Email vendor Selection Articles

Here you will find the articles to help select, manage and evaluate your email service provider.

  • What is Brick-and-Mortar & What does retail store success look like?A brick-and-mortar store is a business with at least one physical location. The world of brick-and-mortar retail is ever-evolving. Today’s physical retail stores are a far cry from the traditional B&M storefront — and retailers of tomorrow have even more “in store”. What is the difference between Bricks and Clicks? And how to run a successful Brick-and-Mortar business?
  • Get inspired: Learn What Makes the Best Customer Loyalty Marketing ProgramReturning customers are the lifeblood of any business. After new clients are acquired, marketers want them to be loyal. But how? Learn how to make a Customer loyalty program. and be inspired by Loyalty marketing examples.
  • Marketing tech podcast – How to select the right email marketing platformWhether you're a pop and mom shop, an SME business, or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool? Listen to this episode of the Marketing Tech podcast.
  • RFPs and your Procurement team: A must-read survival guideOne topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you might not have a whole lot of choice about whether or not to involve procurement. Understanding what procurement does well, and doesn’t do well, will be critical to the outcome of your RFP.
  • Magento Commerce – Everything You Need to Know (2020 Review)Magento is an eCommerce platform to seriously consider. Let's review Magento Commerce, Magento Open source, and everything you need to know about it. Pricing, Pros and Cons and we'll dive into examples and case studies and Magento alternatives. Want to sell products and services with your eCommerce store? Read on.
  • ActiveCampaign Review 2020 – is it right for you? Features, Pros & ConsActiveCampaign is a very popular email automation tool. But is it right for you? Let’s find out. In this ActiveCampaign review, we’ll see just how good this newsletter marketing and email automation software holds up. We’ll look at all the features, ActiveCampaign pricing, Pros and Cons and alternatives.
  • How to sell digital products and downloads online (+ ideas for your products)Are you looking to sell digital products? Great idea! Digital products—like eBooks, courses, and downloadables—have become immensely popular, and for good reason.: They are easier to create and sell. Here are the 9 best digital product ideas and how to create and sell them.
  • ActiveCampaign Landing Pages Review – Everything You Need to KnowActiveCampaign recently added landing pages to their marketing automation platform. But has ActiveCampaign managed to meet the expectations? Find out in my ActiveCampaign Landing Page builder review.
  • more articles here >

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