HubSpot Pricing 2025: Full Guide to Selecting the Right Plan
HubSpot is a complete marketing and sales platform from the inventors of inbound marketing. It has CRM, email marketing, lead nurturing, analytics, automation, and customer service products.
It has 3 pricing plans for 5 Hubs and the CRM Suite. Let’s dive into what you get with the HubSpot CRM software and the Hubs.
In a hurry? Check out Hubspot’s pricing in a nutshell
- Free plan: Marketing, sales, services, content, and operations tools for free. Including 2K emails, 100 marketing contacts, 20 landing pages, a website, a blog, ads, and live chat.
- CRM Suite: Includes all Hubs with 3 plans. Starting at $50/month for the Starter plan with 1K marketing contacts, 2 Sales, and 2 Service Hub users.
- Marketing Hub: Email marketing automation, blogging, landing pages, ads live chat, and payments. Starts at $20/month for 1K marketing contacts.
- Sales Hub: Sales automation, playbooks, tasks, forecasting, lead scoring, esignatures, contact management, and reporting. Starts at $20/month for 2 paid users.
- Service Hub: Meeting scheduling, live chat, conversation routing, ticket automation, surveys, sequences, and analytics. Starts at $20/month for 2 paid users.
- Content Hub: Hosting, website development, drag-and-drop editor, themes, payments, AB testing, SEO, smart content, memberships, web apps, and analytics. Starts at $25/month.
- Operations Hub: Data sync, email health reporting, reply tracking, programmable automation, webhooks, and datasets. Start at $20/month.
HubSpot has offered an exclusive 25% discount on the Growth Suite for our readers. Get it here today.
There’s also a 10% annual discount on Starter and Professional plans. Nonprofit organizations get 40% off, and startups can get 30-90% off their first year.
Get started with Hubspot for free now
How much does HubSpot cost?
HubSpot cost varies based on the Hubs you choose:
The Marketing Hub has lead generation, blogging, ads, payments, email marketing, and automation.
The Sales Hub includes a sales CRM, sales engagement, reporting, sales automation, forecasting, and ABM tools.
Service Hub‘s tools include live chat, help desk automation, conversation routing, a knowledge base, and customer surveys.
The Content Hub’s content marketing features include a drag-and-drop page editor, dynamic content, website themes, forms, analytics, CDN, email marketing, blogging, AB testing and SEO tools. Operations Hub offers sophisticated data tools for custom integrations.
The free version is generous. You can schedule emails and meetings, send 2K monthly emails to 100 contacts, and use live chat. Your sales agents can send quotes, track and manage deals. Email analytics, web pages, and more are available for free.
Here are the starting prices of each hub and plans:
| Plans | CRM Suite | Marketing | Sales | Service | Content | Operations |
| Free | $0 | $0 | $0 | $0 | $0 | $0 |
| Starter | $50 | $20 | $20 | $20 | $25 | $20 |
| Professional | $1,781 | $890 | $500 | $500 | $400 | $800 |
| Enterprise | $5,000 | $3,600 | $1,200 | $1,200 | $1200 | $2000 |
Here’s how prices grow with your contact count for CRM Suite Starter:
You’ll pay extra for additional marketing contacts and users. On the Hubspot pricing page, you can put a custom bundle together and only pay for what you need.
Here’s how Hubspot CRM Suite Professional compares with similar plans from GetResponse, ActiveCampaign, and Engagebay:
| Contact Number | Hubspot CRM Suite Professional | GetResponse Ecommerce Marketing | ActiveCampaign Enterprise | Engagebay All-in-one Pro |
| 2K | $1,781 | $139 | $255 | $119.99 |
| 5K | $2,031 | $169 | $375 | $119.99 |
| 10K | $2,281 | $199 | $589 | $119.99 |
| 25K | $3,006 | $299 | $879 | $119.99 |
| 50K | $4081 | $444 | $1169 | $119.99 |
Compare the Hubspot Sales Hub prices with competing CRM software, if you’re looking for a CRM without marketing or service tools:
| Users | Hubspot Sales Hub Professional | Pipedrive Professional | Salesforce Sales Professional* |
| 5 | $500 | $245 | $400 |
| 10 | $1000 | $490 | $800 |
| 20 | $2000 | $980 | $1600 |
* Salesforce doesn’t have monthly plans. These are the monthly prices of yearly plans.
Find out the details about how these plans compare here.
