10 Best Keap Alternatives in 2025 (Review & Comparison)

Mor Mester 2 December 2024

Ready to explore the best Keap alternatives? You’ve come to the right place. Keap (formerly Infusionsoft) is an email marketing and marketing automation platform. Its core is the customer relationship management (CRM) with sales and marketing automation for small and medium businesses.

Businesses look for Keap competitors for good reason. The pricing gets quite expensive, and business owners want to use marketing automation tools with email marketing and SMS features. Thryv Holdings acquired Keap in October 2024. This leaves many customers looking for alternatives:

Luckily, the market is filled with great CRM and marketing automation tools. Let’s review 11 of the best alternatives to Keap and see how they compare.

Keap Alternatives Overview 

Keap is a sales automation and marketing platform that organizes customer data and actions in one place so businesses can deliver personalized sales and customer service.

It has CRM, email marketing, lead scoring, visual automation builder, drag-and-drop email and landing page editor, pipelines, and e-commerce shopping cart integration.

Keap alternatives	Best (Keap Alternative) for	Free Plan/Trial	Starting Price	Score
ActiveCampaign	Marketing automation	Yes, 30 days	$15/mo
Pipedrive	Specialized sales CRM	Yes, 14 days	$14/mo
Engagebay	Sales and marketing teams	Yes	$12.74/mo
GetResponse	Email marketing automation	Yes	$13.30/mo
Brevo	Value for money	Yes	$12/mo
Mailerlite	Selling digital products	Yes	$9/mo
Hubspot	All-in-one CRM platform	Yes	$20/mo
Freshsales	Closing deals	Yes	$9/mo
monday.com	Project management & CRM	Yes	$24/mo
Zoho CRM	Lead Management	Yes, 15 days	$14/mo

What is wrong with Keap (Infusionsoft)?

Of course, you wouldn’t look for an alternative tool if it was perfect, so what are the biggest drawbacks of Keap? 

Expensive pricing plans

Although Keap is a good marketing automation platform, it comes at a high cost compared to its competitors.

Keap’s paid plan is costly. It starts at $299/month for only 1500 contacts and 2 users. That’s already more expensive than other tools with similar or better features.

Cheaper alternatives: Brevo, Pipedrive, Engagebay, MailerLite, Freshsales

Many integrations cost extra

Keap has 29 integrations and some cost extra in addition to your Keap subscription. Considering its already expensive plans this makes Keap even worse value. 

The implementation package Ignite costs $1500 for only 2 integrations. And even on the Scale package, you only get 5 integrations for $3500. There are many alternatives on this list with more integrations for free.

 Alternatives for integrations: GetResponse, ActiveCampaign

What to look for in Keap Alternatives?

Keap is a small business CRM and marketing automation platform. It has sales and marketing features to help small businesses save time and grow. So, what should you look for in a Keap alternative?

When evaluating alternative software to Keap, look for these features in your marketing automation and CRM:

• SMS marketing features
• Sales funnel builder 
• Landing pages and lead capture forms
• Marketing automation, autoresponders and helpdesks
• Lead management, nurturing, and scoring
• Email marketing tools

The 10 Best Keap Alternatives in 2025

I reviewed and compared 10 Keap alternatives, each with its own strengths.  Some are the best at email marketing and marketing automation. Others are better for sales automation, ecommerce marketing and customer relationship management (CRM)

1. ActiveCampaign: Best Keap alternative for marketing and sales automation

ActiveCampaign is well known as one of the best email marketing and automation platforms. 

Email marketing automation is its real strength. And the ActiveCampaign CRM compliments that. One of my favorite features of ActiveCampaign is the automation recipes. If you have never built a sales workflow, it has 900+ pre-made templates to get you started.

The automation templates are a great way to get started. But you can customize them however you like with ActiveCampaign’s automation editor. The interface is super easy, and the range of options is incredible.

ActiveCampaign vs. Keap

One distinct feature of ActiveCampaign compared to Keap is its sales pipelines. These pipelines form the ‘building blocks’ of the ActiveCampaign sales CRM.  They visualize your entire sales process. A deal is a sales opportunity. Pipelines let you track how every opportunity progresses.

