GetResponse is an email marketing tool with smart automation and eCommerce features. It’s a popular choice for marketers and salespeople.
In short, GetResponse has a free plan to start and overall very fair pricing for SMB all the way up to big senders. There are 3 paid plans available and 2 extra for enterprise marketers. We’ll go through each plan and how they suit your business.
Short on time? Check this summary of GetResponse’s pricing plans
- Free plan: Great value for free. Has 2500 emails and 500 contacts. Including the drag-and-drop email editor, email templates, website builder, landing pages, forms, and 1 popup.
- Email Marketing: Starts at $19/month for unlimited emails, 1K contacts, unlimited newsletters, drag-and-drop email editor, AB testing, websites, unlimited landing pages, basic automations, and 24/7 chat support.
- Marketing Automation: All features in Email Marketing plus advanced email automation, behavioral segmentation, webinars, push notifications, live chat, and 3 users for $59/month.
- Ecommerce Marketing: Everything in Marketing Automation plus ecommerce tracking, product recommendations, abandoned cart triggers, advanced promo codes, transactional emails, unlimited push notifications, and 5 users for $119/month.
- MAX & MAX2: Includes every feature of Ecommerce Marketing and SMS marketing with automation, 500 webinar attendees, phone support, and 10 users. Max2 has extra dedicated IP address, and priority support, 1000 webinar attendees, strategy consulting, and enterprise-grade API limits.
How much does GetResponse cost?
GetResponse has 1 free and 3 paid packages. Plus two enterprise offers.
The free version is great to try the platform and send emails to 500 contacts. Its website builder is handy if you’re just getting your business online. You’ll get the premium features for the first 30 days as well.
The paid plans have advanced targeting, segmentation, and automation tools. All paid plans include funnels, A/B testing, and 24/7 customer support. Online sellers can benefit from ad management and ecommerce features. B2B marketers will like the webinar feature and lead generation tools.
|Number of Contacts||Free Plan||Email Marketing||Marketing Automation||Ecommerce Marketing||MAX/MAX2|
Here’s how the prices compare as your contact count grows:
GetResponse Email Marketing Pricing
GetResponse Email Marketing starts at $19/month for 1000 contacts. And then pricing is based on your subscriber count. You can add 100K contacts for $539/month, so it costs less than 0,006 per contact. There’s 24/7 chat support and no cap on how many emails you can send.
Email Marketing Pricing
|Number of Contacts||Monthly Price||Annual Price/month||Biennial Price/month|
You can create good looking emails using templates, the drag-and-drop email editor, and custom HTML. There is no GetResponse logo / branding in any paid plan.
Some of Email Marketing’s features are like products of their own. You can build a website and unlimited landing pages on your domain, add chat, and build lead funnels. This email marketing tool offers 170+ integrations with popular tools like Shopify, WooCommerce, Zoho, Stripo, and Hubspot.
These integrations help centralise your data. GetResponse shows you multi-channel campaign reports.
Basic automations like birthday, welcome, and thank you email sequences suit businesses getting into email marketing. For advanced automations, webinars, and more users, you’ll be better off with the Marketing Automation plan.
Features of the GetResponse Email Marketing Plan
|Included in email marketing Plan||Only in Marketing Automation plan|
|Unlimited landing pages||Advanced Automations|
|Unlimited forms and popups||Event-based & eCommerce segmentation|
|Ads management||Web push notifications|
|Website builder||Transactional emails|
|Manual promo codes|
|Email and 24/7 chat support|
GetResponse Marketing Automation Pricing
Marketing Automation starts at $59 per month for 1,000 contacts. If you have more subscribers, the next tier has 2.5K contacts for $69/month.
Marketing Automation Pricing
|Number of Contacts||Monthly Price||Annual Price/month||Biennial Price/month|
A bit more expensive than Email Marketing, this plan unlocks advanced automations, segmentation, webinars, ecommerce tools, 3 users, and 5 websites. It has drip campaigns, open and click follow-ups, event-based automations, and automations.
