Brevo Pricing 2025: Is it really the cheapest email tool?

Mor Mester 18 November 2024

Brevo is an all-in-one email marketing and CRM platform. It’s a user-friendly tool with competitive pricing and advanced features.

Brevo’s flexible pricing makes it stand out from the competition. It has 4 pricing plans. Pricing is based on email sends per month and features like automation, AB testing, and advanced reporting.

It’s affordable, and the Brevo free tier is perfect for getting started. And there’s even more. They have a 10% discount on yearly plans!

We’ll explain all the pricing details to help you find the best plan for your needs.

Don’t have time to read? Here are the main Brevo pricing plans:

• Free: Stacked free plan with 9000 emails/mo, up to 100,000 contacts , 40+ email templates, personalization, automation, page tracking, segmentation, notifications, and basic reporting features.
• Starter: Everything in Free, without increased email sending. Starts from 5K monthly emails for $9/month. 
• Business: All features in Starter, plus the landing page editor, AB testing, unlimited automation, Facebook ads, advanced reporting, chat, and phone support. Starts at $18/month for 5K emails, 1 marketing user, and 1 landing page.
• Enterprise: Enterprise-grade security, with custom pricing, multi-user access, advanced integrations, SLA, and a dedicated account manager.

Sign up to Brevo now and get the discount

How much does Brevo cost?

Brevo prices its plans to give users flexibility. It doesn’t charge per contact, unlike other email marketing software. It charges based on the emails you send.

Brevo lets you send 300 emails a day on its forever-free plan. Grow your list without any restrictions on subscribers. It has 40+ email templates, personalization, automation, page tracking, segmentation, notifications, and basic reporting features. You can even use the sales CRM and build workflows for 2K contacts.

The paid Brevo plans are a good match for online sellers, B2B & affiliate marketers who send between 5K to 100K emails monthly. The only difference between the Free and Starter plans is the daily email-sending limit. Increase the sending limit with Starter to 5K-100K per month. Starter prices range from $9-$69/month. 

Business has marketing automation, landing page builder, AB testing, Facebook ads, advanced reporting, chat, and phone support. Prices range from $18-669$/month. The monthly email volume for the Business plan can be between 5K-1M.

Brevo pricing

*300 emails/day

Here’s how the prices compare as your subscriber count keeps increasing:

The price difference between a plan’s tiers is based on your monthly email volume and features. If you don’t want to limit yourself to 100K emails, you’ll need to sign up for Business or Enterprise.

Compare Brevo Starter with plans from MailerLite, Moosend, and GetResponse:

* For Brevo plans with unlimited contacts, the price is based on 4 emails per contact each month.

Compare these plans with more details here.

Get Brevo for free today

Brevo Starter pricing

Starter is the smallest paid plan starting at $9 a month for 5K emails without a daily sending limit. If you’ve just started growing your email list and don’t want to have a daily sending limit, go for Starter. It’s among the most cost-effective ways to send newsletters.

You can segment your audience, personalize your content, and analyze campaigns. So you’ll gain insights into your audience’s behavior as your contact numbers pile up.

A great plan for sending email campaigns on a tight budget. Your emails will have Brevo branding, but you can remove the branding add-on for $12/month.

Brevo Starter plan

The Starter plan has remove branding and dedicated IP add-ons. You can also purchase credits to increase email, SMS, and WhatsApp sends.

Brevo Business pricing

The Business plan is the better option if you’re getting serious about email marketing. AB testing, marketing automation, and landing pages are available. It has 10 pricing tiers based on your monthly email volume. You can send between 5K to 1 million emails with this plan. 

Automate emails and contact management with marketing automation workflows. Trigger welcome emails for users who recently signed up. Or, offer them a birthday discount with an automated birthday email.

Facebook ads and landing pages open new lead-generation channels. The lookalike feature uses your contact lists to find similar prospects on Facebook. And you can also retarget specific contacts.

Brevo Business plan

The Business plan includes 1 landing page and 1 marketing user. Extra users cost $12/month, and 5 landing pages cost $24/month. You can buy 10K push notifications for $10/month. And increase email, SMS, and WhatsApp credits or buy a dedicated IP.

Get started with Brevo for free today

Brevo Pay-as-you-go plan pricing

If you need even more flexibility, Brevo has you covered. You can pay as you go if you don’t want a monthly subscription. Or if you want to add credits to your monthly plans.

Purchase WhatsApp, SMS, and email credits that never expire. And even a dedicated IP to protect your sender reputation.

Brevo Pay-as-you-go Email

When you buy email credit, it comes with everything in the Starter plan, and you can remove Brevo branding. So you don’t have a daily sending limit or the Brevo logo on your emails.

