11 Best ActiveCampaign Alternatives in 2025

Editorial Team 25 November 2024

ActiveCampaign is a popular marketing automation software with over 130,000 customers worldwide. They have great automation features, tons of integrations, and it isn’t complicated. 

Still, some ActiveCampaign customers are looking for alternatives. Based on reviews, ActiveCampaign users search for alternatives because of customer support and problems with custom reports.

This guide lists and compares 11 email marketing automation tools for marketers, salespeople, support teams, and solopreneurs. We’ll look at each and how they perform as ActiveCampaign alternatives. 

ActiveCampaign Alternatives Overview

ActiveCampaign is one of the best and most popular email marketing automation platforms. It’s user-friendly with email marketing, marketing automation, live chat, and CRM tools.

Still, some ActiveCampaign users complain about the support, integration issues, email editor bugs, and complex automation setup. Read our full ActiveCampaign review or the ActiveCampaign CRM review for more details.

Check out our table below of the top 11 marketing automation platforms you can use instead of ActiveCampaign.

The 11 Best ActiveCampaign Alternatives in 2025

We looked at all these alternatives to see what they are the best at and who they are for. I went further to see how well they do things people don’t like at ActiveCampaign.

The main reasons for people to look for ActiveCampaign alternatives are: 

• lack of experience with advanced marketing automation tools,
• you don’t need all the features and settings,
• you’re just getting started, and you’d be happy with a good free tool.

1. Brevo – Best for value for a full package

Brevo is an email marketing platform with email, SMS, automation, CRM, chat, and landing pages. It’s great for small and medium businesses but not a good option for enterprises. Compared to ActiveCampaign, Brevo has less elaborate automation but is much cheaper. A key difference for beginners is that Brevo has a free plan with 100,000 contacts and 300 emails per day. ActiveCampaign only has a 14-day free trial.

You can easily automate basic email and SMS sequences. Create landing pages and contact forms for your website to generate leads. It also has a Facebook Ads integration that makes it easy to send lead data from Facebook. Try Brevo if you want something intuitive, comprehensive, and modern.

Brevo has an attractive free version. Sign up here to get 100,000 contact storage and send up to 300 emails daily. Pricing starts at $9 per month for the Starter plan. Premium plans start from $18 monthly for 5K emails.

Try Brevo for free here or read our full review

2. EngageBay – Best for startups

EngageBay is a great all-in-one marketing and sales platform for small businesses at an affordable price. It has email marketing, marketing automation, CRM, chat, and service tools with collaboration features. I also like that you can customize marketing, sales, and service dashboards to check all essential metrics quickly. The visual automation builder works well for sales automation.

EngageBay supports beginners and has a forever free version. It isn’t perfect but it stands its ground as an ActiveCampaign alternative.

In addition to the generous free version, you can get a free trial of any Pro plan for 2 weeks. The paid plans start from $11.99 for 1000 contact and 3,000 emails per month.

Get started with EngageBay for free or read our full review

3. GetResponse – Best for marketing automation

GetResponse is an email marketing platform with advanced marketing automation features. It’s a good choice for small and large businesses as an alternative to ActiveCampaign. The smart automation features and funnel builder of GetResponse make it a well-rounded marketing automation platform.

GetResponse users like the email and website editor, webinar campaigns, and funnel builder.

The free plan is great for SMBs getting started online. It has 500 contacts, unlimited newsletters, 1 landing page, signup forms, and popups. GetResponse pricing starts at $19/month for 1000 contacts, unlimited landing pages, autoresponders, and integrations.

Get started with GetResponse for free or read our full review

4. Moosend – Best for small businesses

Moosend is a newer ActiveCampaign alternative for small businesses. It’s a good choice for marketers who doesn’t need the complex automation features of ActiveCampaign. It’s easy to use and quick to learn. Similarly to ActiveCampaign, it has website tracking and workflow templates for automation.

The Moosend email, landing page, and form editors are easy to use, drag-and-drop builders. It doesn’t matter what kind of content you create, you’ll feel at home.

Moosend has a 30-day free trial with all features except the SMTP server. Moosend’s prices start at an incredibly cheap $7/month (billed annually) for 500 contacts, unlimited emails, and all features. That’s among the lowest prices for an ActiveCampaign alternative.

Try Moosend for free here or read our full review

5. Mailerlite – Best for simple email marketing

Mailerlite is a simple, effective, and affordable email marketing software. It’s much easier to use than ActiveCampaign. Automation in Mailerlite isn’t as elaborate as ActiveCampaign, but it’s enough for most smaller businesses. 

The drag and drop builders for emails and pages are very easy to use, with 90+ email and 30 page templates on paid plans. The Mailerlite email editor also has premade content blocks and an AI writing assistant. These make putting together an email campaign a breeze.

Mailerlite has an excellent free plan with 1,000 subscribers, 12,000 monthly emails, 10 landing pages, and an email automation builder.  Mailerlite pricing starts at $10/month for 500 subscribers, unlimited emails and websites, 3 users, dynamic emails, and auto-resend campaigns.

Get started with Mailerlite for free or read our full review

6. HubSpot – Best for full funnel automation

HubSpot is a customer relationship management (CRM) platform for inbound marketing, sales, and customer service. HubSpot offers different hubs for these functions and bundles. The HubSpot CRM Suite has more features than ActiveCampaign, like its CMS and ad management. But, you’ll pay much more for comparable automation features at Hubspot than ActiveCampaign.