The Marketing Automation plan works well for creating targeted and automated email campaigns. You can tag and score contacts to segment your audience based on actions. And dynamic segmentation with splitting helps you send highly targeted emails to specific audiences.
With this plan, you get unlimited bandwidth for 5 GetResponse sites. We think that the best part is the webinars. You get to host live webinars with 100 attendants. It’s a rather unique feature that make GetResponse stand out.
You can use some ecommerce features like stores and products center, payment gateway integration, e-product delivery, product box, and the manual promo code generator.
Overall, this plan suits small and mid-size B2B companies that want advanced email automations, webinars, 5 websites, and 3 users. It also works for ecommerce brands who want to use marketing automation.
There’s a limit to the number of push notifications you can send. And most ecommerce related GetResponse features are in the Ecommerce Marketing Plan:
- Abandoned cart recovery
- Order confirmation automation
- Automated promo code generator
Features of the GetResponse Marketing Automation Plan
|Included, Everything in Email Marketing, plus||In ecommerce plan|
|Webinars (for 100 attendees)||Event-based segmentation|
|Sales and webinar funnels||Ecommerce features|
|Automations built from scratch||Recommended products|
|3 users||Abandoned cart trigger|
|Web push notifications (limited)||Unique & synced promo code creator|
|Payment gateway integration||Purchase automation|
|5 active websites||Order confirmation automation|
|Unlimited website bandwidth|
GetResponse Ecommerce Marketing Pricing
Ecommerce Marketing for 1K contacts starts at $119 per month. 25K contacts come at $299/month, and you can add 100K contacts for $699/month.
Ecommerce Marketing Pricing
|Number of Contacts||Monthly Price||Annual Price/month||Biennial Price/month|
This plan specifically suits online retailers who need advanced marketing automation and liew unlimited push notifications. It includes abandoned cart recovery, transactional emails, order confirmations, unique and synced coupon codes.
Automatic order confirmation emails and product recommendations are great to increase revenue with cross- and upsells. Grow webshop sales with personalized promo codes to reward loyal customers and clear stock. With this plan, you can charge for webinar access and offer on-demand webinars.
This plan is great for mid-sized online retailers. 5 members of your team can access your GetResponse account. It’s also a good option for B2B companies hosting webinars often with lots of attendees.
Features of the GetResponse Ecommerce Marketing Plan
|Included, Everything in Marketing Automation plus||Included in Max / Max 2|
|Webinars for 300 attendees||SMS marketing and automation|
|Ecommerce tracking||Advanced transactional emails|
|5 users||Dedicated customer experience manager|
|Recommended products||Phone support|
|Abandoned cart trigger||Dedicated IP|
|Unique & synced promo code creator||Dedicated sending domain|
|Order confirmation automation|
GetResponse MAX Pricing
MAX is for larger businesses with over 100K subscribers and customization needs. It includes everything in Ecommerce Marketing plus:
- Dedicated IP address (only temporarily available in MAX)
- SMS marketing (1000 SMS credits)
- Webinars for 500 attendees
- Push notifications
- 10 users per account
GetResponse MAX is a custom offer. The sales team creates the offer based on your business goals and needs. They’re also more flexible with the payment methods they accept.
This plan is a good option for large organizations with complex sales and marketing requirements.
Features of the GetResponse MAX Plan
|Included, Everything in Ecommerce Marketing plus||Not Included|
|SMS marketing and automation (1000 sms)||Dedicated IP address|
|Webinars for 500 attendees||Dedicated CEM and priority support|
|Phone support||Enterprise-grade API limits|
|10 users||Automation strategy consulting|
GetResponse MAX2 Pricing
MAX2 is basically MAX plus more dedicated and extensive support. And several more enterprise-level technologies and consultancy:
- Dedicated Customer Experience Manager (CEM)
- Priority support (via live chat, email, phone, and Slack for special cases) in English, Russian, Polish, French, German, Italian, Portuguese, and Spanish
- Dedicated IP address
- Unlimited email marketing
- Automation strategy consultancy
- SMS marketing with automation (5000 free SMS credits)
- Webinars for 1000 attendees
- Enterprise-grade API limits
- Unlimited users
- Single sign-on (SSO)
MAX2 is a custom offer as well. From strategy to complex configurations, it covers all the bases. MAX2 is a fully-equipped and customizable marketing service. It’s ideal for enterprises with complex procedures and an extensive budget.