HubSpot CRM Suite Pricing
The HubSpot CRM Suite includes all Hubs and has 3 subscription plans.
| HubSpot CRM Suite Plans | Monthly Price | Marketing Contacts | Monthly Email Sends | Paid Users | Additional Paid Users |
| Starter | $50 | 1K | 5x contact tier | 2 | $25/mo/user |
| Professional* | $1,781 | 2K | 10x contact tier | 5 | $100/mo/user |
| Enterprise** | $5,000 | 10K | 20x contact tier | 10 | $120/month/user |
* + $4,500 one-time Professional onboarding fee
** + $12,000 one-time Enterprise onboarding fee
You can increase the marketing contact limit for each plan. The cost of extra contacts will depend on your plan and how many contacts you have in your list:
| HubSpot CRM Suite Plans | Additional Marketing Contacts |
| Starter | 1K-3K: $50/mo/1K 3K-5K: $45/mo/1K 5K+: $40/mo/1K |
| Professional | 2-22K: $250/mo/5K 22-42K: $225/mo/5K 42-62K: $200/mo/5K 62-82K: $175/mo/ 5K 82K+: $150/mo/5K |
| Enterprise | 10-50K: $100/mo/10K 50-100K: $90/mo/10K 100-200K: $80/mo/10K 200-500K: $70/mo/10K |
CRM Suite Starter includes:
- Standard web analytics dashboard
- 25 active lists and 1K static lists with basic segmentation
- 1 blog & 1 shared inbox
- Basic email automation with 10 actions
- Email tracking
- Basic SEO recommendations
- Email & in-app chat support
- Multi-language content creation
- No Hubspot branding except on blog
CRM Suite Professional has:
- 100 custom reports
- Advanced email health reporting
- 100 blogs (without Hubspot branding) & 100 shared inboxes
- Omnichannel marketing automation with unlimited actions
- Advanced SEO recommendations
- Phone support
- Dynamic & smart content
- A/B testing
- 10 teams
And in the Enterprise CRM suite, you’ll find:
- 500 custom reports
- 300 teams & hierarchical teams
- Multi-touch revenue attribution
- 200 shared inboxes
- Custom objects
- Behavioral event triggers and reporting
- Adaptive testing
- Additional root domains
HubSpot Marketing Hub Pricing
Marketing Hub has Starter, Professional, and Enterprise plans. All 3 plans include the free HubSpot CRM tools.
Starter costs $20/month for 1K contacts. The monthly email-sending limit is 5X your marketing plan’s contact tier. It comes with email and in-app chat support.
It includes 10 automated email actions, 25 active lists, 1K static lists, live chat, standard conversational bots, 10 reporting dashboards, 1 shared inbox, and 1 blog. You can create 10K landing pages and get basic SEO recommendations.
HubSpot Marketing Hub Starter Features
| What’s Included (All Free Tools plus) | What’s Not |
| 5K monthly emails (5x contact number) | Contact scoring |
| Email and in-app chat support | Video hosting |
| Email automation (10 actions) | Omnichannel marketing automation |
| Mobile optimization for emails | Mobile optimization for site content |
| 25 active and 1K static lists | Team and campaign management |
| Basic reporting | A/B testing |
| 10 reporting dashboards (each w/10 reports) | Social media tools |
| 1 shared inbox | Dynamic and multi-language content |
| 1 blog with 100 posts | Custom web analytics |
| 10K landing pages | |
| Basic SEO recommendations |
Professional starts at $890/month for 2K contacts. Monthly email sending limit is 10X your number of active contacts. It has phone support and 100 shared inboxes. Its multichannel automation workflows include email, social media, ads, website, and chat. You can host videos and display dynamic and multi-language content across channels.
It also unlocks smart content, dynamic product recommendations, and A/B tests. You can create custom web traffic and campaign reports. You need to buy a one-time onboarding that costs $3,000 to get started with the Professional plan.
HubSpot Marketing Professional Features
| What’s Included (Everything in Starter, plus) | What’s Not |
| 20K monthly emails (10x contact number) | User management tools |
| Phone support | AI & ML based A/B testing |
| Omnichannel marketing automation | Predictive lead scoring |
| Video hosting | Behavioral event triggers and reporting |
| A/B testing | Custom objects and reports |
| Mobile content optimization | |
| 1K active and 1K static lists | |
| Social media tools | |
| 100 shared inboxes | |
| 100 blogs without HubSpot branding | |
| Dynamic and multi-language content | |
| Custom reporting | |
| 325 reporting dashboards (each w/30 reports) | |
| Custom web analytics | |
| Team and campaign management | |
| Contact scoring | |
| Advanced SEO recommendations |
Enterprise starts at $3,600/month for 10K contacts. The monthly sending limit is 20x your number of active contacts. It includes 200 shared inboxes, 1,5K active, and 1,5K static lists.
It’s for large teams that need different access levels and advanced reporting, automation, and integrations. You can manage user access and create 350 reporting dashboards, each with 30 reports. Plus, you get AI & ML-based A/B testing, predictive lead scoring, and custom behavioral events. To get started with the Professional plan, you need to buy a one-time onboarding that costs $6,000.
