11 Best ActiveCampaign Alternatives in 2023: find the right one

ActiveCampaign is a popular marketing automation software with over 130,000 customers worldwide. They have great automation features, tons of integrations, and it isn’t complicated. 

Still, some ActiveCampaign customers are looking for alternatives. Based on reviews, ActiveCampaign users search for alternatives because of customer support and problems with custom reports.

This guide lists and compares 11 email marketing automation tools for marketers, salespeople, support teams, and solopreneurs. We’ll look at each and how they perform as ActiveCampaign alternatives. 

ActiveCampaign Alternatives Overview

ActiveCampaign is one of the best and most popular email marketing automation platforms. It’s user-friendly with email marketing, marketing automation, live chat, and CRM tools.

Still, some ActiveCampaign users complain about the support, integrations issues, email editor bugs, and complex automation setup. Read our full ActiveCampaign review for more details.

Check out our table below of the top 11 marketing automation platforms you can use instead of ActiveCampaign.

AlternativeBest forFree Plan/TrialStarting Price
SendinblueValue for moneyFree plan$25/mo
EngagebayStartupsFree plan$11.99/mo
FreshsalesSales teamsFree plan$15/mo
GetResponseMarketing automationFree plan$19/mo
MoosendSmall businesses30-day free trial$7/mo
MailerliteSimple email marketingFree plan$9/mo
HubspotFull funnel automationFree plan$45/mo
AWeberQuick and easy email designFree plan$16.15/mo
KlaviyoeCommerceFree plan$20/mo
ZohoMid-size businessesFree plan$14/mo
Monday.comProject managementFree plan$24/mo

The 11 Best ActiveCampaign Alternatives in 2023

We looked at all these alternatives to see what they are the best at and who they are for. I went further to see how well they do things people don’t like at ActiveCampaign.

The main reasons for people to look for ActiveCampaign are: 

  • lack of experience with advanced marketing automation tools,
  • you don’t need all the features and settings,
  • you’re just getting started, and you’d be happy with a good free tool.

Sendinblue – Best for value for a full package

Sendinblue is a great email marketing platform with email, SMS, automation, CRM, chat, and landing pages. It’s great for small and medium businesses but not a good option for enterprises. Compared to ActiveCampaign, SendinBlue has less elaborate automation but is much cheaper. A key difference for beginners is that Sendinblue has a free plan with unlimited contacts and 300 emails per day. ActiveCampaign only has a 14-day free trial.

Sendinblue Email automation workflow types

You can easily automate basic email and SMS sequences. Create landing pages and contact forms for your website to generate leads. It also has a Facebook Ads integration that makes it easy to send lead data from Facebook. Try SendinBlue if you want something intuitive, comprehensive, and modern.

Pros

  • simple for beginners,
  • great email editor,
  • Email, SMS, chat, and Facebook Ads for multichannel campaigns.

Cons

  • less personalization and segmentation options than ActiveCampaign

Sendinblue has an attractive free version. Sign up here to get unlimited contact storage and send up to 300 emails daily. Pricing starts at $25 per month for the Lite version. Premium plans start from $65 monthly for 20K emails.

Try Sendinblue for free here or read our full review

EngageBay – Best for startups

EngageBay is a great all-in-one marketing and sales platform for small businesses at an affordable price. It has email marketing, marketing automation, CRM, chat, and service tools with collaboration features. I also like that you can customize marketing, sales, and service dashboards to check all essential metrics quickly. The visual automation builder works well for sales automation.

EngageBay marketing automation builder

EngageBay supports beginners and has a forever free version. It isn’t perfect but it stands its ground as an ActiveCampaign alternative.

Pros

Cons

  • a few outdated email templates

In addition to the generous free version, you can get a free trial of any Pro plan for 2 weeks. The paid plans start from $11.99 for 1000 contact and 3,000 emails per month.

Get started with EngageBay for free or read our full review

Freshsales – Best for sales teams

Freshsales is an easy-to-use CRM with email marketing, deals and contact management, mobile apps, and more. Compared to ActiveCampaign, Freshsales has more affordable pricing, is easier to set up, and has more sales features.   

