The Best Mailchimp Alternatives 2020

best mailchimp alternatives review

Last updated: Jan 2020

Looking for MailChimp alternatives? Well, you’ve come to the right place.

MailChimp is easily one of the most popular email marketing software out there. In fact, businesses in more than 175 different countries send more than 6 billion emails every week using MailChimp.

But despite the popularity, the Chimp isn’t the Champ for everyone. And if you are looking for the best email software that will help your business grow AND at lower cost, you’d want to compare MailChimp to other email tools that might suit your needs better.

In this review, we’ll share the most popular MailChimp alternatives and review them one by one. We even have some discounts and extras for you to sweeten your picks.

I personally tested and reviewed these 7 well-known systems below.

Top 7 Mailchimp alternatives

  1. Moosend
  2. SendinBlue
  3. Mailerlite
  4. GetResponse
  5. AWeber
  6. Constant Contact
  7. ActiveCampaign

1. Moosend

Moosend is a Email Marketing platform for newsletters and simple automations, with a very nice email designer.
⍟ Extra’s? Yes! 10% extra discount + swag
Short Review | Visit Website

2. SendinBlue

SendinBlue is email blast software, founded in 2010, now has over 50.000 companies using the system.
⍟ Extra’s? Yes! 99% off first month & 20% discount yearly
Short Review | Visit Website

3. MailerLite

MailerLite is a very simple and user-friendly email tool. A clean interface, simple personalization, especially attractive for small businesses.
Short Review | Visit Website

4. GetResponse

GetResponse is a popular all-in-one email marketing platform with list management, marketing automation and full newsletter functions.
⍟ Extra’s? Yes! 10% extra discount
Short Review | Visit Website

5. Aweber

Aweber is a an email tool for small business newsletters. Simple, but less features than MailChimp.
Short Review | Visit Website

6. Constant Contact

Constant Contact is an email service provider for SMB. They are comparable with MailChimp, but relatively pricey.
Short Review | Visit Website

Constant Contact email marketing software mailchimp alternatives

7. ActiveCampaign

ActiveCampaign is advanced email automation software that will handle your email marketing and build marketing funnels.
Short Review | Visit Website

Moosend as a MailChimp alternative

mailchimp alternatives moosend email marketing
Founded in 2011, Moosend is email marketing software for newsletters and email automations, very much like Mailchimp. It is used by startups to SMB businesses.

The Moosend user interface is simple to navigate, it is quick for even beginners to learn. Making email marketing campaigns is super straightforward. The drag-and-drop email editor lets you put together emails and campaigns from scratch and there are plenty of free newsletter templates included.

Moosend has email automation included in all versions and the free trial account. So you can start making welcome emails, abandoned cart reminders, etc, etc. There is even a library of pre-made automations to get you started.

We really like that Moosend provides all of its functionality across all of its plans, compared to some of its competitors who charge additional for some of their more advanced features.

MailChimp vs Moosend

You could say Moosend is a real one-to-one MailChimp alternative, only much cheaper and a bit easier to use. And Moosend themselves agree. With all the brands switching there is even a MailChimp synchronization to let you automatically import all the contacts when you switch from MailChimp to Moosend.

What about Moosend features?

Moosend’s features are up-to-date and easy to use, without any complex interface.

What you’ll like about Moosend:

  • Free newsletter templates and a very responsive email editor
  • Make landing pages with the included landing page creator
  • Integrations for you favorite apps
  • Triggered emails / and email automations in all plans
  • Mailchimp synchronisation for easy switching
  • Great value for Money

What is fancy about Moosend:

  • Auto-save your email while editing – function
  • Repeatable campaigns / RSS based emails
  • Subject line recommender based on AI, ohlala

What does Moosend cost?

Moosend is a cheaper MailChimp alternative. And that already starts with their free-forever plan. Up to 1.000 subscribers is free. There is no logo shown in their free moosend plan. And yes, you only pay for active subscribers and can have as many lists as you want.

Paid plans kick in at 2.000 subscribers or more and at $10. (or $7 with our exclusive discount) Next to the monthly pricing, there is also a pay-as-you-go option that you to pay only when you send, without any extra fees.

Moosend has generously offered an extra 10% discount for EVS readers. That is on top of the 20% discount when paying per year. Senders with 100.000 or more contacts, also get some extra swag! (Coffee mug or T-Shirt). Register through here.

Capterra Score: 4.9 out of 5
G2 Crowd Score: 4.9 out of 5

Try Moosend for free > (Extra’s included)

SendinBlue as a MailChimp alternative

best MailChimp alternatives-sendinblue review email marketing software
SendinBlue has been around since 2012, starting out as simple email blast software like you can compare with MailChimp. It is now is a full email marketing solution. SendinBlue has a drag-and-drop email designer, statistics, email automation, free templates and landing page builder as well.

Added to that is the whole system got redesigned last year, making it fresh and easy to use for 2020. The drag-and-drop email editor is very intuitive. You can start making email from scratch or use one of the categories of templates to start.