HubSpot Marketing Enterprise Features
| What’s Included (Everything in Professional, plus) |
| 200K monthly emails (20x contact number) |
| 1,5K active and 1,5K static lists |
| 200 shared inboxes |
| 350 reporting dashboards (each w/30 reports) |
| User management tools |
| AI & ML based A/B testing |
| Predictive lead scoring |
| Behavioral event triggers and reporting |
| Custom objects and reports |
HubSpot Marketing Hub Pricing
| Number of Contacts | Starter Price | Professional Price* | Enterprise Price** |
| 1K | $20 | N/A | N/A |
| 2K | $40 | $890 | N/A |
| 5K | $96 | $1,140 | N/A |
| 10K | $176 | $1,390 | $3,600 |
| 20K | $336 | $1,890 | $3,700 |
| 30K | $496 | $2,340 | $3,800 |
| 50K | $816 | $3,190 | $4,000 |
* + $3,000 one-time Professional onboarding fee
** + $6,000 one-time Enterprise onboarding fee
HubSpot Sales Hub Pricing
The HubSpot Sales Hub has CRM tools to organize customer data and shorten deal cycles. It has Starter, Professional, and Enterprise plans.
The Starter plan costs $20 per month for 2 users. It includes 2 pipelines per account, live chat, meeting scheduling, 5K documents, 5K email templates, 1-to-1 emails, calling, payments, email and chat support. You can assign conversations and deals to Sales Hub users and automated tasks and email notifications.
HubSpot Sales Hub Starter Features
| What’s Included (All Free Tools, plus) | What’s Not |
| Email and in-app chat support | Phone support |
| Live chat | Teams |
| Meeting scheduling | Personalized send times |
| Documents | Custom reporting |
| 1-to-1 email | Sales analytics |
| Conversation routing | Sequences |
| Task and notification triggering | Product library |
| Multiple currencies | Forecasting |
| Goals to measure performance | |
| 25 active and 1K static lists | |
| 1 shared inbox | |
| 10 reporting dashboards (each w/10 reports) | |
| 1 HubSpot-provided phone number | |
| Call and auto-log for 500 mins |
HubSpot Sales Hub Professional starts at $500/month for 5 users. It offers team management, forecasting, product library, email sequences, and phone support. You can create custom reports and automation to save time. It’s a comprehensive sales software for mid and large teams to scale sales processes.
HubSpot Sales Hub Professional Features
| What’s Included (Everything in Starter, plus) | What’s Not |
| Phone support | Custom objects |
| Teams | Hierarchical teams |
| Forecasting | Custom user roles and permissions |
| Custom reporting | Conversation intelligence |
| 5 Playbooks | Predictive lead scoring |
| Sales analytics | |
| Sequences | |
| Product library | |
| Personalized send times | |
| 1K active and 1K static lists | |
| 100 shared inboxes | |
| 25 reporting dashboards (each w/30 reports) | |
| 3 HubSpot-provided phone numbers | |
| Call and auto-log for 3K mins |
Sales Hub Enterprise plan starts at $1,200 per month for 10 users. Store any data in your sales CRM with custom objects. You can create hierarchical teams, custom user roles, and permissions. Playbooks and predictive lead scoring help your sales team close deals faster.
HubSpot Sales Hub Enterprise Features
| What’s Included (Everything in Professional, plus) |
| Custom objects |
| Hierarchical teams |
| Custom user roles and permissions |
| 5K Playbooks |
| Conversation intelligence |
| Predictive lead scoring |
| 1,5K active and 1,5K static lists |
| 200 shared inboxes |
| 50 reporting dashboards (each w/30 reports) |
| 5 HubSpot-provided phone numbers |
| Call and auto-log for 12K mins |
HubSpot Sales Hub Monthly Pricing
| Number of Users | Starter Price | Professional Price* | Enterprise Price* |
| 2 | $20 | N/A | N/A |
| 5 | $50 | $500 | N/A |
| 10 | $100 | $1,000 | $1,200 |
| 15 | $150 | $1,500 | $1,800 |
| 20 | $200 | $2,000 | $2,400 |
| 30 | $300 | $3,000 | $3,600 |
| 40 | $400 | $4,000 | $4,800 |
| 50 | $500 | $5,000 | $6,000 |
* + $750 one-time Professional onboarding fee
** + $3,000 one-time Enterprise onboarding fee
HubSpot Service Hub Pricing
Service Hub’s customer service tools help you improve customer experience and satisfaction. It has 3 plans: Starter, Professional, and Enterprise.
Starter costs $20/month for 2 users. It has 1 shared and 1 mobile inbox, live chat, email, conversation routing, meeting scheduling, 5K templates, 5K documents, email and chat support. You can use conversational bots and create ticket pipelines.