Features of the GetResponse MAX2 Plan
|Included, Everything in MAX plus|
|Dedicated IP address|
|Dedicated CEM and priority support|
|Webinars for 1000 attendees|
|Enterprise-grade API limits|
|Automation strategy consulting|
Get started here and contact GetResponse to get a quote for MAX or MAX2.
GetResponse Add-ons & Extras
GetResponse pricing has 4 add-ons. Webinars for Email Marketing, Team for Marketing Automation and Ecommerce Marketing, AI Recommendations, and Transactional Emails for MAX plans.
Webinars are a paid add-on for the Email Marketing package. You can hold webinars for $40/month (100 attendees) or $99/month (500 attendees). Go to Billing > My add-ons to enable it.
With the Team add-on you can add 5 more users to your Marketing Automation or Ecommerce Marketing plans. It costs $20/month for those first 5 users. Once you enable the add-on, you can add users for $5 each. Head to Billing > My add-ons to enable it.
The GetResponse AI engine shows customers dynamic product recommendations with the highest chance of a conversion. It matches the recommendations to your customers’ preferences, purchase history, and browsing behavior.
It works on GetResponse websites too. You can create dynamic recommendation sliders on your homepage, product, and category pages. These sliders can display:
- Rule-based recommendations
- Most viewed products in a category
- Bestsellers in a category
- Bestsellers in the store
- Most similar in a category
Sign up here and get a quote from the sales team to activate this add-on for a MAX plan.
Transactional Email Service
Send fully automated email notifications to customers. You’ll need to connect your CMS or eCommerce platform to GetResponse. Set up notifications based on data you have in other software.
Transactional Email Service is an add-on available in MAX plans. Its price will be included in your MAX plan quote.
Looking for something to sweeten the deal? Look no further.
We spoke with the GetResponse team and have awesome news. Sign up with our exclusive link here to get 10% off all GetResponse pricing plans. If you pay annually, you’ll get 30% off. And there’s a 40% discount on biennial payments.
GetResponse supports charities and NGOs. They give 50% off for nonprofits for all monthly plans forever. It’s a great deal if you want to drive awareness without a big budget.
Explaining GetResponse pricing plans: contacts, newsletters, landing pages, autoresponder, automation
Before choosing a GetResponse plan, it’s best to understand which factors influence pricing. It’s the only way to find the most suitable plan without going over your budget. Here’s a breakdown of what influences GetResponse pricing. Check out our full GetResponse review with all the features, pros, and cons.
Contacts are active subscribers on your lists. GetResponse doesn’t charge for unsubscribes, deleted email addresses, or bounces. If an email address is assigned to multiple lists, it counts as multiple contacts. Email Marketing, Marketing Automation, and Ecommerce Marketing have 7 contact tiers.
You’re charged based on the highest number of active subscribers during the billing month. When your contact number reaches the next tier during the month, you will be charged at the higher tier.
Contact number is the primary pricing factor that determines how much you pay.
|Number of Contacts||Email Marketing||Marketing Automation||Ecommerce Marketing|
Email Marketing, Marketing Automation and Ecommerce Marketing unlock different GetResponse features.
Email Marketing has basic automations like birthday, welcome, and thank you emails. You can use email templates, forms, and popups. Plus you get unlimited landing pages, basic segmentation, website builder, and live chat.
Marketing Automation includes the automation workflow builder, advanced segmentation, contact tagging, and funnels. You get webinars (100 attendees), 5 websites, and 3 users.
Ecommerce Marketing adds abandoned cart campaigns, product recommendations, ecommerce based segmentation, revenue reports, webinars (300 attendees), 5 websites, and 5 user seats.
