The 9 Best Mailchimp Alternatives in 2023
Looking for MailChimp alternatives? Well, you’ve come to the right place.
Mailchimp is a very popular email marketing service and used to be the industry favorite. But the Chimp isn’t always the Champ. With 💸 recent Mailchimp price increase 💸 and features lagging, many users are looking at other tools instead of Mailchimp.
In this review, I’ll share the best Mailchimp alternatives and review them one by one. We even have some discounts and extras for you to sweeten your picks.
I personally tested and reviewed the systems below.
Here are the 9 best Mailchimp alternatives for 2023
- Moosend best for newsletters and simple automation
- Mailerlite best user-friendly email tool with clean interface
- Brevo affordable email marketing, automation, and CRM
- AWeber best for small business customer support
- Omnisend best email marketing automation for eCommerce
- MailUp email and SMS combo with unlimited emails on all plans
- GetResponse all-in-one email marketing for B2B and eCommerce
- Constant Contact email marketing for SMBs
- ActiveCampaign best for advanced email marketing automation
1. Moosend
Moosend is an Email Marketing platform for newsletters and simple automation, with a very nice email designer.
⍟ Extra’s? Yes! 10% extra discount + swag
Short Review | Visit Website
2. MailerLite
MailerLite is a very simple and user-friendly email tool. A clean interface, simple personalization, especially attractive for small businesses.
Short Review | Visit Website
3. Brevo
Brevo is an email marketing and CRM platform. Founded as Sendinblue in 2012, it has grown to over 500,000 active users.
⍟ Extra’s? 10% discount yearly
Short Review | Visit Website
4. AWeber
AWeber is tailor made for sending small business newsletters. It’s cheaper than MailChimp and easier to use. On the flipside, MailChimp packs more advanced features, especially around automation.
Short Review | Visit Website
5. Omnisend
Omnisend is email marketing and automation software for e-Commerce and eShops.
⍟ Extra’s? 20% discount 6 months
Short Review | Visit Website
6. MailUp
MailUp is an email marketing service with easy-to-use drag-and-drop editors for emails and landing pages, SMS, and automation. It has unlimited emails and contacts in all plans.
Short Review | Visit Website
7. GetResponse
GetResponse is a popular all-in-one email marketing platform with list management, marketing automation and full newsletter functions.
⍟ Extra’s? Yes! 10% extra discount
Short Review | Visit Website
8. Constant Contact
Constant Contact is an email service provider for SMB. They are comparable with MailChimp, but relatively pricey.
Short Review | Visit Website
9. ActiveCampaign
ActiveCampaign is an advanced email marketing automation platform that will handle your email marketing and build marketing funnels.
Short Review | Visit Website
Moosend as a MailChimp alternative
Moosend is email marketing software for newsletters and email automations, very much like Mailchimp. It is used by startups to SMB businesses.
The Moosend user interface is simple to navigate, it is quick for even beginners to learn. Making email marketing campaigns is super straightforward. The drag-and-drop email editor lets you put together emails and campaigns from scratch and there are plenty of free newsletter templates included.
Moosend has email automation included in all versions and the free trial account. So you can start making welcome emails, abandoned cart reminders, etc, etc. There is even a library of pre-made automation workflows to get you started.
We really like that Moosend provides all of its functionality across all of its plans, compared to some of its competitors who charge additional for some of their more advanced features.
MailChimp vs Moosend
You could say Moosend is a real one-to-one MailChimp alternative, only much cheaper and a bit easier to use. With all the brands switching there is even a MailChimp synchronization to let you automatically import all the contacts when you switch from MailChimp to Moosend. It also offers live chat customer support which is helpful in case you need immediate help.
What about Moosend features?
Moosend’s features are up-to-date and easy to use, without any complex interface.
What you’ll like about Moosend:
- Responsive email template builder and it also offers pre-made responsive email templates
- Make landing pages with the included landing page templates and builder
- Integrations with your favorite apps
- Triggered emails / and email automation in all plans
- Mailchimp synchronization for easy switching
- Great value for Money
What is fancy about Moosend:
- Auto-save your email while editing – function
- Repeatable email campaigns / RSS based emails
- Subject line recommender based on AI, ohlala
What does Moosend cost?
Moosend is a cheaper MailChimp alternative. And that already starts with their free trial. There is no logo shown in any Moosend plan. And yes, you only pay for active subscribers and can have as many lists as you want.
Paid plans kick in at $9. (or $7 with our exclusive discount) Next to the monthly pricing, there is also a pay-as-you-go option that you pay only when you send, without any extra fees.
