HubSpot Pricing 2024: Full Guide to Selecting the Right Plan

HubSpot is a complete marketing and sales platform from the inventors of inbound marketing. It has CRM, email marketing, lead nurturing, analytics, automation, and customer service products.

It has 3 pricing plans for 5 Hubs and the CRM Suite. Let’s dive into what you get with the HubSpot CRM software and the Hubs.

In a hurry? Check out Hubspot’s pricing in a nutshell

  • Free plan: Marketing, sales, services, CMS, and operations tools for free. Including 2K emails, 100 marketing contacts, 20 landing pages, a website, a blog, ads, and live chat.
  • CRM Suite: Includes all Hubs with 3 plans. Starting at $50/month for the Starter plan with 1K marketing contacts, 2 Sales, and 2 Service Hub users.
  • Marketing Hub: Email marketing automation, blogging, landing pages, ads live chat, and payments. Starts at $20/month for 1K marketing contacts.
  • Sales Hub: Sales automation, playbooks, tasks, forecasting, lead scoring, esignatures, contact management, and reporting. Starts at $20/month for 2 paid users.
  • Service Hub: Meeting scheduling, live chat, conversation routing, ticket automation, surveys, sequences, and analytics. Starts at $20/month for 2 paid users.
  • CMS Hub: Hosting, website development, drag-and-drop editor, themes, payments, AB testing, SEO, smart content, memberships, web apps, and analytics. Starts at $25/month.
  • Operations Hub: Data sync, email health reporting, reply tracking, programmable automation, webhooks, and datasets. Start at $20/month.

Hubspot has a 10% annual discount on Starter and Professional plans of Hubs. Nonprofit organizations get 40% off, and startups can get 30-90% off their first year.

Get started with Hubspot for free now

How much does HubSpot cost?

HubSpot CRM suite pricing

HubSpot cost varies based on the Hubs you choose:

The Marketing Hub has lead generation, blogging, ads, payments, email marketing, and automation. 

The Sales Hub includes a sales CRM, sales engagement, reporting, sales automation, forecasting, and ABM tools.

Service Hub‘s tools include live chat, help desk automation, conversation routing, a knowledge base, and customer surveys.

CMS Hub’s content marketing features include a drag-and-drop page editor, dynamic content, website themes, forms, analytics, CDN, email marketing, blogging, AB testing and SEO tools. Operations Hub offers sophisticated data tools for custom integrations.

The free version is generous. You can schedule emails and meetings, send 2K monthly emails to 100 contacts, and use live chat. Your sales agents can send quotes, track and manage deals. Email analytics, web pages, and more are available for free.

Here are the starting prices of each hub and plans:

PlansCRM SuiteMarketing Sales Service CMS Operations 
Free$0$0$0$0$0$0
Starter$50$20$20$20$25$20
Professional$1,781$890$500$500$400$800
Enterprise$5,000$3,600$1,200$1,200$1200$2000

Here’s how prices grow with your contact count for CRM Suite Starter:

increasing price of crm Suite Starter with rise in subscriber count

You’ll pay extra for additional marketing contacts and users. On the Hubspot pricing page, you can put a custom bundle together and only pay for what you need.

Here’s how Hubspot CRM Suite Professional compares with similar plans from GetResponse, ActiveCampaign, and Engagebay:

Contact NumberHubspot CRM Suite ProfessionalGetResponse Ecommerce MarketingActiveCampaign Plus BundleEngagebay All-in-one Pro
2K$1,781$139$171$119.99
5K$2,031$169$232$119.99
10K$2,281$199$333$119.99
25K$3,006$299$520$119.99
50K$4081$444$745$119.99

Compare the Hubspot Sales Hub prices with competing CRM software, if you’re looking for a CRM without marketing or service tools:

UsersHubspot Sales Hub ProfessionalPipedrive ProfessionalSalesforce Sales Professional*
5$500$250$400
10$1000$500$800
20$2000$1000$1600

* Salesforce doesn’t have monthly plans. These are the monthly prices of yearly plans.

Find out the details about how these plans compare here.

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HubSpot CRM Suite Pricing

HubSpot CRM suite pricing

The HubSpot CRM Suite includes all Hubs and has 3 subscription plans.