HubSpot Service Hub Starter Features
| What’s Included (All Free Tools, plus) | What’s Not |
| Email and in-app chat support | Phone support |
| Live chat | Ticket routing |
| Meeting scheduling | Knowledge base |
| Email templates | Customer feedback surveys |
| Documents | Forecasting |
| 1-to-1 email | Product library |
| Conversational bots | Channel switching |
| Team emails | |
| Ticket pipelines | |
| Simple ticket automation | |
| 25 active and 1K static lists | |
| 1 shared and 1 mobile inbox | |
| 10 reporting dashboards (each w/10 reports) | |
| 1 HubSpot-provided phone number | |
| Calling for 500 mins |
Professional starts at $500 per month for 5 users. It includes automated workflows, goals, forecasting, call transcription, customer feedback surveys, multi-language knowledge base, product library, SLAs, and phone support. You can have 100 shared and 100 mobile inboxes. Service agents can switch between customer communication channels without interrupting the conversation.
HubSpot Service Hub Professional Features
| What’s Included (Everything in Starter, plus) | What’s Not |
| Phone support | Custom objects |
| Ticket routing | Hierarchical teams |
| Knowledge base | Custom user roles and permissions |
| Customer feedback surveys | Conversation intelligence |
| 5 playbooks | Goals |
| Forecasting | Sandboxes |
| Product library | |
| Channel switching | |
| 1K active and 1K static lists | |
| 100 shared and 100 mobile inbox | |
| 25 reporting dashboards (each w/30 reports) | |
| 3 HubSpot-provided phone numbers | |
| Call and auto-log for 3K mins |
The Enterprise plan starts at $1,200/month for 10 users. It offers hierarchical teams, custom user permissions, and conversational intelligence.
HubSpot Service Hub Enterprise Features
| What’s Included (Everything in Professional, plus) |
| Custom objects |
| Hierarchical teams |
| Custom user roles and permissions |
| 5000 playbooks |
| Conversation intelligence |
| Sandboxes |
| 1,5K active and 1,5K static lists |
| 200 shared inboxes |
| 50 reporting dashboards (each w/30 reports) |
| 5 HubSpot-provided phone numbers |
| Call and auto-log for 12K mins |
HubSpot Service Hub Monthly Pricing
| Number of Users | Starter Price | Professional Price* | Enterprise Price** |
| 2 | $20 | N/A | N/A |
| 5 | $50 | $500 | N/A |
| 10 | $100 | $1,000 | $1,200 |
| 15 | $150 | $1,500 | $1,800 |
| 20 | $200 | $2,000 | $2,400 |
| 30 | $300 | $3,000 | $3,600 |
| 40 | $400 | $4,000 | $4,800 |
| 50 | $500 | $5,000 | $6,000 |
* + $750 one-time Professional onboarding fee
** + $3,000 one-time Enterprise onboarding fee
HubSpot Content Hub Pricing
The Content Hub is a content management software that include hosting, themes, dynamic content, drag-and-drop editing, blogs, and memberships. It’s available in 3 plans: Starter, Professional, Enterprise.
For $25/month, Starter has themes, a drag-and-drop editor, 50 web and 20 landing pages, 1 blog, forms, ad management, payments, 2K monthly emails, analytics, email and chat support. You can have 5 active and 1K static contact lists with unlimited contacts. 10 reporting dashboards (with 10 reports each) and 1 shared inbox are also included.
You can remove HubSpot branding from web pages and create 1 multi-language blog to publish 10K posts. Basic SEO recommendations for pages and blogs are helpful to improve search rankings. Transfer a Google Ads audience directly to your HubSpot CRM to track cross-channel campaign performance. It also includes conversational bots to qualify leads, book meetings, and channel leads to your sales team.
HubSpot Content Hub Starter Features
| What’s Included (All Free Tools, plus) | What’s Not |
| 2K emails per month | Removing HubSpot branding from emails |
| Email & in-app chat support | Phone support |
| Forms & popups | No code customizations or custom targeting in forms |
| Themes and simple templates | Advanced templates |
| Conversational bots | No custom bots or advanced targeting for conversational bots |
| 50 web pages & 20 landing pages | A/B testing |
| 1 Blog on your website’s subdomain | Standard contact scoring |
| Basic SEO recommendations | Advanced SEO recommendations |
| Segmentation | Dynamic content and personalization |
| Ad management | Video hosting |
| Basic reporting | |
| 10 reporting dashboards (each w/10 reports) | |
| 1 shared inbox |
The Professional plan costs $400 per month for dynamic and personalized content, 10K web and landing pages, 100 blogs with 10K blog posts, advanced SEO recommendations, A/B testing, advanced reporting, and phone support. You still get 2K monthly emails with Hubspot branding.
It includes 25 reporting dashboards and 5 contact scoring properties. You can use them to customize reports and website analytics.