You can automate your sales pipeline, deal management, task management, and lead scoring. Compared to Keap, ActiveCampaign has more advanced automation features for your sales pipeline.

ActiveCampaign’s entry-level plan starts at $15 per month, which is way cheaper than Keap’s starting price. This plan focuses on lead management and sales pipelines for small sales teams. You get sales automation, chat and email support, lead scoring, pipeline, account, deal management, task management, reporting, and email content generation. Click this link for a review of ActiveCampaign pricing plans.

Try ActiveCampaign today or read our full review

2. Pipedrive: Best specialized sales CRM

Pipedrive is a customer relationship management and sales software platform for businesses to track and manage their sales pipeline.

One of my favourite features on Pipedrive is that makes it a great Keap alternative is the visual sales pipeline. On this board, you know exactly how far along your leads are. Sales reps can collaborate with team members to move leads down the funnel and optimize your sales process. 

But for comprehensive functionality, this editor simplifies pipeline customization, helping sales teams to quickly adjust stages and actions based on evolving sales strategies. Pipedrive helps in lead nurturing and increasing engagement.

Pipedrive’s reports and insights are customizable and include details on your leads, sales activities, revenue, and deals.

Pipedrive vs. Keap

Pipedrive has better sales pipeline features for lead and deal management, compared to Keap. As for advanced sales automation, there is an AI sales assistant that suggests actions based on past performance.

Pipedrive’s Essential plan starts at $11.9 per month. This plan includes two-way email sync, funnel builder, multiple email accounts, customizable email templates and signatures, lead and deal management, customizable pipelines, products catalog, lead inbox, and deal routing. Pipedrive’s pricing plans are cheaper than Keap’s.

Try Pipedrive with a 14-day free trial period with full access to all features in the Essential plan.

Try Pipedrive today

3. Engagebay: Best Keap alternative for sales and marketing teams

EngageBay is a CRM software with marketing, sales, and customer support products. It offers all the tools to do business online at a great price.

You can choose to get all these features together or separately in what EngageBay calls ‘Bays’.

The Sales Bay lets you create and manage deals on sales pipelines. Use the sales automation feature to automate follow-ups, prospect tagging, and deal owners.

The Marketing Bay comes loaded with forms, landing pages, and email marketing tools. You can create and send broadcasts by choosing from 70+ templates. A/B test your emails, set up drip campaigns and automations.

Compared to Keap, Engagebay covers both sales and marketing funnel as an all-in-one platform should. It includes all the tools you need to get visitors to your site, convert them to customers, and provide support. The best part is that this comprehensive suite is very affordable. 

EngageBay has powerful contact management. You start with one database and can divide contacts with lists or under brands/companies.

Smart lists group your contacts on common data points. They help you stay organized and target customers better. There are 2 list types: 

• Smart lists: Smart lists refresh with new contacts that match the filter criteria and remove contacts that don’t. 
• Static lists: Static lists don’t update dynamically

Engagebay vs Keap

One of Engagebay’s key features is advanced reporting. With Engagebay, you can create deal reports and growth graphs.

EngageBay has personalized dashlets you can add to your CRM deal tracker dashboard. Like real-time views of revenue graphs, deal funnels, and pending deals. Keap lacks the sophisticated reporting tools that Engagebay offers. 

Engagebay is much cheaper than Keap. Engagebay pricing starts at $11.04 per month for 500 contacts. This plan includes multiple sales pipelines, calling, predictive lead scores, sales automation, and a tag manager. 

Engagebay has a packed free plan with 250 contacts, email marketing, autoresponders, sequences, lead grabbers, a help desk, and live chat. 

Try Engagebay today or read our full review

4. GetResponse: Best value for email marketing automation

GetResponse is an all-in-one online marketing platform with email marketing at its core.

It’s a full-featured email marketing and automation tool with all the nuts and bolts you’d expect. With the drag-and-drop email editor, creating marketing emails and newsletters is easy. You only need to drag content blocks on the canvas and edit them directly. Add special elements like images, videos, and products to your emails.