Moosend has generously offered an extra 10% discount for EVS readers. That is on top of the 20% discount when paying per year. Senders with 100.000 or more contacts, also get some extra swag! (Coffee mug or T-Shirt). Register through here.
Capterra Score: 4.9 out of 5
G2 Crowd Score: 4.9 out of 5
Try Moosend for free > (Extra’s included)
Mailerlite as a Mailchimp alternative
MailerLite was founded in 2010 and it is a popular alternative to Mailchimp for simple email marketing. More than 700.000 businesses use MailerLite to send over 1 billion emails each month.
What about Mailerlite features?
MailerLite has enough features for small business email marketing needs. Planning to send newsletters or promotional email blasts? Mailerlite is all you need.
What you’ll like about Mailerlite:
- Email template gallery with over 50 email templates to get started quickly.
- Full drag and drop email builder
- Advanced pop-ups to get more subscribers
- Landing pages, surveys and sign up forms
- Get A/B split testing up to 5 versions in the testing wizard
- Deliver by time zone
- Auto resend, to entice non-openers to give your mails a second chance.
MailChimp vs Mailerlite
MailerLite has a bit more features compared to MailChimp. With full email marketing tools, subscription pop-ups and forms and advanced scheduling and re-send function. Mailerlite simple to start with. It has a free forever plan and free trial.
What does MailerLite cost?
If you pitch Mailchimp vs MailerLite on pricing, MailerLite comes out glorious as the cheapest email marketing software of the two. What does MailerLite cost? The free email plan is for up to 1000 subscribers. For bulk email, Mailerlite is also still very cheap compared to Mailchimp. Paying annually gives you an extra 15% discount. That makes sending to 5.000 subscribers come to $29 per month. So Mailerlite is a cheaper Mailchimp competitor.
Capterra Score: 4.7 out of 5
G2 Crowd Score: 4.6 out of 5
MailerLite offers a 15% discount when paying per year! Have a look and get started here.
Brevo as a MailChimp alternative
Brevo has been around since 2012 as Sendinblue, starting out as a simple email blast software you could compare with MailChimp. It is now a full email marketing service provider and CRM platform. Brevo has a drag-and-drop email designer, statistics, email automation, free templates and landing page builder as well.
Added to that the whole system got redesigned and revamped this year, making it fresh and easy to use for 2023. The drag-and-drop email editor is very intuitive. You can start making emails from scratch or use one of the categories of templates to start.
Brevo has email automation functionality – with an automation canvas. They have premade the most popular automation for you.
MailChimp vs Brevo
Brevo is another real MailChimp alternative, if you would be considering MailChimp, you should have a look at Brevo. It is much cheaper and has way more functionality. Brevo has phone customer support in the premium version, which is also free for the first month.
What about Brevo features?
Brevo has way more features compared to MailChimp. With full email marketing tools, marketing automation, SMS marketing, and business CRM in there for free. Brevo is easy to set up and take for a trial spin.
What you’ll like about Brevo:
- Free newsletter templates and a responsive email template builder
- Create landing pages in an included landing page maker
- Email automation and most popular automation workflows are pre-made
- Integrate with your other tools through API
- Business CRM included for free
- Amazing value for Money
What does Brevo cost?
Brevo is a cheaper email marketing software than MailChimp. The costs of Brevo are based on the number of emails you send. The free email plan in Brevo is good enough to look inside the software and has a daily limit of 300 emails.
But if you want to send out “mass email blasts”, Brevo is also very cheap. Starting at $25 for 20K emails per month. Only needing to pay for active sends, makes Brevo an even cheaper Mailchimp competitor.
Brevo has the Free email marketing plan, but you get a 10% additional discount if you pay yearly. Start your free trial here
Capterra Score: 4.3 out of 5
G2 Crowd Score: 4.3 out of 5
Try Brevo for free > (Extra’s included)
AWeber vs MailChimp
AWeber was around very early in email marketing software. Founded in 1998, it actually predates MailChimp by three years. Still, that means the pair have been going head to head for 20 years solid.
AWeber lays claim to inventing the email autoresponder. But MailChimp has since outpaced its old rival on automations. Overall, AWeber builds its model on keeping things simple. Its strengths are that it is easy to use and does the basics well, with one or two clever extra touches. These include the Smart Designer and the clever Canva integration. AWeber keeps a strong foothold in small business email marketing with this approach.
What about AWeber features?
Looking to send newsletters and promotional emails to thousands of subscribers? That’s the core of what both AWeber and MailChimp offer. But if this is your priority above all else, AWeber is the better option.