With MAX plans, you get an Onboarding Manager, Customer Experience Engineer, phone, and Slack support. You have your dedicated IP address and access to multiple accounts and users. Transactional emails and SMS marketing automation also come with MAX plans.
Plans are the second most important factor in the cost of GetResponse.
GetResponse has powerful automations. You can automatically segment contacts based on their engagement. Then send them different messages based on that. Here are some of the conditions to segment contacts with automations:
- Link clicked
- Visited URL
- Message opened
- Landing page visited
- Score given
- Tag assigned
- Abandoned cart
Email Marketing only has welcome, thank-you, and birthday emails. You can’t build a workflow from scratch.
The Marketing Automation package includes all the features in Email Marketing and:
- Automations from scratch
- Drip campaigns
- Click & open follow-ups
- Contact tagging
- Contact scoring
- Visited URL automation
- Event-based automation
- Send push notification (limited)
- Split automation
- Dynamic segmentation
But Marketing Automation doesn’t grant access to purchase automation or abandoned cart triggers.
With Ecommerce Marketing, you add a few automations to what’s included in Marketing Automation:
- Abandoned cart triggers
- Unlimited push notifications
- Purchase automation
MAX2 is the only GetResponse plan with SMS marketing automation. You get 5000 free SMS, bulk sending, and personalization tools.
Autoresponders are messages sent automatically in a sequence or at intervals. Creating an autoresponder means setting up several messages to go out after another.
The free version doesn’t include any autoresponder function. Email Marketing has welcome emails and autoresponder series. It doesn’t include Ecommerce Tracking and Time Travel.
Ecommerce Tracking allows you to follow what contacts do on your website after clicking a link in an email. Time Travel automatically sends out messages according to the local time of your contacts.
Ecommerce Tracking is available on Ecommerce Marketing and MAX2. While Time Travel is only included in Marketing Automation and above.
With the free version you can create and publish 1 landing page. And the unique visits are limited to 1000. Once you reach 1000 unique visitors, your page won’t be available online.
Paid packages don’t limit unique visits and unlock A/B tests for landing pages. You can create as many landing pages as you want under any paid GetResponse plan.
GetResponse’s forever-free plan includes 2500 newsletters for 500 contacts. If you’re only occasionally sending newsletters to a small audience, the free package can sort it out. To send unlimited newsletters to larger audiences, you’ll have to upgrade to a paid plan.
Is GetResponse free?
GetResponse has a free forever plan to get your business online. Here’s what you get for free:
- Contacts: 500
- Monthly newsletters: 2500
- Website: 1 website with 5 GB bandwidth
- Landing Pages: 1 for 1000 unique visitors
- Forms and 1 popup
For the first 30 days of your free plan you can also try the premium features. GetResponse free trial limitations are:
- Webinars limited to 10 attendees (including the host and presenters)
- You can’t remove GetResponse branding from emails
- 1 landing page, unique page visitors capped at 1000
- No dynamic segment filtering while building workflows
- Chats can be added to 1 landing page
It’s ideal for businesses who’re just starting online. You can truly understand which features you need.
Here’s how a GetResponse free account compares to other email marketing tools:
|Free Email Software||Contact Limit||Monthly Email Limit|
Comparing GetResponse Pricing
Let’s find out how GetResponse paid plans compare to other email marketing tools.
GetResponse Pricing vs AWeber
AWeber has 3 paid plans
- Lite: from $14.99/month
- Plus: from $29.99/month
- Unlimited: from $899/month
|Number of contacts||GetResponse Email Marketing||AWeber Lite|
AWeber is cheaper than Getresponse, and its Lite plan allows you to create unlimited emails and sell products. It has basic automation, advanced message analytics and segmentation features.
GetResponse is better for the long term because it has more advanced automations in higher plans. GetResponse’s automations will help you boost sales and thus make up for their cost. Overall, GetResponse offers better value for money. Read our full AWeber review to see if it’s a good fit.