GetResponse recently released a new AI campaign generator. This feature helps you create emails, copy, landing pages, and images.

Another plus is that it comes with 120+ email templates, and you can save templates for future use, design in HTML, or build your design from scratch.

You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet or Google Analytics integration. 

GetResponse Vs Keap

GetResponse offers an automated conversion funnel tool and a webinar tool. You can build sales funnels and landing pages, automate emails, sell products, recover abandoned orders, and convert your customers. 

GetResponse’s entry-level sales pricing starts at $16.15 per month, which is way cheaper than Keap’s starting price. You get an AI campaign generator, website and landing pages, signup forms, and popups to track leads and sales data. More on GetResponse pricing here.

Try GetResponse today or read our full review

5. Brevo: Best value for money

Brevo is a marketing platform with marketing automation, email marketing, transactional emails, SMS marketing, and customer relationship management.

It’s one of the cheapest Keap alternatives, with advanced features like unlimited contacts, push notifications, email tracking, and marketing automation. Brevo provides an efficient platform for small business owners to run successful campaigns and manage sales processes. Brevo’s CRM has sales pipeline management with tracking.

Brevo vs. Keap

Compared to Keap, Brevo has great functionality for monitoring, tracking, and measuring your marketing and sales performance. A valuable feature like the A/B testing tool, alongside email heat maps, helps you see how your contacts interact with your emails.

Brevo allows you to run SMS campaigns easily, unlike Keap. All you need is SMS credits to  send targeted text messages to your audience. You can segment your contacts by location, preferences, and purchase history.

Brevo has a free plan with 300 emails/day, a customizable email template, a drag & drop editor, transactional emails, SMS & WhatsApp campaigns.

Brevo starts at $12 per month or $25 per month without the Brevo brand logo. You get 20k emails/month, no daily sending limit, contact management, basic reporting, and email support. Brevo is a much cheaper alternative to Keap with similar features.

Try Brevo today or read our full review

6. Mailerlite: Best Keap alternative for selling digital products

MailerLite is an easy-to-use email marketing automation software designed for small businesses. Build web pages, send campaigns, set up payments, and promote your digital products.

MailerLite makes it easy to create and send email campaigns and newsletters to your subscribers.

You can start with a simple automatic welcome email flow to greet new subscribers. Or, build a multi-step onboarding process for new customers.

With MailerLite, you can also build landing pages, forms, popups and (mini) sites. They’ll even host it for you.

To quickly start your email campaigns, you can choose from over 60 free email newsletter templates. There is a lot of variety, and templates have modern and mobile responsive designs. It’s easy to quickly build a beautiful email.

Mailerlite vs Keap

A standout feature of MailerLite’s drag-and-drop email editor is the AI writing assistant. Write headlines, product descriptions, and even full newsletters. Keap has more integrations (400+) and more landing page templates than MailerLite. But the drag-and-drop editor is much easier to use. And Mailerlite has much better landing page template designs.

MailerLite’s Growing Business plan starts at $10 per month. It includes unlimited monthly emails, 3 users, 24/7 email support, digital products, 50+ templates, checkout pages, dynamic emails, auto resend campaigns, unlimited websites, and blogs. Mailerlite’s way cheaper compared to Keap, it is a better option for small business email marketing with good automation.

MailerLite has a packed forever free plan with 12,000 monthly emails, one user, 24/7 email and chat support for 30 days, a drag-and-drop editor, pop-up editor, email automation builder, 10 landing pages, comparative reporting, sign-up forms, and pop-ups. 

Try MailerLite today or read our full review

7. Hubspot: Best all-in-one CRM

Hubspot is one of the most well-known inbound marketing tools available. With its Marketing Hub, Sales Hub, Service Hub, and free CRM, HubSpot gives companies the tools for growth and inbound marketing and sales.

It is an all-rounder in the area of customer relationship management. Marketing, sales, service, content management, and operations teams work in the same software with the right data.