SendinBlue has email automation functionality – with an automation canvas. They have premade the most popular automations for you.

MailChimp vs SendinBlue

SendinBlue is another real MailChimp alternative, if you would be considering MailChimp, you should have a look at SendinBlue. It is much cheaper and has way more functionality. SendinBlue has phone support in the premium version, which is also free for the first month.

What about SendinBlue features?
SendinBlue has way more features compared to MailChimp. With full email marketing tools, marketing automation, SMS marketing, and a small business CRM in there for free. The tool is easy to set up and take for a trial spin.

What you’ll like about SendinBlue:

  • Free newsletter templates and a responsive email editor
  • Create landing pages in an included landing page maker
  • Email automation and most popular automations pre-made
  • Integrate with your other tools through API
  • Small business CRM included for free
  • Amazing value for Money

What does SendinBlue cost?

SendinBlue is cheaper email marketing software than MailChimp. The costs of SendinBlue are based on the number of emails you send. The free email plan SendInBlue is good to look inside the software and has a daily limit of 300 emails.

But if you want to send out “mass email blasts”, SendinBlue also very, very cheap. Starting at 19 euro for 40.000 emails per month. Only needing to pay for active sends, makes SendInBlue an even cheaper Mailchimp competitor.

SendinBlue has generously offered a 99% off the first month for EVS readers. You also get a 20% additional discount if you pay yearly. Start your free trial here

Capterra Score: 4.3 out of 5
G2 Crowd Score: 4.3 out of 5

Try SendinBlue for free > (Extra’s included)

Mailerlite as a Mailchimp alternative

mailchimp alternatives mailerlite email marketing
MailerLite was founded in 2010 and it is a popular alternative to Mailchimp for simple email marketing. More than 700.000 businesses use MailerLite to send over 1 billion emails each month.

What about Mailerlite features?
MailerLite has enough features for small business email marketing needs. Planning to send newsletters or promotional email blasts? Mailerlite is all you need.

What you’ll like about Mailerlite:

  • Email template gallery with over 50 templates to get started quickly.
  • Full drag and drop email builder
  • Advanced pop-ups to get more subscribers
  • Landing pages, surveys and sign up forms
  • Get A/B split testing up to 5 versions in the testing wizzard
  • Deliver by time zone
  • Auto resend, to entice non-openers to give your mails a second chance.

MailChimp vs Mailerlite

MailerLite has a bit more features compared to MailChimp. With full email marketing tools, subscription pop-ups and forms and advanced scheduling and re-send function. The tool is simple to start with and has a free forever plan and free trial.

What does MailerLite cost?

If you pitch Mailchimp vs MailerLite on pricing, MailerLite comes out glorious as the cheapest email marketing software of the two. What does MailerLite cost? The free email plan is for up to 1000 subscribers. For bulk email, Mailerlite also still very cheap compared to MailChimp, paying annually gives you an extra 30% discount. That makes sending to 5.000 subscribers come to $21 month. So Mailerlite is a cheaper Mailchimp competitor.

Capterra Score: 4.5 out of 5
G2 Crowd Score: 4.6 out of 5

MailerLite offers a 30% discount when paying per year! Register through here.

Try MailerLite >

GetResponse as a MailChimp alternative

MailChimp alternatives email marketing getresponse
GetResponse was founded in 1997 and has over 350,000 email marketing customers. They have been busy adding new features over the last couple of years, like automated funnels. It is the only email tool on the list that has a webinar tool included.

What about GetResponse features?

GetResponse has some additional features compared to MailChimp. With email marketing sends, webinars and funnel software included. There is a CRM in the pro plan. The editor feels a bit outdated though compared to MailChimp. The tool is simple to start with and has a 30 day free trial.

What you’ll like about GetResponse:

  • Start sending your newsletter today, set-up is easy
  • Email marketing tool with the basics in place: editing and reporting.
  • Full email marketing automation and drag and drop canvas for triggered emails
  • Webinar function included
  • Free Access to iStock image gallery
  • Small business CRM to manage personal follow ups and sales

What does GetResponse cost?

In GetResponse versus MailChimp, the Chimp will run you $99 for 10K contacts in the standard plan, while GetResponse will cost only $95 (or 75 based on yearly pricing). So the pricing is just a tad lower. But the catch is that GetResponse only charges on active subscribers, which MailChimp doesn’t.

Capterra Score: 4.1 out of 5
G2 Crowd Score: 4 out of 5

GetResponse has generously offered an extra 10% discount for EVS readers. That is on top of the normal discount when paying per year and first month is totally free. Register through here.

Try GetResponse >

AWeber as a MailChimp alternative

aweber mailchimp alternatives autoresponder
Aweber was around very early in email marketing software, going head to head with MailChimp competitors for decades. Starting in 1998, they were even the first to claim the email autoresponder. Aweber has a strong foothold in small business email marketing. They have been keeping it very simple – without many extra functionalities in their email marketing software.

