

Try Hubspot for free or find the best Hubspot alternatives here

8. Freshsales – Lead Generation and Nurturing

Freshsales crm home page

Freshsales is a sales CRM aimed at small businesses. It’s easy to use, beginner-friendly and affordable. It also offers more features than the ‘sales’ in its name suggests.

Freshsales’ biggest advantage versus Pipedrive is its free forever tier. It has Kanban boards for contact management and deal tracking. AI-powered prompts suggest how to best move prospects from one stage to the next. And you can reach out to customers via phone, email and live chat. 

Freshsales’s strengths include its lead generation and analysis tools. AI chatbots are put to work not just to help visitors on your site. They also collect visitor data to generate actionable insights in your CRM. The same AI software will also score the quality of leads based on the details of interactions.

Visual pipelines don’t just help your sales teams see the stages every deal is at. They increase productivity with flexible automation options. These include automated workflows for repetitive tasks and sales sequences. You can auto-assign tasks to different teams and team members.

Freshsales visual pipelines trigger condition

While Freshsales is sales-focused, the Freshsales Suite adds marketing tools to the mix. You can run multi-channel marketing campaigns via emails, SMS, WhatsApp and chat. If you’re missing SMS from your CRM, check out our review of the best SMS marketing tools

Freshsales and Freshsales Suite are part of the larger Freshworks business software family. You can further integrate sales and marketing CRM with internal and external support suites. Or choose the Customer Service Suite for a complete all-in-one package.

Freshsales Pros

  • Free forever tier
  • AI-powered lead generation, nurturing, scoring and sales forecasting
  • Multichannel communication options, including in-app phone
  • Sales and marketing automation
  • Mobile app

Freshsales Cons

  • The crossover between various pricing plans can be confusing

Freshsales and Freshsales Suite both start at $15 per user per month. There is a 21-day free trial of paid-for features as well as the free tier.

Try Freshsales for free

9. Zoho CRM – All-In-One CRM and Business Management

Zoho crm software

The Zoho CRM is part of a huge suite of cloud business software. On top of CRM, there are more than 40 apps available. So if you’re looking for an all-in-one business platform, Zoho is a good choice.

Comparing Zoho CRM vs Pipedrive, Zoho is much more of a generalist CRM tool. And that’s not just down to the choice of all those other apps. The CRM itself is much broader. Pipedrive is a specialist sales CRM. Zoho CRM covers marketing, sales, customer support, team and operations management.

That means Zoho CRM gives you more tools than most CRMs. For one, it supports 8 different communication channels in total. You can plan out customer journeys involving any of them. And there are AI tools which automate task management and workflows across channels.

Zoho crm multichannel customer relationship management

For example, you can automate personalization for effective lead nurturing. You can also segment and score leads to target your most likely prospects every time. You get complete control over setting rules for scoring, assignments and escalations. And there is a flow between marketing and sales automation. The Zia AI provides sales predictions and makes suggestions for follow-ups. It also makes recommendations for the best time to contact prospects.

Another strength of Zoho CRM is analytics. Overall, it offers data reporting in 11 different areas.

Zoho CRM Pros

  • All-in-one CRM and business management software
  • AI-powered automation
  • Excellent in-depth analytics
  • Free tier and custom pricing

Zoho CRM Cons

  • With so much going on, can be a little tricky to learn and navigate

Zoho pricing starts at $14 per user per month. There are 5 fixed ‘editions’ or plans, including a free tier. The free plan provides a basic pipeline and email tools for 3 people. There’s also the option to build custom bundles with apps from the rest of Zoho products. Every paid plan has a 14-day free trial.

Try the Zoho CRM here

10. Keap – B2B Sales CRM

Keap crm software home page

Keap is a similar platform to Pipedrive. Both are SME-focused sales CRMs with marketing tools. Like Pipedrive, Keap is built around making sales processes simpler and more efficient. You can build drag-and-drop sales pipelines for managing leads and deals. You can automate tasks across pipelines.

At the same time, you can use Keap to create and run email marketing campaigns. There’s a drag-and-drop editor for creating HTML emails.

Keap workflow automation

Where Keap differs versus Pipedrive is simply that there are more sales and marketing tools. In Keap you can create web forms and landing pages for capturing leads. You can also send SMS campaigns in Keap.