HubSpot CRM Suite PlansMonthly PriceMarketing ContactsMonthly Email SendsPaid UsersAdditional Paid Users
Starter $501K5x contact tier2$25/mo/user
Professional*$1,7812K10x contact tier5$100/mo/user
Enterprise**$5,00010K20x contact tier10$120/month/user

* + $4,500 one-time Professional onboarding fee
** + $12,000 one-time Enterprise onboarding fee

You can increase the marketing contact limit for each plan. The cost of extra contacts will depend on your plan and how many contacts you have in your list:

HubSpot CRM Suite PlansAdditional Marketing Contacts
Starter1K-3K: $50/mo/1K
3K-5K: $45/mo/1K 
5K+: $40/mo/1K
Professional2-22K: $250/mo/5K
22-42K: $225/mo/5K
42-62K: $200/mo/5K
62-82K: $175/mo/ 5K
82K+: $150/mo/5K
Enterprise10-50K: $100/mo/10K
50-100K: $90/mo/10K
100-200K: $80/mo/10K
200-500K: $70/mo/10K

CRM Suite Starter includes:

  • Standard web analytics dashboard
  • 25 active lists and 1K static lists with basic segmentation
  • 1 blog & 1 shared inbox
  • Basic email automation with 10 actions
  • Email tracking
  • Basic SEO recommendations
  • Email & in-app chat support
  • Multi-language content creation
  • No Hubspot branding except on blog

CRM Suite Professional has:

  • 100 custom reports
  • Advanced email health reporting
  • 100 blogs (without Hubspot branding) & 100 shared inboxes
  • Omnichannel marketing automation with unlimited actions
  • Advanced SEO recommendations
  • Phone support
  • Dynamic & smart content
  • A/B testing
  • 10 teams

And in the Enterprise CRM suite, you’ll find:

  • 500 custom reports
  • 300 teams & hierarchical teams
  • Multi-touch revenue attribution
  • 200 shared inboxes
  • Custom objects
  • Behavioral event triggers and reporting
  • Adaptive testing
  • Additional root domains

HubSpot Marketing Hub Pricing

Marketing Hub has Starter, Professional, and Enterprise plans. All 3 plans include the free HubSpot CRM tools.

Starter costs $20/month for 1K contacts. The monthly email-sending limit is 5X your marketing plan’s contact tier. It comes with email and in-app chat support. 

It includes 10 automated email actions, 25 active lists, 1K static lists, live chat, standard conversational bots, 10 reporting dashboards, 1 shared inbox, and 1 blog. You can create 10K landing pages and get basic SEO recommendations.

HubSpot Marketing Hub Starter Features

What’s Included  (All Free Tools plus)What’s Not
5K monthly emails (5x contact number)Contact scoring
Email and in-app chat supportVideo hosting
Email automation (10 actions)Omnichannel marketing automation
Mobile optimization for emailsMobile optimization for site content
25 active and 1K static listsTeam and campaign management
Basic reporting A/B testing
10 reporting dashboards (each w/10 reports)Social media tools
1 shared inboxDynamic and multi-language content
1 blog with 100 postsCustom web analytics
10K landing pages 
Basic SEO recommendations

Professional starts at $890/month for 2K contacts. Monthly email sending limit is 10X your number of active contacts. It has phone support and 100 shared inboxes. Its multichannel automation workflows include email, social media, ads, website, and chat. You can host videos and display dynamic and multi-language content across channels.

It also unlocks smart content, dynamic product recommendations, and A/B tests. You can create custom web traffic and campaign reports. You need to buy a one-time onboarding that costs $3,000 to get started with the Professional plan.

HubSpot Marketing Professional Features

What’s Included (Everything in Starter, plus)What’s Not
20K monthly emails (10x contact number)User management tools
Phone supportAI & ML based A/B testing
Omnichannel marketing automationPredictive lead scoring
Video hostingBehavioral event triggers and reporting
A/B testingCustom objects and reports
Mobile content optimization
1K active and 1K static lists
Social media tools
100 shared inboxes
100 blogs without HubSpot branding
Dynamic and multi-language content
Custom reporting
325 reporting dashboards (each w/30 reports)
Custom web analytics
Team and campaign management
Contact scoring
Advanced SEO recommendations

Enterprise starts at $3,600/month for 10K contacts. The monthly sending limit is 20x your number of active contacts. It includes 200 shared inboxes, 1,5K active, and 1,5K static lists.

It’s for large teams that need different access levels and advanced reporting, automation, and integrations. You can manage user access and create 350 reporting dashboards, each with 30 reports. Plus, you get AI & ML-based A/B testing, predictive lead scoring, and custom behavioral events. To get started with the Professional plan, you need to buy a one-time onboarding that costs $6,000.

HubSpot Marketing Enterprise Features

What’s Included (Everything in Professional, plus)
200K monthly emails (20x contact number)
1,5K active and 1,5K static lists
200 shared inboxes 
350 reporting dashboards (each w/30 reports)
User management tools
AI & ML based A/B testing
Predictive lead scoring
Behavioral event triggers and reporting
Custom objects and reports

HubSpot Marketing Hub Pricing

Number of ContactsStarter Price Professional Price*Enterprise Price**
1K $20N/AN/A
2K$40$890N/A
5K$96$1,140N/A
10K $176$1,390$3,600
20K$336$1,890$3,700
30K$496$2,340$3,800
50K$816$3,190$4,000

* + $3,000 one-time Professional onboarding fee
** + $6,000 one-time Enterprise onboarding fee

HubSpot Sales Hub Pricing

The HubSpot Sales Hub has CRM tools to organize customer data and shorten deal cycles. It has Starter, Professional, and Enterprise plans.