GetResponse Pricing vs Brevo
Brevo has 3 paid packages:
- Starter: from $25/month
- Business: from $65/month
- Enterprise: custom price
|Number of contacts||GetResponse Email Marketing||Brevo Starter|
Unlike GetResponse, Brevo doesn’t charge based on contact number. All paid Brevo plans have unlimited contacts. The tool’s pricing is based on the number of emails you send.
Brevo’s email-based flexible pricing is a better fit for those who have many contacts and send fewer campaigns. GetResponse will suit you better if you have fewer contacts but send many campaigns. And if you’re looking for more advanced automation. Check out our full Brevo review for a run-down on features, pros, and cons.
GetResponse Pricing vs HubSpot Marketing Hub
The HubSpot Marketing Hub has 3 paid packages:
- Starter Plan: from $50/month
- Professional Plan: from $890/month
- Enterprise Plan: from $3,600/month
|Number of contacts||GetResponse Email Marketing||HubSpot Marketing Hub Starter|
Here’s how GetResponse Email Marketing and Hubspot Marketing prices compare:
Hubspot’s Marketing Hub is an all-in-one marketing platform. It’s part of the complete Hubspot CRM platform. The Starter plan has email automation, forms, landing pages, live chat, and Facebook, Google, and Linkedin ads.
Marketing automation, SEO tools, lead scoring, AB testing, and social media management are locked behind the Professional Plan.
Overall, Hubspot Marketing Hub is the better option if you want to manage all inbound marketing activities from one platform. But it’s expensive for small and mid-sized businesses.
GetResponse has a limited CRM functionality compared to Hubspot. But it’s the price/performance winner. All GetResponse paid plans are much more affordable with similar functionality. Check out Hubspot alternatives for more similar tools.
GetResponse Pricing vs MailerLite
MailerLite is a simple and affordable email marketing software. It comes with 2 plans:
- Growing Business: from $10/month
- Advanced: from $21/month
|Number of contacts||GetResponse Email Marketing||MailerLite Growing Business|
MailerLite is visibly cheaper than GetResponse. And MailerLite’s basic plan comes with more advanced automations compared to GetResponse Email Marketing. Only Welcome, Thank You and Birthday emails are available in GetResponse’s basic plan.
Mailerlite’s Growing Business also lets you build automations from scratch. But you can’t activate multiple automation triggers. Websites and blogs are unlimited.
If you want to build automations, websites, and blogs for less cash, MailerLite is a better option. Check out our full MailerLite review to learn more about features, pros and cons. Or read more about MailerLite pricing here.
GetResponse has more advanced email automation features in the Marketing Automation plan. You get conversion funnels, live chat, paid ads, webinars, and 24/7 support.
GetResponse Pricing vs ActiveCampaign
ActiveCampaign is an advanced email marketing platform. offers 2 products for Marketing and Sales and a bundle. All have different packages:
- Marketing Lite: from $15/month
- Marketing Plus: from $70/month
- Marketing Professional: from $187/month
- Sales Plus: from $23/month
- Sales Professional: from $59/month
- Plus Bundle: from $116/month
- Professional Bundle: from $386/month
|Number of contacts||GetResponse Email Marketing||ActiveCampaign Lite|
ActiveCampaign is a popular marketing automation platform with advanced automation, CRM, and sales tools.
ActiveCampaign has 870+ integrations in all plans. But the starting plan only includes basic automations and core email marketing tools. It’s still more expensive than GetResponse Email Marketing.
GetResponse is the more cost-effective option with almost the same features. Small and mid-size businesses can afford GetResponse even when their lists grow. GetResponse’s Ecommerce Marketing comes at $163/month for 10K subscribers. ActiveCampaign’s Professional Bundle costs $719/month for comparison. Check our full ActiveCampaign review about features, pros, and cons.
GetResponse Pricing vs Mailchimp
Mailchimp is a very popular email marketing platform. It has 3 marketing plans:
- Essentials: from $11/month
- Standard: from $17/month
- Premium: from $299/month
|Number of contacts||GetResponse Email Marketing||Mailchimp Essentials|
Essentials is a very generous starting plan offering 3 users, 24/7 email & chat support, basic reporting, automated customer journeys, forms, and landing pages. A major limitation to Essentials is the monthly sending limit. It’s capped at 10x your plan’s contact limit.