HubSpot Content Hub Professional Features
| What’s Included (Everything in Starter, plus) | What’s Not |
| Phone support | AI & ML based A/B testing |
| Custom bots and form customization | 1 extra root domains |
| Custom templates | Memberships |
| 10K web pages & 10K landing pages | Web apps |
| Smart content (dynamic & personalized) | User management tools |
| A/B testing | |
| Advanced SEO recommendations | |
| 100 shared inboxes | |
| Custom reporting | |
| 25 reporting dashboards (each w/30 reports) | |
| Standard contact scoring (w/5 properties) | |
| Video hosting for 50 videos |
The Content Hub Enterprise plan costs $1,200 per month. It includes 200 shared inboxes, 9 extra root domains, 25 contact-scoring properties, 50 reporting dashboards, and 30 reports per dashboard.
Enterprise’s AI and ML-based A/B testing is a huge time-saver. You can test 5 page variations to improve conversions. You can custom-build web apps like an event system, customer portal, LMS, and calculator. Memberships and team management help you control visitor and user access to your site.
HubSpot Content Hub Enterprise Features
| What’s Included (Everything in Professional, plus) |
| AI & ML based A/B testing |
| 9 extra root domains |
| Memberships |
| User management tools |
| Web apps |
| 200 shared inboxes |
| 50 reporting dashboards (each w/30 reports) |
| Advanced contact scoring (w/25 properties) |
HubSpot Operations Hub Pricing
HubSpot Operations Hub syncs data between Hubspot and third-party apps. And keep your data clean in the process. It comes in 3 plans, Starter, Professional, and Enterprise.
The Starter plan costs $20 monthly with 25 active and 1000 static lists, custom field mapping, 400 workflows, 1000 custom properties, required fields, payments and email and chat support.
HubSpot Operations Hub Starter Features
| What’s Included (Everything in Free, plus) | What’s Not |
| Custom field mapping | Default permission sets |
| 1000 custom properties per object | Data health reporting |
| Required fields | Deal and company scoring |
| 25 active and 1K static lists | Data quality automation |
| Payments | Scheduled workflow triggers |
| Email and in-app chat support | Custom reporting |
HubSpot Operations Hub Professional costs $800/month. It unlocks 3100 custom reports, permission sets, data quality automation, scheduled workflow triggers, 5 presets, contact scoring, and webhooks. You can track data health and receive AI-powered data formatting recommendations.
HubSpot Operations Hub Professional Features
| What’s Included (Everything in Starter, plus) | What’s Not |
| Phone support | Datasets |
| Advanced data formatting, and health tracking | Advanced data calculations and prep |
| Data quality & programmable automation | Custom objects |
| 3100 custom reports | Advanced permissions |
| Permission sets | Sandboxes |
| Webhooks | |
| 325 reporting dashboards (each w/30 reports) | |
| 1,1K active and 1K static lists |
HubSpot Operations Hub Enterprise costs $2,000 per month with 50 reusable custom datasets, 1100 workflows, 3500 custom reports, 100 presets, custom permission sets, sandboxes, and datasets.
HubSpot Operations Hub Enterprise Features
| What’s Included (Everything in Professional, plus) |
| Datasets |
| Advanced data calculations and prep |
| Custom objects |
| Advanced permissions |
| Sandboxes |
| 350 reporting dashboards (each w/30 reports) |
| 1,6K active and 1,5K static lists |
HubSpot Add-ons & Extras
HubSpot has different add-ons for the CRM suite, Hubs, and plans. On Starter plans, only the API limit increase add-on is available for $500/mo. This bumps your API call volume for integrations between Hubspot and other apps to 1M/day. Professional and Enterprise plans have more add-ons. Here’s the full list:
| Add-On | Monthly Price | Function | Available with |
| API Limit Increase | $500 | Increase API call volume to 1M/day | All plans and hubs |
| Ads Limit Increase | $100 | 50 additional ad conversion events and 50 additional audiences | Professional and Enterprise plans of CRM Suite and Marketing Hub |
| Custom SSL | $100 | Additional customization beyond the standard SSL | Professional and Enterprise plans of CRM Suite, Marketing, Service, and Content Hubs |
| Reporting Limit Increase | $200 | Increase dashboard limit by 300 and custom report limit by 3K | Professional and Enterprise plans of CRM Suite, Marketing, Sales, Service, Content, and Operations Hubs |
| Dedicated IP | $300 | More control over sender reputation | Professional and Enterprise plans of CRM Suite and Marketing Hub |
| Transactional Email | $600 | Automated transactional emails | Professional and Enterprise plans of CRM Suite and Marketing Hub |
| Domains Limit Increase | $100 | 1 additional root domain | Enterprise plans of CRM Suite, Marketing and Content Hubs |
| Business Units | $1000 | Managing multiple brands in a single HubSpot account | Enterprise plan of CRM Suite and Marketing Hub |
| Transcription Limit Increase | $250 | 400 transcription hours | Enterprise plan of CRM Suite, Sales and Service Hubs |
| Sandbox Limit Increase | $750 | 1 sandbox account | Enterprise plan of CRM Suite and Marketing, Sales, Service, Content, and Operations Hubs |
| Lists Limit Increase | $200 | 100 active lists and 100 static lists | Professional and Enterprise plan of CRM Suite, Marketing, Service, Content, and Operations Hubs |
| Calling Minute Limit Increase | $50 | 1K minutes per month | Professional and Enterprise plan of CRM Suite, Sales and Service Hubs |
| Phone Number Limit Increase | $25 | 5 numbers per month | Professional and Enterprise plan of CRM Suite, Sales and Service Hubs |
| Video Limit Increase | $50 | 10 videos | Professional and Enterprise plan of CRM Suite, Marketing, Service, and Content Hubs |
| WhatsApp Limit Increase | $70 | 1000 conversations per month | Professional and Enterprise plan of CRM Suite, Marketing and Service Hubs |
You can buy multiple of add-on to increase limits, except transactional email, dedicated IP, SSL, and API Limit Increase.