Freshsales sales forecast ActiveCampaign alternative

Here are the pros and cons of Freshsales versus ActiveCampaign.

Pros:

  • intuitive interface, suitable for beginners
  • website and email tracking
  • quick support team with 24/7 availability

Cons:

  • lack of options for data export

Freshsales is free for contact & account management, chat, email, and phone. Pricing starts at $15 monthly. You’ll get visual sales pipelines, contact scoring, and sales sequences.

Try Freshsales for free here

GetResponse – Best for marketing automation

GetResponse is an email marketing platform with advanced marketing automation features. It’s a good choice for small and large businesses as an alternative to ActiveCampaign. The smart automation features and funnel builder of GetResponse make it a well-rounded marketing automation platform.

GetResponse funnel builder alternative to ActiveCampaign

GetResponse users like the email and website editor, webinar campaigns, and funnel builder.

Pros:

  • Large collection of templates,
  • fits businesses of all sizes and industries,
  • advanced marketing automation features.

Cons:

  • lack of sales management functionality

The free plan is great for SMBs getting started online. It has 500 contacts, unlimited newsletters, 1 landing page, signup forms, and popups. GetResponse pricing starts at $19/month for 1000 contacts, unlimited landing pages, autoresponders, and integrations.

Get started with GetResponse for free or read our full review

Moosend – Best for small businesses

Moosend is a newer ActiveCampaign alternative for small businesses. It’s a good choice for marketers who doesn’t need the complex automation features of ActiveCampaign. It’s easy to use and quick to learn. Similarly to ActiveCampaign, it has website tracking and workflow templates for automation.

Moosend automation workflow builder alternative to ActiveCampaign

The Moosend email, landing page, and form editors are easy to use, drag-and-drop builders. It doesn’t matter what kind of content you create, you’ll feel at home.

Pros:

  • simple drag and drop editors for emails, pages, and forms,
  • excellent customer support through live chat and a stacked knowledge base,
  • website tracking,
  • Automation templates,
  • Excellent value for money

Cons:

  • the free trial is great, but a free plan is always better.

Moosend has a 30-day free trial with all features except the SMTP server. Moosend’s prices start at an incredibly cheap $7/month (billed annually) for 500 contacts, unlimited emails, and all features. That’s among the lowest prices for an ActiveCampaign alternative.

Try Moosend for free here or read our full review

Mailerlite – Best for simple email marketing

Mailerlite is a simple, effective, and affordable email marketing software. It’s much easier to use than ActiveCampaign. Automation in Mailerlite isn’t as elaborate as ActiveCampaign, but it’s enough for most smaller businesses. 

MailerLite visual email automation builder ActiveCampaign alternative

The drag and drop builders for emails and pages are very easy to use, with 60 email and 30 page templates on paid plans. The Mailerlite email editor also has premade content blocks. These make putting together an email template a breeze.

Pros:

  • Easy-to-use email and landing page editors with many templates and premade content blocks
  • Simple, clean interface
  • A/B testing and provides clear insights.
  • Value for money

Cons:

  • Lack of website tracking

Mailerlite has an excellent free plan with 1,000 subscribers, 12,000 monthly emails, 10 landing pages, and an email automation builder.  Mailerlite pricing starts at $9/month (billed yearly) for 1000 subscribers, unlimited emails and websites, 3 users, dynamic emails, and auto-resend campaigns.

Get started with Mailerlite for free or read our full review

HubSpot – Best for full funnel automation

HubSpot is a customer relationship management (CRM) platform for inbound marketing, sales, and customer service. HubSpot offers different hubs for these functions and bundles. The HubSpot CRM Suite has more features than ActiveCampaign, like its CMS and ad management. But, you’ll pay much more for comparable automation features at Hubspot than ActiveCampaign.

HubSpot deal pipeline ActiveCampaign alternative

A standout feature of HubSpot is how well its hubs work together. You can easily set up automations for the leads you generate with your website running on Hubspot CMS. And if you can’t find a functionality in Hubspot, there are over 1000 integrations and the Operations Hub. These are great for easily syncing customer data between Hubspot and other software.