What about Aweber features?

Comparing Aweber to MailChimp, all the basics are there in both. MailChimp has a bit more features, while Aweber keeps it ever more simple. MailChimp’s platform is easier to use than AWeber’s. Aweber does have a free stock image gallery and a lot of templates going for them.

What does Aweber cost?

Aweber pricing is straightforward, there are five options that all have the same features. While Mailchimp has multiple pricing plans, but you’ll end up with the MailChimp standard plan (or premium) anyway. Aweber starts at $19 and there is a free trial available.

Aweber is really most about small businesses with small email lists. The proof of that is that if your list contains over 25,000 subscribers, you will need to ask Aweber for a quotation. While the Aweber competitors easily show their self-service pricing up to 500.000 on the website.

Capterra Score: 4.3 out of 5
G2 Crowd Score: 4.2 out of 5

Try Aweber >

Constant Contact as a MailChimp Alternative

constantcontact mailchimp alternative cheap email
Constant Contact has been around for decades. Founded in 1995 and is still being used by many small businesses, reportedly over 650.000 companies use it. But interest is going down as the price of this MailChimp alternative is higher than the competition with little extra features to show.

What about Constant Contact features?

Compared to MailChimp, Contact Contact has very little extra to offer. The Constant Contact editor is easy and quick to work with but a bit shy on the features and styling options.

There are newsletters, autoresponders, and simple automation, and A/B testing function and pop-ups.
The personalization options are limited, you can add a simple #firstname or contact details inside an email, but no dynamic content blocks or if/then logic.

What does Constant Contact cost?

If you pitch Mailchimp vs Constant Contact on pricing, the MailChimp Standard plan is cheaper. Constant Contact costs $45 for 2.500 contacts. Relatively expensive compared to the others on this list like MailerLite or Moosend. The first month is free and you get up to 15% discount if you pay for the full year.

Capterra Score: 4.3 out of 5
G2 Crowd Score: 3.9 out of 5

Try Constant Contact >

ActiveCampaign as a MailChimp alternative

ActiveCampaign is software with a focus on Marketing automation, triggered mails and marketing funnels. As a Mailchimp alternative you would go with ActiveCampaign if Marketing Automation is your thing. But typically automation systems like HubSpot, Pardot or Marketo can get very, very expensive.

ActiveCampaign pricing makes it a great solution for small businesses, or email senders that like to put more smarts into their email marketing and funnels.

What about ActiveCampaign features?
ActiveCampaign is way more sophisticated compared to MailChimp. With full email marketing, email marketing automation. There is even built in on-site messaging and SMS. ActiveCampaign is relatively easy to start with and take for a trial spin.

Segmentation, tagging, and conditional content make that email targeting can be everything you want. The email editor is drag and drop, yet a bit less great in comparison – there are some pre-made templates available.

What you’ll like about ActiveCampaign:

  • Dynamic content, tagging and segmentation make for more effective email!
  • Website tracking, so you can trigger mails based on site visits
  • Very helpful community of funnel building and automation enthusiasts
  • The platform gets frequent updates and new features.
  • Email automation canvas that is drag and drop and easy to use
  • First 2 weeks free and price starts at $9

What you should know before using ActiveCampaign:
* ActiveCampaign gives weekly “getting started webinars”, one-on-one design help and concierge onboarding (if you choose).
* If you are planning to only send mass emails or newsletters, try one of the other email systems in this list like Moosend or MailerLite.

What does ActiveCampaign cost?

If you pitch Mailchimp vs ActiveCampaign on pricing, that is apples versus oranges. But the ActiveCampaign Lite plan comes closest to MailChimp features and if you use our discount is actually cheaper than MailChimp! ActiveCampaign Lite costs $39 month for 2.500 contacts on the yearly plan, Mailchimp costs $49.99.

Capterra Score: 4.4 out of 5
G2 Crowd Score: 4.6 out of 5

ActiveCampaign has offered a discount of 25% if you pay yearly. Register through here. You can also be delighted that there is a free migration service to smoothly go from say MailChimp to ActiveCampaign.

Try ActiveCampaign >

The best free MailChimp alternatives

MailChimp was once best known for its freemium plan. ou might be wondering, what are the best free MailChimp alternatives? You know, those that aren’t just cheaper, but also have that free plan.

Free MailChimp alternatives:

  • Moosend – free MailChimp alternative for up to 1.000 subscribers and 3 month free for paid plans – visit website
  • MailerLite – has a free forever plan for up to 1.000 subscribers. visit website
  • SendinBlue – Free MailChimp competition for 300 mails a day. First month good as free on paid plans. – visit website

Now what is the Best Mailchimp Alternative for you?

MailChimp is popular email marketing software for a reason, but as we have seen there are enough MailChimp competitors that are great options. The system might not always supply the automation functionality that you want, and the price difference is pretty big!

Luckily, there are excellent MailChimp Alternatives. The seven vendors here can serve as a good shortlist for your email marketing software selection.

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