1 credit equals an email you’ll send. Pay-as-you-go credits never expire and you can use them to send marketing and transactional emails, too. You can use them anytime. Here’s how the pricing breaks down:

Brevo Pay-as-you-go SMS & WhatsApp

You can buy credits to send SMS and WhatsApp messages from Brevo. The credits don’t expire. The price depends on how many credits you buy and which country you want to send to. 

If you send SMS to a US or Canadian audience, the rates are:

Here’s how much 1000 SMS message cost in other countries:

Calculate SMS prices for different countries on Brevo’s pay-as-you-go pricing page.

Compared to standalone SMS marketing platforms, Brevo’s text message rates are cheaper. Even half the price for some counties.

To send WhatsApp messages, you can buy WhatsApp credits. The first 1K messages are free to any country each month. WhatsApp messages to a US or Canadian audience cost:

Here’s how much 1000 WhatsApp message cost in other countries:

See full pricing here

Brevo Add-ons & Extras

Customize your Brevo plan with add-ons. You can buy add-ons for the Starter, Business, and Plus plans. 

In Starter, you can buy the remove Brevo branding add-on for $12/month. The Business plan has add-ons to increase landing pages and users. Each user costs $12/month, and 5 landing pages cost $24/month. The max users on the Business plan are 10. And you can have 21 landing pages on the Business plan.

Email service providers, including Brevo, usually use shared IP addresses to send their users’ emails. But high-volume senders can buy a dedicated IP for $251/year. Brevo recommends this add-on to companies who send at least 3 campaigns a week to 3000 subscribers. This gives the user more control over their sender reputation.

Brevo Discount

Brevo is already one of the most affordable email marketing services. How about a discount to make it even better?!

The company also supports NGOs. They offer a special 15% discount on the Enterprise plan fee for non-profit organizations.

Try Brevo for free today

Explaining Brevo pricing

To decide which Brevo plan is the best for you, you need to know 2 things: your monthly email volume and the features you need.

Here’s a breakdown of the factors that influence Brevo’s prices. This will help you choose the plan that best suits your business. Check out our full Brevo review for details about all the features, pros, and cons.

Monthly email volume

Monthly email volume means the number of emails sent each month. Unused emails expire and don’t roll over to the next month. 

Most email marketing software turn expensive as your email list grows. They charge you per the number of contacts in your list. The new contacts automatically add to your cost even if you don’t send them emails.

But Brevo users pay for the number of emails they send. As you generate leads, your costs don’t increase.

So the most important pricing factor is the number of emails you send. Here’s what your monthly payment would look like under each plan, depending on monthly sending volume:

Plan

Like most services, Brevo locks advanced email marketing features behind paid plans. The Starter plan has core email features and limits automated workflows to 2000 contacts.

Business doesn’t have the 2000 contact cap on marketing automation. When contact numbers grow, you’re still able to build automated workflows. Business includes AB testing, Facebook ads, geography and device reporting, and advanced email stats.

The plan you choose is the second most important factor that influences the cost of Brevo. Here’s the price difference between Starter and Business across tiers to help you decide if the extra functionality is worth it: 

Landing pages

Another factor influencing your subscription’s price is the number of landing pages. Starter doesn’t have any landing pages. On the Business plan, you get 1 landing page. You can purchase the landing pages add-on to increase this limit. 5 landing pages cost $24/month.

User access

Some businesses rely heavily on email involving both sales and marketing teams. In that case, Starter might fall a little short. It caps user access at 1. Go with Business to add up to 9 users for an extra $10/user.

The 2 most important factors influencing Brevo pricing are the number of emails you send and the plan you need. 

See full pricing here

Is Brevo really free?

Brevo’s free plan is very generous. Send 300 emails/day, store up to 100,000 contacts and get:

• 40+ email templates
• Drag and drop email editor
• Automation for 2000 contacts
• Forms
• Page tracking
• Personalization
• 1 shared inbox
• Segmentation
• Sales CRM
• Basic reporting

Most Brevo alternatives have a contact limit around 500-1000 subscribers in the free. Brevo’s free plan wins in contacts. If we add up the 300 emails/day, that’s around 9000 emails/month. GetResponse and Mailerlite are more generous for email sending. GetResponse doesn’t limit email sending in their free plan. And Mailerlite caps email sending at 12K in the free plan. In Mailerlite, you can use the website builder in the free plan and build 10 landing pages. Brevo locks landing pages behind the Business plan. Let’s see how the free plans stack up:

With all this said, if you’re just starting out with email campaigns for your small business, it’s one of the best zero-cost plans. Once you feel the need to send over 300 emails a day, you can upgrade.