The Starter plan costs $20 per month for 2 users. It includes 2 pipelines per account, live chat, meeting scheduling, 5K documents, 5K email templates, 1-to-1 emails, calling, payments, email and chat support. You can assign conversations and deals to Sales Hub users and automated tasks and email notifications.

HubSpot Sales Hub Starter Features

What’s Included (All Free Tools, plus)What’s Not
Email and in-app chat supportPhone support
Live chatTeams
Meeting schedulingPersonalized send times
DocumentsCustom reporting
1-to-1 emailSales analytics
Conversation routingSequences
Task and notification triggeringProduct library
Multiple currenciesForecasting
Goals to measure performance
25 active and 1K static lists
1 shared inbox
10 reporting dashboards (each w/10 reports)
1 HubSpot-provided phone number
Call and auto-log for 500 mins

HubSpot Sales Hub Professional starts at $500/month for 5 users. It offers team management, forecasting, product library, email sequences, and phone support. You can create custom reports and automation to save time. It’s a comprehensive sales software for mid and large teams to scale sales processes. 

HubSpot Sales Hub Professional Features

What’s Included (Everything in Starter, plus)What’s Not
Phone supportCustom objects
TeamsHierarchical teams
ForecastingCustom user roles and permissions
Custom reportingConversation intelligence
5 PlaybooksPredictive lead scoring
Sales analytics
Sequences
Product library
Personalized send times
1K active and 1K static lists
100 shared inboxes
25 reporting dashboards (each w/30 reports)
3 HubSpot-provided phone numbers
Call and auto-log for 3K mins

Sales Hub Enterprise plan starts at $1,200 per month for 10 users. Store any data in your sales CRM with custom objects. You can create hierarchical teams, custom user roles, and permissions. Playbooks and predictive lead scoring help your sales team close deals faster.

HubSpot Sales Hub Enterprise Features

What’s Included (Everything in Professional, plus)
Custom objects
Hierarchical teams
Custom user roles and permissions
5K Playbooks
Conversation intelligence
Predictive lead scoring
1,5K active and 1,5K static lists
200 shared inboxes
50 reporting dashboards (each w/30 reports)
5 HubSpot-provided phone numbers
Call and auto-log for 12K mins

HubSpot Sales Hub Monthly Pricing

Number of UsersStarter Price Professional Price*Enterprise Price*
2$20N/AN/A
5$50$500N/A
10$100$1,000$1,200
15$150$1,500$1,800
20$200$2,000$2,400
30$300$3,000$3,600
40$400$4,000$4,800
50$500$5,000$6,000

* + $750 one-time Professional onboarding fee
** + $3,000 one-time Enterprise onboarding fee

Try Hubspot for free here

HubSpot Service Hub Pricing

Service Hub’s customer service tools help you improve customer experience and satisfaction. It has 3 plans: Starter, Professional, and Enterprise.

Starter costs $20/month for 2 users. It has 1 shared and 1 mobile inbox, live chat, email, conversation routing, meeting scheduling, 5K templates, 5K documents, email and chat support. You can use conversational bots and create ticket pipelines.

HubSpot Service Hub Starter Features

What’s Included (All Free Tools, plus)What’s Not
Email and in-app chat supportPhone support
Live chatTicket routing
Meeting schedulingKnowledge base
Email templatesCustomer feedback surveys
DocumentsForecasting
1-to-1 emailProduct library
Conversational botsChannel switching
Team emails
Ticket pipelines
Simple ticket automation
25 active and 1K static lists
1 shared and 1 mobile inbox
10 reporting dashboards (each w/10 reports)
1 HubSpot-provided phone number
Calling for 500 mins

Professional starts at $500 per month for 5 users. It includes automated workflows, goals, forecasting, call transcription, customer feedback surveys, multi-language knowledge base, product library, SLAs, and phone support. You can have 100 shared and 100 mobile inboxes. Service agents can switch between customer communication channels without interrupting the conversation.

HubSpot Service Hub Professional Features

What’s Included (Everything in Starter, plus)What’s Not
Phone supportCustom objects
Ticket routingHierarchical teams
Knowledge baseCustom user roles and permissions
Customer feedback surveysConversation intelligence
5 playbooksGoals
ForecastingSandboxes
Product library
Channel switching
1K active and 1K static lists
100 shared and 100 mobile inbox
25 reporting dashboards (each w/30 reports)
3 HubSpot-provided phone numbers
Call and auto-log for 3K mins

The Enterprise plan starts at $1,200/month for 10 users. It offers hierarchical teams, custom user permissions, and conversational intelligence.

