ActiveCampaign Pricing

You might wonder, what does ActiveCampaign cost? We cover all the pricing info and help you choose the right plan in this easy ActiveCampaign pricing guide.

ActiveCampaign Pricing Plans

ActiveCampaign offers four pricing plans with increasingly advanced features. 

  • Lite (from $9 a month),
  • Plus (from $49 a month),
  • Professional (from $129 a month), and
  • Enterprise (from $229 a month).

These are the prices for an annual plan based on 500 / 1000 subscribers.

View full ActiveCampaign pricing or read our full ActiveCampaign Review

Active Campaign pricing page

What is in ActiveCampaign pricing?
ActiveCampaign pricing is based on a combination of features and your list size. The lite plan already has features like an email template editor and marketing automation. Higher plans add sales CRM and lead scoring. There is no setup fee.

Similar to other email marketing and automation software, each plan includes features like: Unlimited sending, email list management, automation, autoresponders and their email template builder. Like many other ESPs, ActiveCampaign doesn’t have a free plan, but you can try it for free for 14 days.

ActiveCampaign pricing details


For 500 subscribers

Try for free


For 1000 subscribers

Try for free

ActiveCampaign features plan by plan

ActiveCampaign costs are based on the number of contacts and the features you want.  Here is a list of the ActiveCampaign features by Plan. (click for full)

Active Campaign marketing & sales suite features

ActiveCampaign discounts

ActiveCampaign costs are very competitive compared to other marketing automation systems.

ActiveCampaign offers two kind of discounts:
* ActiveCampaign has a ~25% discount on a yearly plan.
* ActiveCampaign also offers a 20% discount for non-profits.

ActiveCampaign Plans & Prices 

So which ActiveCampaign pricing plan is right for you? This is what we recommend each plan for:

ActiveCampaign Lite:
This starter plan is great for small teams. It has powerful email automation and all editor and design options, plus all the benefits of website tracking. Lite is limited to max three users though, but you get a very powerful product compared to others in the same price range.

Note that ActiveCampaign logo is still in their forms and confirmation emails for the Lite plan. No phone support, but chat and email support work equally well. 

ActiveCampaign Plus plan:
The Plus ActiveCampaign pricing plan is for teams up to 25 account logins, or if you need CRM features. Additional wannahaves are the landing page editor and SMS and custom sending domain. They add in a month of training, making it a well-rounded package.

ActiveCampaign Professional plan:
The Professional ActiveCampaign pricing plan is marked as most popular. It starts at $159 monthly, but you do get 50 users. Site messages and more detailed attribution reporting make it more rounded as a all-in-one automation software. 

ActiveCampaign Enterprise plan:
Big senders that have a budget available will like to have a look at the Enterprise plan. The most sophisticated features and unlimited users. Unlimited training and a dedicated account manager for consulting, strategy etc. Before you look into any plan, be sure to have a look inside with a free trial.

Conclusion: ActiveCampaign Pricing

The ActiveCampaign pricing model is a combination of the subscriber list size and features you want. This means that the Lite plan is only interesting for smaller senders with a subscriber of up to 2,500 subscribers.

A great thing about ActiveCampaign is that they will get you started with their software for free on any plan. Migration from any other software / tool.

ActiveCampaign is a pretty elaborate tool that has a lot of functionality, yet not so hard to get started with. Feel free to try it for 14 days, the trial is free, no credit card required.

Is ActiveCampaign the perfect tool for you? Have a look at our full ActiveCampaign review.

For small senders with little need for automation, you will be better off with a smaller newsletter tool – think about an option like Mailerlite, Sendinblue or any MailChimp alternative.

Obviously there are cheaper options, but if you are serious about email and automation ActiveCampaign is a very fairly priced tool. Feel free to try it for 14 days, no credit card required.

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