HubSpot Discounts
HubSpot offered an exclusive 25% discount on the Growth Suite for our audience. Get it here today.
There’s a 10% discount on all Starter and Professional plans if you pay annually. Nonprofit organizations get 40% off on HubSpot pricing plans. And the HubSpot for Startups program comes in 3 versions:
Explaining HubSpot pricing: Hubs, Marketing Contacts, Users, Support, AB testing, automation, ads
Hubspot has free tools, the CRM Suite, 5 Hubs, 3 plans for each hub, and the suite. You can even create a bundle with the features you need. Let’s break down what influences the price of Hubspot to avoid paying for things you don’t need. Read our full HubSpot review for details about features, pros, and cons.
Hubs
Hubs’ prices vary based on the features, contact, email, and support level. Content and Operations Hubs’ plans have fixed prices. Marketing Hub’s prices increase with the number of Marketing Contacts. Sales and Customer Service plans charge per user.
The CRM Suite contains all Hubs in that plan. So a Starter CRM Suite includes the Starter plan for Marketing, Sales, Service, Content, and Operations Hubs.
HubSpot Hubs Starter & Professional Plans Monthly Pricing
| Hub | Starter | Professional |
| CRM Suite | $50 | $1781 |
| Marketing | $20 | $890 |
| Sales | $20 | $500 |
| Service | $20 | $500 |
| Content | $25 | $400 |
| Operations | $20 | $800 |
Hubs are the most important factor that influences HubSpot pricing.
Marketing Contacts
Marketing Contacts in Hubspot are contacts you can target with marketing emails and ads. Non-marketing contacts can exist in HubSpot CRM for free. But you can’t send them any campaign.
Marketing Hub pricing starts at a base price, and it varies based on the number of your marketing contacts.
| Number of Contacts | Starter Price | Professional Price* | Enterprise Price** |
| 1K | $20 | N/A | N/A |
| 2K | $40 | $890 | N/A |
| 5K | $96 | $1,140 | N/A |
| 10K | $176 | $1,390 | $3,600 |
| 20K | $336 | $1,890 | $3,700 |
| 30K | $496 | $2,340 | $3,800 |
| 50K | $816 | $3,190 | $4,000 |
* + $3,000 one-time Professional onboarding fee
** + $6,000 one-time Enterprise onboarding fee
Marketing Contacts are the second most important factor that affects the price of Hubspot.
Users
You can have unlimited free users in Hubspot. To give users access to paid features of Sales and Service Hubs, you need to buy paid users.
Here’s a breakdown of the 2 hubs’ user limits:
| Number of Users | Starter Plans | Professional Plans | Enterprise Plans |
| 2 | $20 | N/A | N/A |
| 5 | $50 | $500 | N/A |
| 10 | $100 | $1,000 | $1,200 |
| 15 | $150 | $1,500 | $1,800 |
| 20 | $200 | $2,000 | $2,400 |
| 30 | $300 | $3,000 | $3,600 |
| 40 | $400 | $4,000 | $4,800 |
| 50 | $500 | $5,000 | $6,000 |
Users are the third most important factor in HubSpot pricing.
Support
Email and in-app chat support are available in all Starter plans. For phone support, you have to upgrade to a Professional plan.
A/B testing
Content and Marketing Starter plans don’t have A/B testing. Professional plans have A/B testing for emails and landing pages. For AI&ML-based adaptive testing, upgrade to Content or Marketing Hub Enterprise plans.