With the Standard plan, you get everything in Essentials plus pre-built journeys, predictive segmentation, and dynamic content. You have 5-user access, and the monthly email send is capped at 12x your plan’s contact limit. For 10K subscribers, the Standard costs $115/month. And you’re only allowed to send 120K emails every month. While GetResponse doesn’t limit monthly sending. And its second-best plan costs $93 for 10K contacts.
Overall, GetResponse is the more affordable option with stronger features for small and large businesses. Because eventually, you’ll exceed the monthly sending limit. Compare more Mailchimp alternatives here.
So which GetResponse pricing plan should you pick?
Email Marketing is a great start for list building, newsletters, and basic automations. It’s a great choice for businesses getting started with email marketing. For multi-user access and webinars, you can purchase an add-on.
Marketing Automation is the ideal plan for SMBs looking for more advanced marketing automation. It’ll help you scale your business with automated workflows that react to your customers’ actions 24/7 using email, webinars, and live chats. Webinars for 100 attendees and multi-user access (3 users) are included.
Ecommerce Marketing features are designed to grow your customers-base and turn one-time buyers into loyal customers via channels like email, push notifications, webinars, and live chats. 5 members of your team can access your GetResponse account, and you can hold webinars for 300 attendees.
When choosing a plan, consider:
- The number of contacts in your lists
- If you need webinar and multi-user access
- If you want to use multiple triggers in workflow automations
- If ecommerce targeting and reporting tools are necessary
GetResponse Pricing FAQ
What is the price of GetResponse?
The Marketing Automation plan starts at $59/month. Ecommerce Marketing costs $119 for 1K subscribers. It has landing pages, forms, website builders, advanced automation, and analytics. The highest listed price for 100K contacts in Ecommerce Marketing is $699/month.
See full GetResponse pricing here
How long is GetResponse free trial?
How many emails can I send with GetResponse free?
1 website and 10 subpages also come for free. You can create 1 landing page, but unique visitors are limited to 1K. You also have 1 active popup you can display to 1K visitors.
Try GetResponse for free
What do you get with the free basic trial GetResponse account?
Webinars will be limited to 10 attendees, and you won’t be able to remove GetResponse branding from your emails. During the free trial, you can also create as many landing pages as you want. After 30 days, you can upgrade to a paid plan or your account will revert to the free plan.
What is GetResponse pricing?
- Email Marketing costs $19/month for unlimited newsletters, drag-and-drop email editor, AB testing, websites, unlimited landing pages, and basic automations.
- Marketing Automation costs $59/month for advanced email automation, behavioral segmentation, webinars push notifications, live chat, and 3 users.
- Ecommerce Marketing costs $119/month for ecommerce tracking, product recommendations, abandoned cart triggers, advanced promo codes, transactional emails, unlimited push notifications, and 5 users. See full GetResponse pricing here
How can I up/downgrade my GetResponse plan?
For downgrades, you need to reach out to the Support Team. You can contact them via live chat support or create a support ticket using the contact form.
How much does GetResponse cost per month?
The starting plan, Email Marketing comes at $19 per month for 1K contacts. It includes unlimited newsletters, drag-and-drop email editor, AB testing, websites, unlimited landing pages, and basic automations.
Marketing Automation costs $59/month with advanced email automation, behavioral segmentation, webinars, push notifications, live chat, and 3 users.
Ecommerce Marketing starts at $119/month for 1K contacts. It has ecommerce tracking, product recommendations, abandoned cart triggers, advanced promo codes, transactional emails, unlimited push notifications, and 5 users.
See full GetResponse pricing here
Can I create a landing page for free in GetResponse?
In a free GetResponse account, you can have 500 contacts and send them 2500 emails/month. It also has a website builder with 5GB bandwidth, SEO tools, forms, and landing pages.