AWeber includes more than 600 fully customizable email templates. Or you can create your own with the cool Smart Designer using just your website’s URL. The drag and drop editor is easy to use. There is a huge library of stock images to bring your emails to life. Even better, you can create your own pro-quality graphics in minutes using free design software Canva.
MailChimp lets you build unlimited landing pages and signup forms on all its plan, unlike AWeber where you can only build unlimited landing pages on its Plus and Unlimited plan. It supports direct selling through landing pages. Its transaction fees are lower than MailChimp’s ecommerce options. AWeber also offers free migrations if you subscribe to the Plus or Unlimited plan. It has an excellent support service with 24/7 live chat on all plans.
Where MailChimp stands out, though, is on more advanced features like automation. Its condition-based marketing automation tools are much more sophisticated than AWeber’s simple autoresponders and scheduled campaigns.
What does AWeber cost?
AWeber pricing starts at $14.99 a month ($12.50/month if you pay annually) for unlimited emails and 500 contacts. While MailChimp’s Standard Plan starts at $17 a month for 500 contacts.
Like MailChimp, AWeber’s Free tier is a ‘free forever’ plan that you can use as long as you like.
Capterra Score: 4.4 out of 5
G2 Crowd Score: 4.2 out of 5
Omnisend vs MailChimp
Omnisend is a Mailchimp competitor built with eCommerce in mind. The email service offers lots of workflows for online stores like browse abandonment, cart recovery, order confirmations and more. Making it especially interesting for users of Shopify, BigCommerce, WooCommerce, Magento, etc.
You can segment and personalize your message down to the last detail based on customer profiles, campaign clicks, and eshop behavior. For instance sending a follow up on coupons, last site visit etc.
What we like about Omnisend:
- Great eCommerce email marketing software for merchants.
- Very cool gamified features such as scratch cards, coupon codes and spin the wheel opt-in generation.
- Automated product recommendations
- Product picker and templates making email creation very simple.
- All channels in one workflow including SMS, Social, Push, Ads Retargeting, and Email.
Special highlight:
The Omnisend product picker is amazing for quickly putting together your product based newsletter. You select products from your online store in the content editor, and Omnisend will directly show all the images, details, and prices in your emails. Automated product recommendations push up your email conversion rates.
Omnisend pricing
Omnisend is a very affordable Mailchimp alternative. Omnisend is a fraction of the price, offering a free plan up to 500 emails. The paid plan starts at $16. There is a free service to help you switch from MailChimp.
Omnisend has given us the generous exclusive 20% discount for the first 6 months. Use omnisend discount code “INFLUENCES206”. Have a look and get started here.
Capterra Score: 4.8 out of 5
G2 Crowd Score: 4.6 out of 5
MailUp vs MailChimp
MailUp is an email marketing platform created in 2003. It serves over 10,000 customers, including well-known brands like Xiaomi and Walmart. With email, SMS, and automation, it’s a solid choice for marketers to create multichannel campaigns.
MailUp uses the Beefree editor for emails and landing pages. It’s one of the best drag-and-drop editors available today. And having the same editor for landing pages and emails is really convenient. You also get up to 200 templates to speed up making that first email.
The free trial of MailUp gives you access to the Plus plan with 1000 emails to test out the software before committing.
MailUp vs Mailchimp
Both MailUp and Mailchimp have email and SMS. In Mailchimp, you can only send SMS for appointments or order confirmations. With MailUp you don’t have any limitations about the kinds of SMS you can send. The email and landing page editors in MailUp are easier to use. Mailchimp has better CRM and automation tools, social media ads, and more integrations. MailUp has unlimited contacts, and email sends in all plans. The sending speed is 2K emails/hour, which can be increased by upgrading.
Go for MailUp for better drag-and-drop editors and multichannel campaigns. If you’d like better automation, social ads, try Mailchimp.
What about MailUp features?
MailUp has intuitive drag-and-drop editors for creating professional-looking emails and pages, analytics, flexible contact filtering, automated campaigns, web forms, and integrations with eCommerce platforms and CRM. The navigation takes a while to get used to, but after that, you’ll feel right at home.
What’s great about MailUp:
- MailUp integrated the Beefree editor, one of the best drag-and-drop editors.
- A/B test up to 5 variants of an email.
- Combine both SMS and email channels for automation workflows.
- MailUp’s pricing is affordable. Unlimited emails and contacts starting at 2K emails/hour sending speed.
Some extra nice-to-haves offered by MailUp:
- Email creation from scratch, templates, HTML, ZIP files, or RSS
- Phone support
- Consulting and training services for design, automation, deliverability and more
What does MailUp cost?