Pros:

  • It covers the whole funnel from social ads and website visits to meeting scheduling and loyalty programs.
  • Advanced tools to track, optimize and report on marketing campaigns.
  • Over 1000 integrations with popular tools like Shopify and Pipedrive

Cons:

  • High price, especially for automation

Hubspot has free tools for email marketing, contact and ad management, landing pages, forms, live chat, ticketing, drag and drop editor, blogs, and pages. Most of these will tools will have Hubspot branding on them. HubSpot pricing for the CRM suite starts at $45/month for 1000 contacts and 2 users for sales and service hubs. This removes the branding and has marketing, sales, service, and CMS features.

Try Hubspot for free here

AWeber – Best for quick and easy email designs

AWeber is considered a pioneer among email marketing platforms. It’s a simple email tool founded in 1998. It doesn’t have the automation functionalities of ActiveCampaign. But AWeber makes up for that with handy design tools, like the Smart Designer and the Canva integration. AWeber’s Smart Designer creates branded templates based on your website. All you need to do is to paste your website’s URL and choose 1 from the template options. 

AWeber email automation as ActiveCampaign alternative

They also have 600+ email templates to choose from. If email design is more important for you than advanced automation, AWeber is a good ActiveCampaign alternative to try.

Pros:

  • Build unlimited landing pages on the free plan
  • Smart Designer and Canva integration
  • Over 600 email templates to choose from
  • 24/7 live chat support and a global phone help desk (on free plans too)

Cons:

  • Automation is a bit basic. We’d like to see a visual builder with conditions.

AWeber’s free forever plan has 500 subscribers, 3,000 emails/month, unlimited landing pages and forms, push notifications, templates, and ecommerce tools. The prices of AWeber start from $16.15 per month (billed annually). You get the branding removed, 500 subscribers, unlimited email lists, email automation, webpage and sales tracking, and AB testing. 

Get started with AWeber for free or read our full review

Klaviyo – Best for eCommerce

Klaviyo is an email marketing automation software for eCommerce. It has great integrations with eCommerce platforms like Shopify, WooCommerce, and BigCommerce. With email campaigns, automations, and templates tailored for eCommerce, it’s a good ActiveCampaign alternative for online retailers.

Klaviyo ecommerce marketing automation alternative to ActiveCampaign

It has a visual automation builder and features to create your own custom dynamic content blocks and reuse them for multiple email campaigns.

Pros:

  • Specific features and great integrations for eCommerce
  • Drag and drop email editor and templates
  • Email and SMS automation

Cons:

  • It’s a bit slow and clunky at times.

Klaviyo has a free version with 250 contacts, 500 emails, 150 SMS credits, email and chat support. Klaviyo has pricing plans for email only and email and SMS. Email-only plans start at $45/month for 1500 contacts and 15000 emails.

Try for Klaviyo free here

Zoho – Best for mid-size businesses

Zoho has a wide range of business software, including sales, marketing, finance, recruiting, and project management tools. The email marketing platform has a drag and drop editor and pre-designed templates to send email campaigns. 

Zoho CRM automation ActiveCampaign alternative

Zoho Campaigns integrates with the Zoho CRM and other applications for lead generation, social media, websites, and commerce. Making it a good ActiveCampaign alternative for mid-size businesses looking for an all-in-one approach.

Pros:

  • Full business software platform
  • Having all customer data in one place makes it easy to personalize
  • Good reporting features and dashboards

Cons:

  • limited customer support

Get 2000 contacts, 6000 emails/month, 5 users, basic templates, forms and reports in the free version. The Standard paid plan of Zoho Campaigns has unlimited email sending, advanced templates, A/B Testing, and dynamic contact. This costs $3 for 500 contacts.

