Here you will find the articles to help select, manage and evaluate your email service provider.
How to choose the best triggered email providerA successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best triggered email provider? Let’s look at the pros and cons of different email trigger solutions, and the questions you should ask when choosing a vendor.
Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes MarketingThe constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives.
5x How Email Marketing Software Can Make You Go WowDuring an ESP selection most email marketing professionals would secretly want to get WOW-ed and swiped off their feet by what the email software offers. Some functionalities have the Power of WOW. They could make your life easier, better and incredibly awesome. Lets zoom in on 5 functionalities you want to be WOW-ed by during the selection process.
12 prebuilt Email Automation campaign examples you want in your funnel software todayNow that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built templates into consideration when selecting my next ESP?
Faux-facts and emotional shortcuts; how to ruin an email marketing RFP without even knowing itWhen email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer even knowing it is happening. It is almost natural to use subjective criteria to separate the email marketing software from one another. Sometimes these shortcuts even come disguised as facts.
How to Optimize the RFP Process, Without Losing Your HeadMany marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2019 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether…
Your invite to the CSA Summit 2019Is the aim of your daily business to achieve the best possible outcome from sending commercial emails? 10-12 April our friends at the Certified Senders Alliance (CSA) organise the CSA Summit 2019. You can learn from international email marketing experts, and will find that it pays off.
More Expensive Doesn’t Mean Better When it Comes to Email Service ProvidersTrying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means better for you? Turns out, not all the time.