HubSpot Service Hub Enterprise Features

What’s Included (Everything in Professional, plus)
Custom objects
Hierarchical teams
Custom user roles and permissions
5000 playbooks
Conversation intelligence
Sandboxes
1,5K active and 1,5K static lists
200 shared inboxes
50 reporting dashboards (each w/30 reports)
5 HubSpot-provided phone numbers
Call and auto-log for 12K mins

HubSpot Service Hub Monthly Pricing

Number of UsersStarter Price Professional Price*Enterprise Price**
2$20N/AN/A
5$50$500N/A
10$100$1,000$1,200
15$150$1,500$1,800
20$200$2,000$2,400
30$300$3,000$3,600
40$400$4,000$4,800
50$500$5,000$6,000

* + $750 one-time Professional onboarding fee
** + $3,000 one-time Enterprise onboarding fee

HubSpot CMS Hub Pricing

The CMS Hub is a content management software that include hosting, themes, dynamic content, drag-and-drop editing, blogs, and memberships. It’s available in 3 plans: Starter, Professional, Enterprise.

For $25/month, Starter has themes, a drag-and-drop editor,  50 web and 20 landing pages, 1 blog, forms, ad management, payments, 2K monthly emails, analytics, email and chat support. You can have 5 active and 1K static contact lists with unlimited contacts. 10 reporting dashboards (with 10 reports each) and 1 shared inbox are also included.

You can remove HubSpot branding from web pages and create 1 multi-language blog to publish 10K posts. Basic SEO recommendations for pages and blogs are helpful to improve search rankings. Transfer a Google Ads audience directly to your HubSpot CRM to track cross-channel campaign performance. It also includes conversational bots to qualify leads, book meetings, and channel leads to your sales team.

HubSpot CMS Starter Features

What’s Included (All Free Tools, plus) What’s Not
2K emails per month Removing HubSpot branding from emails
Email & in-app chat supportPhone support
Forms & popupsNo code customizations or custom targeting in forms
Themes and simple templatesAdvanced templates
Conversational botsNo custom bots or advanced targeting for conversational bots
50 web pages & 20 landing pagesA/B testing
1 Blog on your website’s subdomain Standard contact scoring
Basic SEO recommendationsAdvanced SEO recommendations
SegmentationDynamic content and personalization
Ad managementVideo hosting
Basic reporting
10 reporting dashboards (each w/10 reports) 
1 shared inbox

The Professional plan costs $400 per month for dynamic and personalized content, 10K web and landing pages, 100 blogs with 10K blog posts, advanced SEO recommendations, A/B testing, advanced reporting, and phone support. You still get 2K monthly emails with Hubspot branding.

It includes 25 reporting dashboards and 5 contact scoring properties. You can use them to customize reports and website analytics.

HubSpot CMS Professional Features 

What’s Included (Everything in Starter, plus)What’s Not
Phone supportAI & ML based A/B testing
Custom bots and form customization1 extra root domains
Custom templatesMemberships
10K web pages & 10K landing pagesWeb apps
Smart content (dynamic & personalized)User management tools
A/B testing
Advanced SEO recommendations
100 shared inboxes
Custom reporting
25 reporting dashboards (each w/30 reports)
Standard contact scoring (w/5 properties) 
Video hosting for 50 videos

The CMS Hub Enterprise plan costs $1,200 per month. It includes 200 shared inboxes, 9 extra root domains, 25 contact-scoring properties, 50 reporting dashboards, and 30 reports per dashboard.

Enterprise’s AI and ML-based A/B testing is a huge time-saver. You can test 5 page variations to improve conversions. You can custom-build web apps like an event system, customer portal, LMS, and calculator. Memberships and team management help you control visitor and user access to your site. 

HubSpot CMS Enterprise Features 

What’s Included  (Everything in Professional, plus)
AI & ML based A/B testing
9 extra root domains
Memberships
User management tools
Web apps
200 shared inboxes
50 reporting dashboards (each w/30 reports)
Advanced contact scoring (w/25 properties)

Try Hubspot for free here

HubSpot Operations Hub Pricing

HubSpot Operations Hub syncs data between Hubspot and third-party apps. And keep your data clean in the process. It comes in 3 plans, Starter, Professional, and Enterprise.

The Starter plan costs $20 monthly with 25 active and 1000 static lists, custom field mapping, 400 workflows, 1000 custom properties, required fields, payments and email and chat support.