Automations
Marketing Hub Starter includes email automation. Professional unlocks marketing automation for email, social, ads, website, and chat with 300 workflows. The workflow count increases to 1000 for Enterprise.
To use the sales automation tools in the Sales Hub, go for Sales Hub Professional.
Is HubSpot actually free?
HubSpot offers free marketing and CRM tools software with unlimited users and 2K monthly emails to 100 contacts.
You can create a website with 25 pages and 20 landing pages with HubSpot branding. And a blog with 100 posts and HubSpot branding on the same domain as your website. You’ll have access to the lite versions of these tools:
- Forms and landing pages
- Email marketing & scheduling
- Ad management
- Shared inbox and live chat
- Conversational bots
- Team email
- Customizable quotes
- Ticketing
- Website pages and drag-and-drop editor
- Blog
- Data sync
Comparing HubSpot Pricing
Here’s how HubSpot’s pricing compares to its alternatives:
HubSpot vs Pipedrive pricing
Pipedrive is a popular, specialized sales CRM. It has 4 plans with similar features to the Hubspot Sales Hub:
- Essential: $14/user/month
- Advanced: $34/user/month
- Professional: $49/user/month
- Enterprise: $99/user/month
Here’s how the Professional Plans for the 2 CRMs compare:
HubSpot vs Pipedrive Monthly Pricing Plans
| Number of Users | Pipedrive Professional | Sales Hub Professional* |
| 5 | $245 | $500 |
| 10 | $490 | $1,000 |
| 15 | $735 | $1,500 |
| 20 | $980 | $2,000 |
* + $750 one-time Professional onboarding fee
For small businesses looking for an affordable and specialized sales CRM, Pipedrive is a better choice. The prices are half of Hubspot, so it’s a better choice if you’re looking for a sales CRM.
Hubspot is a better choice for medium size businesses and enterprises with bigger budgets. The major advantage of Hubspot is how all Hubs work together in the CRM Suite. If you’re looking for an all-in-one CRM platform, go for Hubspot.
HubSpot vs ActiveCampaign pricing
ActiveCampaign is a popular marketing automation service with a sales CRM. Pricing is broken down into 4 plans:
- Starter: starts at $15 per month
- Plus: starts at $49 per month
- Pro: starts at $79 per month
- Enterprise: starts at $145 per month
HubSpot vs ActiveCampaign Monthly Pricing Plans
| Number of Contacts | ActiveCampaign Enterprise | HubSpot CRM Suite Professional* |
| 2K | $255 | $1,781 |
| 5K | $375 | $2,031 |
| 10K | $589 | $2,281 |
| 25K | $879 | $3,006 |
* + $4,500 one-time Professional onboarding fee
ActiveCampaign’s plans are much more affordable than Hubspot. It’s one of the best HubSpot alternatives for email marketing, CRM, and marketing automation. For growing businesses looking for an email marketing tool with advanced automation, ActiveCampaign is the better option. Learn more about these features in our full ActiveCampaign review.
HubSpot offers connected Hubs with advanced CRM functions for those who have large teams. If you’d like to have everything under one roof, from website to customer service, then try Hubspot.
HubSpot vs GetResponse pricing
GetResponse is an affordable and feature-rich email marketing automation tool with 3 pricing plans. For 1000 contacts, they cost:
- Email Marketing: $19 per month
- Marketing Automation: $59 per month
- Ecommerce Marketing: $119 per month
HubSpot vs GetResponse Monthly Pricing Plans
| Number of Contacts | GetResponse Email Marketing | HubSpot Marketing Hub Starter |
| 1K | $19 | $20 |
| 2K | $29 | $40 |
| 5K | $54 | $96 |
| 10K | $79 | $176 |
GetResponse is a great Hubspot alternative for small and medium businesses. It has email marketing, landing pages, websites, marketing automation, webinars, funnels, and analytics. All this for a much lower price. Read our full GetResponse review or our GetResponse pricing guide.
HubSpot is better suited for medium to large businesses. The cost rises steeply for advanced features. If you have the budget, it’s a great tool to run multichannel campaigns and track customer journeys with advanced reporting.
HubSpot vs Engagebay pricing
Engagebay is an affordable, all-in-one CRM platform with marketing, sales, and service products:
- Marketing Bay: starts from $12.99/user/month
- CRM & Sales Bay: starts from $12.99/user/month
- All-in-One: starts from $14.99/user/month
- Service Bay: Free customer service product
HubSpot vs Engagebay Monthly Pricing Plans
| Number of Contacts | Engagebay All-in-one Pro | CRM Suite Professional* |
| 2K | $99.99 | $1,781 |
| 5K | $99.99 | $2,031 |
| 10K | $99.99 | $2,281 |
| 25K | $199.88 | $3,006 |
* + $4,500 one-time Professional onboarding fee
EngageBay costs a fraction of HubSpot with similar functionality except website, blogs, and payments. Having marketing, sales, service, and live chat products makes it an affordable Hubspot alternative for small businesses. It’s very easy to use with great support. Check out our full Engagebay review to find out more about features, pros, cons, and pricing.