Get started with Zoho CRM for free here

Monday.com – Best for project management

Monday.com has marketing and sales tools in addition to their popular project management software. The Monday sales CRM has email sync, tracking, templates, and activity management. If you’re looking to replace ActiveCampaign with a lightweight CRM, monday.com can be a good option. But don’t expect it to have even close to the marketing automation functionalities of ActiveCampaign.

Monday.com sales CRM alternative to ActiveCampaign

Create dashboards for reporting on sales pipelines. Forecast sales and keep track of team goals. Monday also has forms and over 50 integrations to generate and manage leads.

Pros:

  • Good project management and CRM features
  • Clean interface that’s easy to navigate
  • Great collaboration features

Cons:

  • No marketing automation

The Monday sales CRM has a free version with 1000 contacts, 2 users, and web forms. Monthly pricing starts from $12.5/seat for unlimited contacts, pipelines, boards and templates for lead contact and deal management.

Try for Monday free here

ActiveCampaign Alternatives: Which is the best?

We’ve covered the top 11 alternatives to ActiveCampaign. Sendinblue, Moosend, and Mailerlite are the best for sending newsletters and light automation. Engagebay and GetResponse are still cheaper than ActiveCampaign but with comparable marketing automation capabilities.

AlternativeBest forFree Plan/TrialStarting Price
SendinblueValue for moneyFree plan$25/mo
EngagebayStartupsFree plan$11.99/mo
FreshsalesSales teamsFree plan$15/mo
GetResponseMarketing automationFree plan$19/mo
MoosendSmall businesses30-day free trial$7/mo
MailerliteSimple email marketingFree plan$9/mo
HubspotFull funnel automationFree plan$45/mo
AWeberQuick and easy email designFree plan$16.15/mo
KlaviyoeCommerceFree plan$20/mo
ZohoMid-size businessesFree plan$14/mo
Monday.comProject managementFree plan$24/mo

ActiveCampaign Alternatives FAQ

Is there a free version of ActiveCampaign?

Yes, you can try ActiveCampaign for free for 14 days without a credit card. There’s no forever free version of ActiveCampaign. Here’s a list of ActiveCampaign alternatives with forever free versions:

Engagebay
Sendinblue
GetResponse
Mailerlite
Hubspot
AWeber

Why is ActiveCampaign better than MailChimp?

ActiveCampaign is better than MailChimp in marketing automation. ActiveCampaign has a good visual automation builder with conditions and even workflow templates.

What is ActiveCampaign good for?

ActiveCampaign is good for email marketing, marketing automation, and contact management. It’s good for sending email campaigns, creating automated email sequences, and managing contacts.

Try ActiveCampaign for free here

Is ActiveCampaign similar to MailChimp?

Yes, ActiveCampaign is similar to MailChimp. You can use both for growing email lists, sending, and automating email campaigns. But ActiveCampaign is a more advanced software for marketing automation. It’s better for creating segmented, targeted, and automated email workflows.

Get started with ActiveCampaign for free here

Does MailChimp integrate with ActiveCampaign?

Yes, MailChimp integrates with ActiveCampaign through Zapier. There’s no direct integration between these apps, so you’ll have to use an app like Zapier to connect them.

Can you use ActiveCampaign as a CRM?

Yes, you can use ActiveCampaign as a CRM. It has a sales CRM with automation, contact management, sales pipelines, contact profiles, activity tracking, and lead scoring.

Try ActiveCampaign for free here

About Editorial Team


Email Vendor Selection was founded over 11 years ago. The editorial team at Email Vendor Selection consists of dedicated marketing and business software experts, researchers, and writers – often with multiple specialisms and backgrounds in digital marketing.

We like to combine the knowledge of our in-house team with insights from a wide network of industry insiders, practitioners (people that do stuff), and freelancers that know what you are going through. Refining the art of expert content and helpful review serving small businesses to enterprises.

Core members are Jordie van Rijn (Named one of 20 marketing experts to meet by Huffington Post) and Mor Mester (Marketing Automation specialist, turned marketer and editor savant). We have over 15 years of experience in marketing and business tools. The mission: to make sure your vendor selection is as smooth as can be. Feel free to reach out to us here with any comments or requests.

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