MailUp is a low-cost MailChimp alternative. You get unlimited contacts and email sends in all plans. The higher plans have more email templates, inbox previews, and automation triggers. And if you’d like to send over 2K emails/hour, that’ll cost 10-40% extra. Mailchimp’s price increases as your contact list grow. So if you are a high-volume sender, you’ll find MailUp to be much cheaper.
MailUp plans start at €43/month (billed yearly), and the comparable Mailchimp plan with 5000 contacts costs €65.85/month. And in Mailchimp, you can only send 50K emails per month for this price.
G2 Crowd Score: 3.7/5
Capterra Score: 4.4/5
GetResponse vs MailChimp
GetResponse was founded in 1997 and has over 350,000 email marketing customers. They have been busy adding new features over the last couple of years, like automated funnels. It is the only email tool on the list that has a webinar tool included.
What about GetResponse features?
GetResponse has some additional features compared to MailChimp. With email marketing sends, webinars and funnel software included. There is a CRM in the pro plan. The editor feels a bit outdated though compared to MailChimp. The tool is simple to start with and has a free plan with unlimited emails.
What you’ll like about GetResponse:
- Start sending your newsletter today, set-up is easy
- Email marketing tool with the basics in place: editing and reporting.
- Full email marketing automation and drag and drop canvas for triggered emails
- Webinar function included
- Free Access to iStock image gallery
What does GetResponse cost?
In GetResponse versus MailChimp, the Chimp will run you $115 for 10K contacts in the standard plan, while GetResponse will cost only $65 (or $55 based on yearly pricing). So the pricing is lower than Mailchimp. The additional good news is that GetResponse only charges on active subscribers, while MailChimp needs you to pay for every contact in your database.
Capterra Score: 4.1 out of 5
G2 Crowd Score: 4 out of 5
GetResponse has generously offered an extra 10% discount for EVS readers. That is on top of the normal discount when paying per year and first month is totally free. Register through here.
Constant Contact vs MailChimp
Constant Contact has been around for decades. Founded in 1995 and is still being used by many small businesses, reportedly over 650.000 companies use it. But interest is going down as the price of this MailChimp alternative is higher than the competition with little extra features to show.
What about Constant Contact features?
Compared to MailChimp, Contact Contact has a very little extra to offer. The Constant Contact editor is easy and quick to work with but a bit shy on the features and styling options.
There are newsletters, autoresponders, and simple automation, and A/B testing functions and pop-ups.
The personalization options are limited, you can add a simple #firstname or contact details inside an email, but no dynamic content blocks or if/then logic.
What does Constant Contact cost?
If you pitch Mailchimp vs Constant Contact on pricing, the MailChimp Standard plan is cheaper. Constant Contact costs $45 for 2.500 contacts. Relatively expensive compared to the others on this list like MailerLite or Moosend. They offer a 60-day free trial and you get up to 15% discount if you pay for the full year.
Capterra Score: 4.3 out of 5
G2 Crowd Score: 3.9 out of 5
ActiveCampaign vs MailChimp
ActiveCampaign is software with a focus on Marketing automation, triggered emails and marketing funnels. As a Mailchimp alternative, you would go with ActiveCampaign if Marketing Automation is your thing. But typically automation systems like HubSpot, Pardot or Marketo can get very, very expensive.
ActiveCampaign pricing makes it a great solution for small businesses, or email senders that like to put more smarts into their email marketing and funnels.
What about ActiveCampaign features?
ActiveCampaign is way more sophisticated and better than MailChimp. With full email marketing, email marketing automation. There is even built-in on-site messaging and SMS. ActiveCampaign is relatively easy to start with and take for a trial spin.
Segmentation, tagging, and conditional content make that email targeting can be everything you want. The email editor is drag and drop, yet a bit less great in comparison – there are some pre-made templates available.
What you’ll like about ActiveCampaign:
- Dynamic content, tagging and segmentation make for more effective email!
- Website tracking, so you can trigger mails based on site visits
- Very helpful community of funnel building and automation enthusiasts
- The platform gets frequent updates and new features.
- Email automation canvas that is drag and drop and easy to use
- First 2 weeks free and prices start at $29/mo for email marketing
What you should know before using ActiveCampaign:
* ActiveCampaign gives weekly “getting started webinars”, one-on-one design help and concierge onboarding (if you choose).
* If you are planning to only send mass emails or newsletters, try one of the other email systems in this list like Moosend or MailerLite.
What does ActiveCampaign cost?
