ActiveCampaign Pricing 2025: How much does it actually cost?

ActiveCampaign is a popular marketing automation and CRM software with 180K+ customers. Their pricing is as simple as creating an automation with the platform. 

ActiveCampaign pricing starts at $19/month. You can save 20% with an annual plan and nonprofits get an additional 20% off. Try it for free for 14 days with all the features in the Professional plan.

I won’t repeat ActiveCampaign’s pricing page. We’ll cover each plan, how to choose the right one, and what to focus on when choosing a plan.

Short on time? Check out this summary of ActiveCampaign plans

ActiveCampaign has a 14-day free trial. You can have 1 user, add 100 contacts and send 100 emails during your trial. You get the features of the Pro plan.

They offer 20% annual discounts and an additional 20% off on all plans for non-profits.

Try ActiveCampaign for free here

How much does ActiveCampaign cost?

ActiveCampaign costs between $15-$589 per month for most customers. They have Starter, Plus, Pro, and Enterprise plans. Higher-priced plans have increasingly advanced features, more contacts, and more users. Contact tiers range from 1,000 to 50,000. If you have more than 50K contact, you can request custom pricing. 

Read on to find out how much it really costs. ActiveCampaign has the monthly costs of annual plans on its pricing page. We’ll include the monthly prices in this guide to make it easy to compare. If you go for an annual plan, you’ll get 20% off the monthly prices. Sign up for a free trial to calculate your exact costs on the billing page.

Plus, Pro, and Enterprise plans have more advanced marketing automation, lead generation, contact management, and integrations.

ActiveCampaign Postmark is a transactional email service that starts from 10K emails/month for $15.

ActiveCampaign Monthly Prices

ActiveCampaign also has contact bands for 7,500, 15,000, 20,000, 30,000, and 40,000. See full pricing on the ActiveCampaign pricing page.

Here’s how the prices compare between different plans and contact bands:

ActiveCampaign features a bunch of free services for customers to get started:

• Free online training and support
• Free digital onboarding
• Community access
• Free templates and guides for emails and automations

Try ActiveCampaign for free here

ActiveCampaign Pricing

Starter costs $19/month for 1,000 contacts, 1 user, live chat and email support. The email send limit is 10 times the contact limit. A Starter plan with 1,000 contacts can send 10,000 emails per month. It offers email and marketing automation, a drag-and-drop editor, and basic forms. You can create email campaigns with over 150 email templates. The Starter plan also has AB testing, site tracking, and a marketing CRM.

Starter Plan Pricing Tiers

Plus starts at $59/month for 1000 contacts. You’ll get advanced marketing features, including forms, basic segmentation, site messages, landing pages, and generative AI.

Plus Pricing Tiers 

The ActiveCampaign Professional plan starts at $99/month with 1K contacts and 3 users. It adds conditional content, AB testing in automations, advanced segmentation and reporting, attribution and conversion tracking. The email send limit increases to 12 times your contact limit and you get priority support.

Pro Pricing Tiers

The ActiveCampaign Enterprise plan starts at $179 for 1,000 contacts and 5 users. The email send limit increases to 15 times your contact limit. It adds custom objects, SSO, premium segmentation and reporting.

Get started with ActiveCampaign for free here

ActiveCampaign Add-ons & Extras

ActiveCampaign has Enhanced CRM, SMS, Custom Reporting, and Transactional Email add-ons.

ActiveCampaign Enhanced CRM Add-ons

The Pipelines enhanced CRM add-on includes ActiveCampaign’s sales CRM and automation. It costs $68/month and you can get it with a Plus, Professional, or Enterprise plan. It unlocks sales automation triggers and actions to automate your pipeline. Trigger automations based on deal stages, owners, and data changes. Then automatically add deals, update statuses, titles, owners, and deal scores. You also get sales reports including deal forecasts.

The Sales engagement enhanced CRM add-on costs $111/month. It includes everything in the Pipelines and Sales Engagement add-on, plus automated 1:1 emails, win probability, and sentiment analysis. Find out all the details about CRM and sales automation features in our ActiveCampaign CRM review.