HubSpot Operations Hub Starter Features

What’s Included (Everything in Free, plus)What’s Not
Custom field mappingDefault permission sets
1000 custom properties per objectData health reporting
Required fieldsDeal and company scoring
25 active and 1K static listsData quality automation
PaymentsScheduled workflow triggers
Email and in-app chat supportCustom reporting

HubSpot Operations Hub Professional costs $800/month. It unlocks 3100 custom reports, permission sets, data quality automation, scheduled workflow triggers, 5 presets, contact scoring, and webhooks. You can track data health and receive AI-powered data formatting recommendations.


HubSpot Operations Hub Professional Features

What’s Included (Everything in Starter, plus)What’s Not
Phone supportDatasets
Advanced data formatting, and health trackingAdvanced data calculations and prep
Data quality & programmable automationCustom objects
3100 custom reportsAdvanced permissions
Permission setsSandboxes
Webhooks
325 reporting dashboards (each w/30 reports)
1,1K active and 1K static lists

HubSpot Operations Hub Enterprise costs $2,000 per month with 50 reusable custom datasets, 1100 workflows, 3500 custom reports, 100 presets, custom permission sets, sandboxes, and datasets.

HubSpot Operations Hub Enterprise Features

What’s Included (Everything in Professional, plus)
Datasets
Advanced data calculations and prep
Custom objects
Advanced permissions
Sandboxes
350 reporting dashboards (each w/30 reports)
1,6K active and 1,5K static lists

HubSpot Add-ons & Extras

HubSpot has different add-ons for the CRM suite, Hubs, and plans. On Starter plans, only the API limit increase add-on is available for $500/mo. This bumps your API call volume for integrations between Hubspot and other apps to 1M/day. Professional and Enterprise plans have more add-ons. Here’s the full list:

Add-OnMonthly PriceFunctionAvailable with
API Limit Increase$500Increase API call volume to 1M/dayAll plans and hubs
Ads Limit Increase$10050 additional ad conversion events and 50 additional audiencesProfessional and Enterprise plans of CRM Suite and Marketing Hub
Custom SSL$100Additional customization beyond the standard SSLProfessional and Enterprise plans of CRM Suite, Marketing, Service, and CMS Hubs
Reporting Limit Increase$200Increase dashboard limit by 300 and custom report limit by 3KProfessional and Enterprise plans of CRM Suite, Marketing, Sales, Service, CMS, and Operations Hubs
Dedicated IP $300More control over sender reputationProfessional and Enterprise plans of CRM Suite and Marketing Hub
Transactional Email$600Automated transactional emailsProfessional and Enterprise plans of CRM Suite and Marketing Hub
Domains Limit Increase$1001 additional root domainEnterprise plans of CRM Suite, Marketing and CMS Hubs
Business Units$1000Managing multiple brands in a single HubSpot accountEnterprise plan of CRM Suite and Marketing Hub
Transcription Limit Increase$250400 transcription hoursEnterprise plan of CRM Suite, Sales and Service Hubs
Sandbox Limit Increase$7501 sandbox accountEnterprise plan of CRM Suite and Marketing, Sales, Service, CMS, and Operations Hubs
Lists Limit Increase$200100 active lists and 100 static listsProfessional and Enterprise plan of CRM Suite, Marketing, Service, CMS, and Operations Hubs
Calling Minute Limit Increase$501K minutes per monthProfessional and Enterprise plan of CRM Suite, Sales and Service Hubs
Phone Number Limit Increase$255 numbers per monthProfessional and Enterprise plan of CRM Suite, Sales and Service Hubs
Video Limit Increase$5010 videosProfessional and Enterprise plan of CRM Suite, Marketing, Service, and CMS Hubs
WhatsApp Limit Increase$701000 conversations per monthProfessional and Enterprise plan of CRM Suite, Marketing and Service Hubs

You can buy multiple of add-on to increase limits, except transactional email, dedicated IP, SSL, and API Limit Increase.

HubSpot Discounts

HubSpot offers a 10% discount on all Starter and Professional plans if you pay annually. Nonprofit organizations get 40% off on HubSpot pricing plans. And the HubSpot for Startups program comes in 3 versions:

HubSpot discounts for startups

Try Hubspot for free here

Explaining HubSpot pricing: Hubs, Marketing Contacts, Users, Support, AB testing, automation, ads

Hubspot has free tools, the CRM Suite, 5 Hubs, 3 plans for each hub, and the suite. You can even create a bundle with the features you need. Let’s break down what influences the price of Hubspot to avoid paying for things you don’t need.

Hubs

Hubs’ prices vary based on the features, contact, email, and support level. CMS and Operations Hubs’ plans have fixed prices. Marketing Hub’s prices increase with the number of Marketing Contacts. Sales and Customer Service plans charge per user.

The CRM Suite contains all Hubs in that plan. So a Starter CRM Suite includes the Starter plan for Marketing, Sales, Service, CMS, and Operations Hubs.