If you pitch Mailchimp vs ActiveCampaign on pricing, that is apples versus oranges. But the ActiveCampaign Marketing Lite plan comes closest to MailChimp features and if you use our discount is actually cheaper than MailChimp! For 2500 contacts, ActiveCampaign Lite costs $61/month, and Mailchimp Standard with less advanced features and limited sending is $60/month.
Capterra Score: 4.4 out of 5
G2 Crowd Score: 4.6 out of 5
ActiveCampaign has offered a discount of 25% if you pay yearly. Register through here. You can also be delighted that there is a free migration service to smoothly go from say MailChimp to ActiveCampaign.
The best free MailChimp alternatives
MailChimp was once best known for its freemium plan. You might be wondering, what are the best free alternatives for MailChimp? You know, those that aren’t just cheaper, but also have that free plan.
Free MailChimp alternatives:
- GetResponse – free MailChimp alternative for up to 500 subscribers – visit website
- MailerLite – has a free plan for up to 1.000 subscribers. visit website
- AWeber – free Mailchimp alternative with 500 subscribers and 3000 emails/month. visit website
- Omnisend – Free Mailchimp competitor for eCommerce send up to 500 emails per month for free. visit website
- Brevo – Free MailChimp competition upto unlimited subscribers and 300 mails a day. – visit website
Here you can see a full list of free and cheap Mailchimp alternatives.
Now, what is the Best Mailchimp Alternative for you?
MailChimp is a popular email marketing service for a reason, but as we have seen there are similar tools and companies like MailChimp that are better for different use cases. Mailchimp may not have the automation functionality that you want, and the price difference is pretty big! If you are looking for the best email software that will help your business grow at a lower cost, you’d want to compare MailChimp to other email tools that might suit your needs better.
Luckily, there are excellent MailChimp Alternatives. The 9 vendors here can serve as a good shortlist for your email marketing software selection.
Recommended Reading on emailvendorselection.com:
To further deepen research in email marketing software, check out our review of ActiveCampaign, review of Brevo, MailerLite, AWeber, MailUp, and Moosend.
FAQs about Mailchimp Alternatives
What are the best MailChimp alternatives?
Moosend is the best alternative to MailChimp for newsletters and simple automation. MailerLite is a very simple and user-friendly email marketing tool with a clean interface. Omnisend is the best email marketing automation tool for ecommerce. GetResponse is a great all-in-one email marketing platform with advanced automation, great for B2B and ecommerce.
What are the free alternatives to Mailchimp?
- GetResponse: free MailChimp alternative with 500 subscribers for B2B and ecommerce.
- MailerLite: free plan for 1000 subscribers with easy-to-use newsletter and automation tools.
- AWeber: free Mailchimp alternative with 500 subscribers, 3000 emails/month, and 600+ email templates.
- Omnisend: Free Mailchimp competitor for eCommerce with 500 emails per month for free
- Brevo: Free MailChimp alternative with 300 emails a day. You get paid features for free in the first month.
What are cheaper alternatives to Mailchimp?
For newsletters and simple automation, go for Moosend. If you’re looking for the most user-friendly alternative, try MailerLite. For the most templates, check AWeber. And for an email and SMS combo, go for MailUp.
What features are important in a Mailchimp alternative?
Moosend, MailerLite, Brevo, and AWeber are all great Mailchimp alternatives for newsletters and simple automation. For more advanced automation, check out GetResponse or ActiveCampaign.
Does Google have an alternative to Mailchimp?
You can send HTML emails from Gmail to a small email list. Make sure you have the right Gmail SMTP server settings. And if you’re list is over 100 subscribers, it’s better to use dedicated email marketing software. Moosend, MailerLite, Brevo, and GetResponse are worth checking out.
Is Mailchimp free?
There are Mailchimp alternatives with better free plans:
- GetResponse: free MailChimp alternative with 500 subscribers for B2B and ecommerce.
- MailerLite: free plan for 1000 subscribers with easy-to-use newsletter and automation tools.
- AWeber: free Mailchimp alternative with 500 subscribers, 3000 emails/month, and 600+ email templates.
- Omnisend: Free Mailchimp competitor for eCommerce with 500 emails per month for free
- Brevo: Free MailChimp alternative with 300 emails a day. You get paid features for free in the first month.
What are the limitations of Mailchimp free?
If you’re looking for a Mailchimp alternative with fewer limitations in the free plan, check out Mailerlite, GetResponse, Brevo, and Omnisend.
Why is MailChimp so popular?
In the past years, Mailchimp started to limit the free plan and increased prices a lot. This left many email marketers searching for alternatives. The best Mailchimp alternatives are Moosend, MailerLite, Brevo, Omnisend, and GetResponse.