ActiveCampaign SMS Pricing

SMS is an add-on for Plus, Pro, and Enterprise plans. The SMS add-on starts at $16.83/month with 1000 credits. It comes with useful multichannel automations:

You need credits to send SMS marketing messages to mobile numbers. How many credits you need to spend per message depends on the destination country. Credits per message range from 1 to 22.

You can buy extra credits for:

You can’t have your own custom SMS sending number. ActiveCampaign’s SMS provider chooses the source phone numbers and they vary.

Try ActiveCampaign for free here

ActiveCampaign Custom Reporting

Custom reports help you answer specific questions around data. You can save and share custom reports with other users in your account. You can use almost any data in your account to create a custom report. Including information you have about contacts, deals, automations, campaigns, and ecommerce stores.

ActiveCampaign includes custom reports in the Enterprise plan and you can buy it as an add-on for Plus and Professional plans. Custom reporting costs $159/month for 50 reports and 25 dashboards.

ActiveCampaign Transactional Email

Postmark is ActiveCampaign’s standalone transactional email service. You can use it with ActiveCampaign to set up and trigger transactional emails like these from automations:

• Account creation confirmation
• Double opt-in messages like subscription confirmations
• Review & feedback requests
• Order confirmation
• Delivery updates
• Password recovery
• Medical, financial, and legal statements

Here are Postmark’s monthly rates:

ActiveCampaign Discount

ActiveCampaign annual plan discounts are 20% off. You can save $20/month on Pro for 2500 contacts. And even $134/month on a Pro plan with 50K contacts and 20 users. They also offer 20% off on all plans for non-profits. 

Try ActiveCampaign for free

Explaining ActiveCampaign pricing: Product, Plan, Contact, User, Integrations, Landing Pages, Conversions

ActiveCampaign’s pricing depends mostly on 4 factors:

• Plan
• Contact tier
• Add-ons
• User seats

Read our full ActiveCampaign review to find out more about all these features.

Plan

ActiveCampaign has 4 plans. It’s affordable to get started and you’ll pay more for advanced features, like conditional content, AB testing in automations, and conversion tracking. You’ll also get higher email send limits on Pro and Enterprise plans.

Here’s how the starting prices of plans with 1K contacts compare:

Plans are the most important factor influencing your ActiveCampaign bill.

Contacts

ActiveCampaign plans charge based on how many contacts you have in your account. Only active contacts count toward your contact limit. 

Here’s a breakdown of how much popular contact tiers cost in ActiveCampaign plans:

When you’re over your contact limit, you move to the tier above for the next billing cycle. Contact number is the second most important factor in ActiveCampaign cost.

Add-ons

ActiveCampaign has add-ons for CRM, SMS, Custom Reporting, and Transactional Email. CRM add-ons start at $68/month. 1000 SMS credits cost $16.83/month. 10,000 transactional emails cost $15. 

Jump to the add-ons section for all the details about ActiveCampaign add-ons.

Users

Starter and Plus plans have 1, Pro has 3, and Enterprise has 5 users. You can buy additional users for any plan for $12/month.

Get started with ActiveCampaign for free

Is ActiveCampaign really free?

ActiveCampaign has a 14-day free trial. You can have 1 user, add 100 contacts and send 100 emails during your trial. They don’t offer a free plan. 

The trial is enough to fully test ActiveCampaign and whether it works for you. You can even ask the support team for an extension if the 14 days aren’t enough. You get the features of the Pro plan.

Try ActiveCampaign for free here

Comparing ActiveCampaign Pricing

ActiveCampaign is an email marketing tool with advanced automation and a sales CRM. Let’s see how its pricing compares to similar services. Check out our guide on the best ActiveCampaign alternatives to compare features.

ActiveCampaign vs Hubspot

HubSpot has 3 pricing plans for 5 Hubs and the Customer Platform. The Hubspot Customer Platform includes all Hubs and has 3 plans:

• Starter: From $20/month/user for 1K contacts
• Professional: From $1300/month for 2K contacts and 5 users
• Enterprise: From $4,300/month for 10K contacts and 7 users (billed yearly)

Let’s compare the monthly prices of ActiveCampaign Pro with the sales engagement CRM add-on and Hubspot CRM Suite Professional:

ActiveCampaign Plus Bundle vs Hubspot CRM Suite Professional

HubSpot has a wider range of features than ActiveCampaign. It’s a better option for larger organizations that prefer having their CMS, CRM, marketing, and service tools in one place. And it offers phone support on Professional and Enterprise plans. Yet its cost rises steeply as your contact numbers grow. Check out the best HubSpot alternatives to compare features or our full Hubspot pricing guide.