HubSpot Hubs Starter & Professional Plans Monthly Pricing

HubStarterProfessional
CRM Suite$50$1781
Marketing$20$890
Sales$20$500
Service$20$500
CMS $25$400
Operations$20$800

Hubs are the most important factor that influences HubSpot pricing.

Marketing Contacts

Marketing Contacts in Hubspot are contacts you can target with marketing emails and ads. Non-marketing contacts can exist in HubSpot CRM for free. But you can’t send them any campaign.

Marketing Hub pricing starts at a base price, and it varies based on the number of your marketing contacts.

Number of ContactsStarter Price Professional Price*Enterprise Price**
1K $20N/AN/A
2K$40$890N/A
5K$96$1,140N/A
10K $176$1,390$3,600
20K$336$1,890$3,700
30K$496$2,340$3,800
50K$816$3,190$4,000

* + $3,000 one-time Professional onboarding fee
** + $6,000 one-time Enterprise onboarding fee

Marketing Contacts are the second most important factor that affects the price of Hubspot.

Users

You can have unlimited free users in Hubspot. To give users access to paid features of Sales and Service Hubs, you need to buy paid users. 

Here’s a breakdown of the 2 hubs’ user limits:

Number of UsersStarter Plans Professional Plans Enterprise Plans
2$20N/AN/A
5$50$500N/A
10$100$1,000$1,200
15$150$1,500$1,800
20$200$2,000$2,400
30$300$3,000$3,600
40$400$4,000$4,800
50$500$5,000$6,000

Users are the third most important factor in HubSpot pricing.

Support

Email and in-app chat support are available in all Starter plans. For phone support, you have to upgrade to a Professional plan.

A/B testing

CMS and Marketing Starter plans don’t have A/B testing. Professional plans have A/B testing for emails and landing pages. For AI&ML-based adaptive testing, upgrade to CMS or Marketing Hub Enterprise plans.

Automations

Marketing Hub Starter includes email automation. Professional unlocks marketing automation for email, social, ads, website, and chat with 300 workflows. The workflow count increases to 1000 for Enterprise.

To use the sales automation tools in the Sales Hub, go for Sales Hub Professional.

Get Hubspot for free here

Is HubSpot actually free?

HubSpot offers free marketing and CRM tools software with unlimited users and 2K monthly emails to 100 contacts.

You can create a website with 25 pages and 20 landing pages with HubSpot branding. And a blog with 100 posts and HubSpot branding on the same domain as your website. You’ll have access to the lite versions of these tools:

  • Forms and landing pages
  • Email marketing & scheduling
  • Ad management
  • Shared inbox and live chat
  • Conversational bots
  • Team email
  • Customizable quotes
  • Ticketing
  • Website pages and drag-and-drop editor
  • Blog
  • Data sync

Try Hubspot for free here

Comparing HubSpot Pricing

Here’s how HubSpot’s pricing compares to its alternatives:

HubSpot vs Pipedrive pricing

Pipedrive is a popular, specialized sales CRM. It has 4 plans with similar features to the Hubspot Sales Hub:

  • Essential: $15/user/month
  • Advanced: $29/user/month
  • Professional: $50/user/month
  • Enterprise: $99/user/month

Here’s how the Professional Plans for the 2 CRMs compare:

HubSpot vs Pipedrive Professional pricing comparison

HubSpot vs Pipedrive Monthly Pricing Plans

Number of UsersPipedrive ProfessionalSales Hub Professional*
5$250$500
10$500$1,000
15$750$1,500
20$1000$2,000

* + $750 one-time Professional onboarding fee

For small businesses looking for an affordable and specialized sales CRM, Pipedrive is a better choice. The prices are half of Hubspot, so it’s a better choice if you’re looking for a sales CRM. 

Hubspot is a better choice for medium size businesses and enterprises with bigger budgets. The major advantage of Hubspot is how all Hubs work together in the CRM Suite. If you’re looking for an all-in-one CRM platform, go for Hubspot.

HubSpot vs ActiveCampaign pricing

ActiveCampaign is a popular marketing automation service with a sales CRM. Pricing is broken down into 2 products and a bundle:

  • Marketing: starts at $29 per month
  • Sales CRM: starts at $19 per month
  • Bundle (Marketing & Sales CRM): starts at $93 per month

HubSpot vs ActiveCampaign Monthly Pricing Plans

Number of Contacts ActiveCampaign Bundle PlusHubSpot CRM Suite Professional*
2K $171$1,781
5K$232$2,031
10K$333$2,281
25K $520$3,006

* + $4,500 one-time Professional onboarding fee

ActiveCampaign’s plans are much more affordable than Hubspot. It’s one of the best HubSpot alternatives for email marketing, CRM, and marketing automation. For growing businesses looking for an email marketing tool with advanced automation, ActiveCampaign is the better option. Learn more about these features in our full ActiveCampaign review.