Hubspot’s marketing automation software helps you drive revenue and save time and resources.

Another standout feature is Hubspot’s prospect tracking. It paints a detailed picture of each lead’s journey, revealing their interactions, interests, and progress through every stage.

Hubspot vs Keap compared

You can’t get a CMS on Keap. Hubspot’s CMS helps you grow your business by having your website in the growth machine. This feature proves to be a weapon in your stack of business tools. But Keap is cheaper compared to Hubspot, which is not surprising because Hubspot has more tools.

Hubspot’s starting price for basic marketing, sales, customer service, content, and operations tools is $15/month/user. The Professional Customer Platform is the closest plan to Keap. That starts at $1170/month. Not many small business owners could justify that high price. Hubspot’s a pricey Keap alternative.

Try Hubspot today or read our full review

8. FreshSales: Best Keap alternative for closing deals

Freshsales is a sales CRM software that helps your sales teams build pipelines and close deals effortlessly.

It operates as a sales cloud-based CRM and is part of the broader Freshworks suite of tools. The software offers immediate access to your previous activities, call notes, past conversations, and overall scores.

Freshsales offers a variety of features to enhance sales processes. You can capture leads from multiple sources, like a form on your website, email marketing campaigns, and social. It has an AI-powered contact scoring called Freddy that helps you prioritize and personalize your leads’ engagement by providing a deeper understanding of customer behavior on your website or app. All paid Freshsales plans include these Al tools

Freshsales vs Keap

Freshsales has a basic built-in VoIP phone service with virtual phone numbers available in more than 90 countries compared to Keap which has availability in the U.S. and Canada only. FreshSales generates reports on various sales metrics, such as lead conversion rates, sales cycle times, and customer lifetime value.

FreshSales offers more affordable features and pricing plans at $15 per month, compared to Keap’s starting price of $199 per month. 

Try FreshSales today

9. Monday.com: Best Keap alternative for Project Management with CRM

Monday.com is a versatile project management platform to improve team collaboration and efficiency. It helps users manage tasks effectively, organize and automate workflows, and improve document management in a centralized and user-friendly environment. 

Monday.com is the best Keap alternative for project management. It consists of basic features that allow customers to create software applications and work management tools. Key building blocks include items, columns, views, widgets, integrations, and automation.

Monday.com vs Keap

Monday.com offers daily live webinars, a knowledge base, 24/7 customer support and a conversation panel for each task. These features allow team collaboration and help your team get the most out of this project management tool. 

Monday.com pricing starts at $8/user/month with minimum 3 users. Its free plan gives you a basic contact management board for 1000 contacts.

Try Monday.com

10. Zoho CRM: Best Keap alternative for lead management

Zoho CRM is an online sales CRM software that helps build excellent customer relationships. It offers lead management features to improve lead capture and conversion. With deal tracking, you don’t miss any sales opportunities.

Sales teams can collaborate easily by sharing timely data and leaving helpful notes to keep team members updated.

Teams from various locations can connect their CRM and conduct sales presentations. Zoho CRM conferencing integrations include BlueJeans, GoTo Meeting, Join.me, TeamViewer, Zoom Meeting, and Cisco Webex.

Zoho vs Keap

Zoho CRM has more advanced analytics tools that offer meaningful insights so you can make informed decisions. You can create custom reports and dashboards to measure operations and stay on top of your business performance. With Zoho’s in-house AI assistant, Zia, you get predictions and the next steps for each lead.

Zoho’s Standard plan costs $14 per user per month. Features like Zia AI and custom journey mapping aren’t unlocked until the Enterprise plan. That costs $40 per user per month. There’s a free plan with basic CRM tools with 3 users.

Try Zoho CRM today

Keap Alternatives: Which is the best?

We have covered the best Keap alternatives. ActiveCampaign stands out if you’re looking for advanced marketing automation. Brevo and Mailerlite are the best for sending newsletters and light automation. Engagebay and GetResponse are cheaper options with tools for marketing, sales, and service teams.

Frequently Asked Questions (FAQ)

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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