ActiveCampaign is for companies that have a website and social tools. And need email marketing software with a CRM and advanced automation without paying a premium.

ActiveCampaign vs ConvertKit

ConvertKit has 2 paid plans:

• Creator: Starting at $15/month for 300 subscribers
• Pro: Starting at $29/month for 300 subscribers

Let’s see how the monthly pricing of ActiveCampaign Starter compares to ConvertKit Creator:

ConvertKit is an email marketing tool for creators. The Creator plan includes unlimited landing pages, forms, broadcasts, and 1 user. You can send automated email sequences, sell digital products and subscriptions. It’s a good choice for content creators, publishers, bloggers, and small businesses. 

ActiveCampaign is a better choice for companies that want better automation and may need a CRM. It’s easier to get the ActiveCampaign CRM than integrate a CRM tool with ConvertKit.

ActiveCampaign vs GetResponse

GetResponse offers 3 pricing plans:

• Email Marketing: From $19/month for 1K contacts
• Marketing Automation: From $59/month for 1K contacts
• Ecommerce Marketing: From $119/month for 1K contacts 

Here’s how the monthly prices of ActiveCampaign Plus and GetResponse Marketing Automation compare:

GetResponse is the most similar alternative to ActiveCampaign. Both Plus and Marketing Automation include newsletters, advanced automation, and lead generation tools. They offer unlimited landing pages, monthly emails, and forms. GetResponse doesn’t get as expensive as ActiveCampaign as contact numbers grow. Even if you’re on the Ecommerce Marketing plan. GetResponse it a better choice for budget-conscious B2B and ecommerce businesses with large lists. Or if you’re looking for a European provider. Read our full GetResponse review for an in-depth look at features, pros, and cons. And have a look at our GetResponse pricing guide for a full run-down on all plans.

ActiveCampaign’s Plus also includes ecommerce automations and integrations. ActiveCampaign integrates with the best ecommerce platforms, like Shopify and WooCommerce. For similar ecommerce features in GetResponse, you have to upgrade to Ecommerce Marketing. And Ecommerce Marketing is more expensive for smaller list sizes. ActiveCampaign is better for ecommerce businesses with smaller lists.

ActiveCampaign vs AWeber

AWeber has 3 paid plans:

• Lite: Starting at $15.00/month for 500 subscribers
• Plus: Starting at $30.00/month for 500 subscribers
• Unlimited: Starting at $899/month for unlimited subscribers

Here’s a comparison of monthly fees for ActiveCampaign Plus and AWeber Plus:

AWeber covers basic email marketing needs, it doesn’t offer the same level of functionality. If you don’t need more than newsletters, lead generation, and basic automation, it’s the cheaper option. Phone support is available on all paid plans. And you get unlimited user accounts on Plus and Unlimited plans. Dive into our full AWeber review for details on features, pros, and cons.

If you’re looking for advanced automation, go for ActiveCampaign. 

Have a look at our reviews of the best CRMs with email marketing with more ActiveCampaign alternatives. Or have a look at free and cheap email marketing tools, most have lightweight CRMs suitable for small businesses.

Try ActiveCampaign for free

So which ActiveCampaign pricing plan should you pick?

The Starter plan is great for email marketing automation for startups and small businesses. It costs $19/month for 1000 contacts, 1 user, chat and email support. You get email marketing automation, drag and drop email template builder, basic forms, and 150+ email templates.

Plus is best for small to midsize ecommerce and B2B businesses. It comes with bunch of ecommerce automations and integrations. Like cart abandonment emails and embedding product blocks into emails. You can create and test entire automation workflows. Landing pages, lead scoring, social media integration, and SMS unlock lead generation and multichannel campaigns.

Professional works well for scaling businesses that need advanced automations and tracking. Automation splitting, conversions, automations map, site messaging, predictive sending, and attribution are great features to create advanced automations.

ActiveCampaign Pricing FAQ