HubSpot offers connected Hubs with advanced CRM functions for those who have large teams. If you’d like to have everything under one roof, from website to customer service, then try Hubspot.

HubSpot vs GetResponse pricing

GetResponse is an affordable and feature-rich email marketing automation tool with 3 pricing plans. For 1000 contacts, they cost:

  • Email Marketing: $19 per month
  • Marketing Automation: $59 per month
  • Ecommerce Marketing: $119 per month

HubSpot vs GetResponse Monthly Pricing Plans

Number of ContactsGetResponse Email MarketingHubSpot Marketing Hub Starter
1K$19$20
2K $29$40
5K$54$96
10K$79$176

GetResponse is a great Hubspot alternative for small and medium businesses. It has email marketing, landing pages, websites, marketing automation, webinars, funnels, and analytics. All this for a much lower price. Read our full GetResponse review or our GetResponse pricing guide.

HubSpot is better suited for medium to large businesses. The cost rises steeply for advanced features. If you have the budget, it’s a great tool to run multichannel campaigns and track customer journeys with advanced reporting.

HubSpot vs Engagebay pricing

Engagebay is an affordable, all-in-one CRM platform with marketing, sales, and service products:

  • Marketing Bay: starts from $12.99/user/month
  • CRM & Sales Bay: starts from $12.99/user/month
  • All-in-One: starts from $14.99/user/month
  • Service Bay: Free customer service product

HubSpot vs Engagebay Monthly Pricing Plans

Number of ContactsEngagebay All-in-one ProCRM Suite Professional*
2K $99.99$1,781
5K$99.99$2,031
10K$99.99$2,281
25K $199.88$3,006

* + $4,500 one-time Professional onboarding fee

EngageBay costs a fraction of HubSpot with similar functionality except website, blogs, and payments. Having marketing, sales, service, and live chat products makes it an affordable Hubspot alternative for small businesses. It’s very easy to use with great support. Check out our full Engagebay review to find out more about features, pros, cons, and pricing.

HubSpot has a CMS, payments, and more integrations for the premium price. Making it a better fit for larger businesses. If you don’t mind paying extra for these features, go for Hubspot.

HubSpot vs Salesforce pricing

Salesforce is a household name in SaaS with CRM, service, marketing, and ecommerce product. The Salesforce Sales Cloud has 4 plans:

  • Essentials: $25/user/month
  • Professional: $75/user/month
  • Enterprise: $150/user/month
  • Unlimited: $300/user/ month

HubSpot vs Salesforce Monthly Pricing Plans

Number of UsersSalesforce Essentials*Sales Hub Starter
2$50$20
5$125$50
10$250$100
15$375$150
20NA$200

*billed annually

Salesforce is a more advanced and customizable HubSpot alternative for large organizations with sizable budgets. Salesforce wins over Hubspot in sales reporting and forecasting.

HubSpot has better marketing features on more plans, like ad management, email and page templates, social media management, blogging, and SEO recommendations. It’s also easier to learn with a cleaner interface. The free tools and prices of Hubspot also give it an edge. Salesforce only has a free trial.

Check out our reviews of the best CRMs with email marketing with more Hubspot alternatives. Or have a look at free and cheap email marketing tools, most have lightweight CRMs suitable for small businesses.

Get Hubspot for free here

Onboarding fees

You’ll need to buy onboarding for HubSpot Professional and Enterprise plans. This is for all Hubs except CMS and Operations. Each Hub’s onboarding program has technical and strategic guidance on making the most of your subscription. During Marketing Hub Onboarding, you get guidance on:

  • How your data lives in HubSpot
  • Lead capture and conversion paths
  • Segmenting your data
  • Email marketing
  • Traffic and website analytics
  • Content strategy
  • Automated lead nurturing and internal lead assignment setup
  • Campaign setup and analysis
Plan Onboarding Fee
CRM Suite Professional $4,500
CRM Suite Enterprise$12,000
Marketing Hub Professional$3,000
Marketing Hub Enterprise$6,000
Sales Hub Professional$750
Sales Hub Enterprise$3,000
Service Hub Professional$750
Service Hub Enterprise$3,000

So which HubSpot pricing plan should you pick?

HubSpot’s free tools cover the needs of micro-businesses getting started with online marketing. It includes 2K monthly emails to 100 contacts, unlimited users, reply tracking, and email health reporting features.

Marketing or CMS Hubs’ Starter plans are a good fit for small businesses with growing lists. CRM Suite combines all of HubSpot’s 5 Hubs. The Starter CRM Suite has 2 Sales and 2 Service Hub users, 1K Marketing Contacts, and a 5K monthly sending limit.