Get started with Brevo for free today

Brevo pricing vs Mailerlite, Moosend, GetResponse

Let’s see how the pricing of the most popular Brevo alternatives stack up. Most email marketing tools price based on contacts on your email list. Brevo’s prices are based on the number of emails sent monthly. To make the comparison, the prices for Brevo are based on 4 emails per contact each month.

Brevo vs. MailerLite price comparison

Both tools have 2 main paid plans. Brevo costs $1 less for the smallest plan. 1K and 2,5K plans are cheaper at Mailerlite but after 5K it starts to get much more expensive.

• Growing Business plan for 500 subscribers at $10/month
• Advanced plan for 500 subscribers at $20/month.

Here’s how Brevo Starter and Mailerlite Growing Business plans compare:

Unlike Brevo, MailerLite charges based on the number of subscribers in your list. And doesn’t set a limit on monthly sending volume. With Growing Business, you can create unlimited websites, landing pages, forms, and pop-ups. 

* For Brevo plans with unlimited contacts, the price is based on 4 emails per contact each month..

Brevo suits companies with large email lists better. But it doesn’t have landing pages in the free and Starter plans. Brevo is better for multichannel campaigns with SMS and WhatsApp messages, push notifications, and sales CRM. 

MailerLite is the better option if you’ve just started building your lists. It has landing pages and a website builder on the free and Growing Business plans. It’s easy to set up and use. With Mailerlite Advanced, you can use multiple triggers in automations, Facebook audience syncing, and a custom HTML editor. If you need to share your account with team members, Advanced has no user limit. Plus, you get live chat support. Read our detailed MailerLite review or our MailerLite pricing guide to learn more about features, pros, cons, and pricing.

Brevo vs Moosend price comparison

Moosend has the simplest pricing of this bunch. There’s just one paid plan with every feature. Like Brevo’s other alternatives, Moosend charges per the number of contacts in your list.

* For Brevo plans with unlimited contacts, the price is based on 4 emails per contact each month.

Moosend’s plans start much cheaper than Brevo’s. The lowest monthly price is $9/month for 500 contacts with all features. This comes down to $7/month billed yearly. And in this plan, you get AB testing and marketing automation. Neither is available in Brevo Starter. Try Moosend if you’re looking for a full email marketing automation platform at a low price. For businesses with fewer contact numbers, Moosend offers the best value for money. Or read more about these features in our full Moosend review.

If you have many contacts and want a simple email marketing tool to send newsletters, go for Brevo. It has SMS, WhatsApp, and push notifications, so it’s better for multi-channel campaigns. Also, the free sales CRM is pro for B2B companies with a sales team.

Brevo vs GetResponse

GetResponse has 3 pricing plans. All its pricing plans are tiered based on the number of contacts you have.

For 1K contacts, the prices are:

• Email Marketing for $19/month
• Marketing Automation for $59/month
• Ecommerce Marketing for $119/month

* For Brevo plans with unlimited contacts, the price is based on 4 emails per contact each month.

GetResponse Email Marketing is more expensive than Brevo over 2500 contacts. And the difference is more than $100/month for 25K contacts. This extra gets you unlimited email sends, AB testing, automation, websites, unlimited landing pages, ecommerce tools, chat support, and no GetResponse branding. Check out our full GetResponse review for more info on features, pros, and cons. Or read our detailed analysis of GetResponse pricing. If you’re looking for a more advanced email marketing tool, go for GetResponse.

The feature set of Brevo is limited compared to GetReponse, even on the Business plan. Brevo is cheaper for sending simple newsletters and growing your email list. If this is your cup of tea, sign up for Brevo.

Compare the prices of more email tools in our email marketing pricing guide.

Try Brevo for free today

So which Brevo pricing plan should you pick?

The Brevo free plan is great if you’re just starting with email marketing. Having up to 100,000 contacts doesn’t limit your lead generation, and you can send 300 emails per day. It has 40+ email templates, a drag-and-drop editor, automation, forms, page tracking, a sales CRM, and segmentation.

For small businesses with a 1-5K email list, the Starter plan with 5K emails/month is a good option. It has the same features as the free plan with increased email sending. It still has Brevo branding on the emails. You can remove that for $12/month.

For companies with larger lists that want email automation, there’s the Business plan. This includes AB testing, landing pages, marketing automation, and Facebook Ads. You can send between 5K to 1 million emails per month with this plan.

When choosing a plan, consider:

• How many email you want to send each month
• If you need AB testing, landing pages, and automation
• If you mind Brevo branding at the bottom of your emails

Brevo Pricing FAQ

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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