Here you will find the articles to help select, manage and evaluate your email service provider.
How many Email Software Companies (ESPs) should be on your short list?How many Email Service Providers (ESPs) should we put on our short list? If a marketer is selecting a new email marketing company sooner or later this question will pop up. No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want the selection to take […]
The Complete Guide to Restaurant Email Marketing: Software, Strategy + ExamplesIn this guide, we’d like to show you how to master Restaurant email marketing and automation. We will walk through delicious and inspiring restaurant campaign examples. Get the strategy right and pick the best tools for automated email marketing. So go on a ride with us with this guide specific to email marketing for restaurants and bars.
CRM vs Marketing Automation: Differences & Which One Is Right for YouIf you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you can expect from them and what the differences are.
How to choose Web Push Notification Software (+ tips and examples)Web push notifications are a great way to promote your content and products. As more companies are considering it, this article will help get insights into the applications of push messaging and if it is right for you to push forward. With examples, tips and criteria to consider when choosing a web push notification software.
Email Marketing for Financial Services and Banks (Selection and strategy Guide)Email marketing for enterprise financial services can be the most effective channel in your arsenal. But you will need to get the strategy right and pick the best tools for automated email marketing. So go on a ride with us with this guide specific to email marketing for financial services.
How to get the most out of a new CDP: Top Data Experts Share Their SecretsYou might still think of Customer Data Platforms as emerging, but there is a lot of experience in the market. 7 experts share their secrets on best ways to use the CDP, how to get started and getting the most value out of this part of your Martech stack.
These Blind Spots Will Derail Your Email Software Selection (or Worse)Selecting a new email marketing software is hard enough when you know what you should focus on. But without the right outside help, many RFPs will fail because of the blind spots email marketers are unaware they should be looking at.
The Complete Guide to eCommerce Email Marketing: Software, Strategy + ExamplesIn this guide, we’d like to show you how to master eCommerce email marketing and automation. We will walk through eCommerce campaign examples that you should not miss in your email marketing strategy. With each, you get details on what you need from your ESP to make them a success.