On the sales side, Keap is a better option than Pipedrive for B2B sales. You can run invoicing and payments from within the platform. You can also generate automated quotes and manage your appointments.

In Pipedrive, you have to connect to external apps to do these things. Keap offers third-party integrations, too. But it does things a little differently. It runs a development programme for creating bespoke apps that expand Keap’s functionality. Otherwise, you can use Zapier to connect with 5000+ apps.

Keap Pros

  • Great choice of sales and marketing tools
  • User-friendly design
  • Marketing and sales automation
  • A good option for small and medium-sized businesses

Keap Cons

  • Expensive compared to other small business CRMs

Keap pricing starts at $159 per month for 2 users including all automation tools. There’s no free plan, but you can test it with a 14-day free trial.

Try Keap for free

Pipedrive Alternatives: Which is the Best?

There is no shortage of alternatives to Pipedrive to choose from. The best one for you will depend on how you want to manage customer relationships. Plus other factors like the size of your business and budget.

Pipedrive is a solid sales CRM for small businesses. But a lot of businesses want a CRM that provides marketing and customer support tools, too. Engagebay covers all bases for small businesses. ActiveCampaign and GetResponse are marketing-focused platforms. But they also offer sales CRM tools.

For growing businesses, more feature-rich and scalable CRMs win the day. Hubspot and Zoho CRM are stand-out examples. At the other end of the scale, Brevo and Freshsales can be used for free. Which is great for start-ups.

Folk is an affordable, user-friendly tool that does things a little differently. It strips things down to pipelines and process management only, no frills. Monday.com is similar. But it has a bigger range of options and excellent automation features. Check out our guide with the best CRM tools with email marketing for more Pipedrive alternatives.

Frequently Asked Questions about Pipedrive Alternatives

What is better than Pipedrive?

Brevo, ActiveCampaign, Folk, Monday.com, GetResponse, Engagebay, and Hubspot are better than Pipedrive. Choosing a Pipedrive alternative depends on what you are looking for. It’s a solid sales CRM with some marketing features. But you may want a platform that is better on the marketing side. ActiveCampaign offers advanced sales and marketing automation tools. GetResponse is similar, with great lead conversion options.

Smaller businesses benefit from having all the tools in one place. Engagebay is a great small business CRM covering marketing, sales and customer support. Hubspot is another great all-in-one CRM and scales easily for growing teams. Monday.com offers a unique approach with flexible operations management templates.

If you’re just starting out with CRM, cost and simplicity will be important to you. Brevo is a great value marketing and CRM platform that you can use for free. Engagebay, Hubspot, Freshsales and Zoho also offer free tools. Folk offers no-frills pipelines for all sorts of purposes and is very easy to use.

Why not use Pipedrive?

One reason people don’t use Pipedrive is that it’s not an all-in-one CRM. It’s a sales CRM with some extra marketing features. A lot of businesses prefer having a single platform. Including sales, marketing, customer support, operations and project management.

Some people also feel there are better value CRMs. Pipedrive pricing starts at $14.90 per user per month. But that only gives you basic sales CRM tools. And there are limits on how many open deals you can have at once. For the same price, other CRM tools like Brevo, Engagebay, GetResponse offer better marketing and service features for a lower price.

How much does Pipedrive cost per year?

Pipedrive’s cheapest Essentials plan costs $178.8 per user per year. There are 5 paid plans. The most expensive Enterprise plan costs $1,188 per user per year. This gives you unlimited access to all core features. There are several paid-for add-on packs which increase the price further.

Is Pipedrive similar to HubSpot?

Yes, Pipedrive is similar to HubSpot. They share plenty of features in common, both offer high-quality sales CRM tools, including sales automation. Both have in-depth analytics for keeping track of performance. And they both offer hundreds of integrations with third-party apps.

But overall Hubspot is a much bigger platform with more products than Pipedrive. Pipedrive specialises in sales CRM. Hubspot covers sales, marketing, customer service and operations management, too. It’s a genuine all-in-one CRM. And it’s highly scalable, with flexible options to add features as your business grows.

About Mor Mester


Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.

After work, you can find him riding his bike on some trails.

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