A standout feature of HubSpot is how well its hubs work together. You can easily set up automations for the leads you generate with your website running on Hubspot CMS. And if you can’t find a functionality in Hubspot, there are over 1000 integrations and the Operations Hub. These are great for easily syncing customer data between Hubspot and other software.

Hubspot has free tools for email marketing, contact and ad management, landing pages, forms, live chat, ticketing, drag and drop editor, blogs, and pages. Most of these will tools will have Hubspot branding on them. HubSpot pricing for the CRM suite starts at $45/month for 1000 contacts and 2 users for sales and service hubs. This removes the branding and has marketing, sales, service, and CMS features.

Try Hubspot for free here or read our full review

7. Freshsales – Best for sales teams

Freshsales is an easy-to-use CRM with email marketing, deals and contact management, mobile apps, and more. Compared to ActiveCampaign, Freshsales has more affordable pricing, is easier to set up, and has more sales features.   

Here are the pros and cons of Freshsales versus ActiveCampaign.

Freshsales is free for contact & account management, chat, email, and phone. Pricing starts at $15 monthly. You’ll get visual sales pipelines, contact scoring, and sales sequences.

Try Freshsales for free here

8. AWeber – Best for quick and easy email designs

AWeber is considered a pioneer among email marketing platforms. It’s a simple email tool founded in 1998. It doesn’t have the automation functionalities of ActiveCampaign. But AWeber makes up for that with handy design tools, like the Smart Designer and the Canva integration. AWeber’s Smart Designer creates branded templates based on your website. All you need to do is to paste your website’s URL and choose 1 from the template options. 

They also have 600+ email templates to choose from. If email design is more important for you than advanced automation, AWeber is a good ActiveCampaign alternative to try.

AWeber’s free forever plan has 500 subscribers, 3,000 emails/month, 1 landing page, sign up forms, push notifications, basic email templates, and ecommerce tools. The prices of AWeber start from $14.99 per month ($12.50 when billed annually). You get 500 subscribers, email automation, advanced message analytics, email split testing and 1 email list. 

Get started with AWeber for free or read our full review

9. Klaviyo – Best for eCommerce

Klaviyo is an email marketing automation software for eCommerce. It has great integrations with eCommerce platforms like Shopify, WooCommerce, and BigCommerce. With email campaigns, automations, and templates tailored for eCommerce, it’s a good ActiveCampaign alternative for online retailers.

It has a visual automation builder and features to create your own custom dynamic content blocks and reuse them for multiple email campaigns.

Klaviyo has a free version with 250 contacts, 500 emails, 150 SMS credits, email and chat support. Klaviyo has pricing plans for email only and email and SMS. Email-only plans start at $45/month for 1500 contacts and 15000 emails.

Try for Klaviyo free here

10. Zoho – Best for mid-size businesses

Zoho has a wide range of business software, including sales, marketing, finance, recruiting, and project management tools. The email marketing platform has a drag and drop editor and pre-designed templates to send email campaigns. 

Zoho Campaigns integrates with the Zoho CRM and other applications for lead generation, social media, websites, and commerce. Making it a good ActiveCampaign alternative for mid-size businesses looking for an all-in-one approach.

Get 2000 contacts, 6000 emails/month, 5 users, basic templates, forms and reports in the free version. The Standard paid plan of Zoho Campaigns has unlimited email sending, advanced templates, A/B Testing, and dynamic contact. This costs $3 for 500 contacts.

Get started with Zoho CRM for free here

11. Monday.com – Best for project management

Monday.com has marketing and sales tools in addition to their popular project management software. The Monday sales CRM has email sync, tracking, templates, and activity management. If you’re looking to replace ActiveCampaign with a lightweight CRM, monday.com can be a good option. But don’t expect it to have even close to the marketing automation functionalities of ActiveCampaign.

Create dashboards for reporting on sales pipelines. Forecast sales and keep track of team goals. Monday also has forms and over 50 integrations to generate and manage leads.

The Monday sales CRM has a free version with 1000 contacts, 2 users, and web forms. Monthly pricing starts from $12.5/seat for unlimited contacts, pipelines, boards and templates for lead contact and deal management.

Try for Monday free here

ActiveCampaign Alternatives: Which is the best?

We’ve covered the top 11 alternatives to ActiveCampaign. Brevo, Moosend, and Mailerlite are the best for sending newsletters and light automation. Engagebay and GetResponse are still cheaper than ActiveCampaign but with comparable marketing automation capabilities.

ActiveCampaign Alternatives FAQ

About Editorial Team

Email Vendor Selection was founded over 11 years ago. The editorial team at Email Vendor Selection consists of dedicated marketing and business software experts, researchers, and writers – often with multiple specialisms and backgrounds in digital marketing.
We like to combine the knowledge of our in-house team with insights from a wide network of industry insiders, practitioners (people that do stuff), and freelancers that know what you are going through. Refining the art of expert content and helpful review serving small businesses to enterprises.
Core members are Jordie van Rijn (Named one of 20 marketing experts to meet by Huffington Post) and Mor Mester (Marketing Automation specialist, turned marketer and editor savant). We have over 15 years of experience in marketing and business tools. The mission: to make sure your vendor selection is as smooth as can be. Feel free to reach out to us here with any comments or requests.

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