HubSpot Hubs’ Professional and Enterprise plans unlock advanced features at premium prices. Large teams can use HubSpot as an integrated CRM platform if they have the budget. Professional plans are enough for scale-ups and midsize businesses to gather customer data, track sales pipelines, and manage marketing assets. Enterprise plans are a good option for larger organizations with team management, security features, and deep integrations.

HubSpot Pricing FAQ

How much does HubSpot cost a month?

Hubspot costs between $20-$20,000/month. A Starter plan for the Marketing, Sales, or Service Hubs costs $20. The CRM Suite starts at $50/month with 1K Marketing Contacts, 5K monthly sends, and 2 Sales and 2 Service Hub users. This is a good fit for growing businesses. The starting price for the Professional CRM Suite is $1,781/month, and Enterprise starts at $5,000/month. The Enterprise plan with 200K marketing contacts, 50 sales and service users, an API limit increase, a dedicated IP, and transactional emails cost $17,650/month.

The free tools of Hubspot include 2K monthly emails to 100 contacts and the basic features of each Hub with Hubspot branding.

Try Hubspot for free here

What is the pricing of HubSpot?

The pricing of HubSpot ranges from $20 to $20K. The Starter plans for Marketing, Sales, or Service Hubs are $20. The CRM Suite starts at $50/month with 1K Marketing Contacts, 5K monthly sends, and 2 Sales and 2 Service Hub users. This is a good fit for growing businesses. The starting price for the Professional CRM Suite is $1,781/month, and Enterprise starts at $5,000/month. The Enterprise plan with 200K marketing contacts, 50 sales and service users, an API limit increase, a dedicated IP, and transactional emails cost $17,650/month.

All Hubs except Operations and CMS require a one-time onboarding fee for Professional and Enterprise. Onboarding fees range between $750-$12000.

Get started with Hubspot for free

Is Hubspot still free?

Yes, HubSpot is still free. It’s a generous free plan with 2K monthly emails, 20 landing pages, ad management, live chat, conversational bots, and 1 blog.

Free Hubspot is a good fit for micro businesses starting online if you don’t mind the branding. You’ll get marketing, sales, service, CMS, and operations tools. Create a website with 25 pages and your content onto the blog. Grow subscribers with form and landing pages. And send email campaigns to your contact.

Sign up to Hubspot for free here

Is free HubSpot worth it?

Yes, free HubSpot is worth it. It has the tools for businesses to start growing online. You can create a website with 25 pages. Add forms and landing pages to grow your list. And send 2K monthly emails. It includes unlimited users, email health reporting, live chat, CDN, email templates, segmentation, and a deal pipeline.

Try Hubspot for free here

Do I need Mailchimp if I have HubSpot?

Yes, you need Mailchimp to send email campaigns if you have the Sales, Service, CMS, or Operations Hubs of Hubspot.

No, you don’t need MailChimp if you have the CRM Suite or the Marketing Hub in Hubspot. These include email marketing and automation to send email campaigns. 

Many cheaper Mailchimp alternatives have Hubspot integrations and advanced features.

Why is HubSpot so expensive?

HubSpot’s premium plans are so expensive because it’s an integrated platform for email marketing, content management, analytics, ad management, lead management, social media scheduling, marketing automation, CRM, and more.

It’s a full marketing, sales, service, CMS, and operations platform with tons of features that all work together. If you use HubSpot well, it makes up for the cost.

Hubspot isn’t for everyone. We reviewed the best Hubspot alternatives that are more affordable.

How many emails can I send with HubSpot?

You can send between 2K-20M monthly emails with Hubspot. The free plan includes 2K monthly email sends. 5K monthly emails cost $20 in Marketing Hub Starter, and 100K monthly emails cost $336.

Professional has 120K monthly emails for $1,390 and 220K for $1,890. In Enterprise, 200K monthly email sends cost $3,600, and 1M monthly emails cost ​​$4,000.

In the Hubspot Marketing Hub, your plan determines how many emails you can send. The email send limit is 5x your marketing contact limit on Starter, 10x on Professional, and 20x on Enterprise.

Try Hubspot for free here

About Editorial Team


Email Vendor Selection was founded over 11 years ago. The editorial team at Email Vendor Selection consists of dedicated marketing and business software experts, researchers, and writers – often with multiple specialisms and backgrounds in digital marketing.

We like to combine the knowledge of our in-house team with insights from a wide network of industry insiders, practitioners (people that do stuff), and freelancers that know what you are going through. Refining the art of expert content and helpful review serving small businesses to enterprises.

Core members are Jordie van Rijn (Named one of 20 marketing experts to meet by Huffington Post) and Mor Mester (Marketing Automation specialist, turned marketer and editor savant). We have over 15 years of experience in marketing and business tools. The mission: to make sure your vendor selection is as smooth as can be. Feel free to reach out to us here with any comments or requests.

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