HubSpot has the Content Hub, payments, and more integrations for the premium price. Making it a better fit for larger businesses. If you don’t mind paying extra for these features, go for Hubspot.
HubSpot vs Salesforce pricing
Salesforce is a household name in SaaS with CRM, service, marketing, and ecommerce product. The Salesforce Sales Cloud has 4 plans:
- Essentials: $25/user/month
- Professional: $75/user/month
- Enterprise: $150/user/month
- Unlimited: $300/user/ month
HubSpot vs Salesforce Monthly Pricing Plans
| Number of Users | Salesforce Essentials* | Sales Hub Starter |
| 2 | $50 | $20 |
| 5 | $125 | $50 |
| 10 | $250 | $100 |
| 15 | $375 | $150 |
| 20 | NA | $200 |
*billed annually
Salesforce is a more advanced and customizable HubSpot alternative for large organizations with sizable budgets. Salesforce wins over Hubspot in sales reporting and forecasting.
HubSpot has better marketing features on more plans, like ad management, email and page templates, social media management, blogging, and SEO recommendations. It’s also easier to learn with a cleaner interface. The free tools and prices of Hubspot also give it an edge. Salesforce only has a free trial.
Check out our reviews of the best CRMs with email marketing with more Hubspot alternatives. Or have a look at free and cheap email marketing tools, most have lightweight CRMs suitable for small businesses.
Onboarding fees
You’ll need to buy onboarding for HubSpot Professional and Enterprise plans. This is for all Hubs except Content and Operations. Each Hub’s onboarding program has technical and strategic guidance on making the most of your subscription. During Marketing Hub Onboarding, you get guidance on:
- How your data lives in HubSpot
- Lead capture and conversion paths
- Segmenting your data
- Email marketing
- Traffic and website analytics
- Content strategy
- Automated lead nurturing and internal lead assignment setup
- Campaign setup and analysis
| Plan | Onboarding Fee |
| CRM Suite Professional | $4,500 |
| CRM Suite Enterprise | $12,000 |
| Marketing Hub Professional | $3,000 |
| Marketing Hub Enterprise | $6,000 |
| Sales Hub Professional | $750 |
| Sales Hub Enterprise | $3,000 |
| Service Hub Professional | $750 |
| Service Hub Enterprise | $3,000 |
So which HubSpot pricing plan should you pick?
HubSpot’s free tools cover the needs of micro-businesses getting started with online marketing. It includes 2K monthly emails to 100 contacts, unlimited users, reply tracking, and email health reporting features.
Marketing or Content Hubs’ Starter plans are a good fit for small businesses with growing lists. CRM Suite combines all of HubSpot’s 5 Hubs. The Starter CRM Suite has 2 Sales and 2 Service Hub users, 1K Marketing Contacts, and a 5K monthly sending limit.
HubSpot Hubs’ Professional and Enterprise plans unlock advanced features at premium prices. Large teams can use HubSpot as an integrated CRM platform if they have the budget. Professional plans are enough for scale-ups and midsize businesses to gather customer data, track sales pipelines, and manage marketing assets. Enterprise plans are a good option for larger organizations with team management, security features, and deep integrations.
HubSpot Pricing FAQ
How much does HubSpot cost a month?
The free tools of Hubspot include 2K monthly emails to 100 contacts and the basic features of each Hub with Hubspot branding.
Try Hubspot for free here
What is the pricing of HubSpot?
All Hubs except Operations and CMS require a one-time onboarding fee for Professional and Enterprise. Onboarding fees range between $750-$12000.
Get started with Hubspot for free
Is Hubspot still free?
Free Hubspot is a good fit for micro businesses starting online if you don’t mind the branding. You’ll get marketing, sales, service, CMS, and operations tools. Create a website with 25 pages and your content onto the blog. Grow subscribers with form and landing pages. And send email campaigns to your contact.
Sign up to Hubspot for free here
Is free HubSpot worth it?
Try Hubspot for free here
Do I need Mailchimp if I have HubSpot?
No, you don’t need MailChimp if you have the CRM Suite or the Marketing Hub in Hubspot. These include email marketing and automation to send email campaigns.
Many cheaper Mailchimp alternatives have Hubspot integrations and advanced features.
Why is HubSpot so expensive?
It’s a full marketing, sales, service, CMS, and operations platform with tons of features that all work together. If you use HubSpot well, it makes up for the cost.
Hubspot isn’t for everyone. We reviewed the best Hubspot alternatives that are more affordable.
How many emails can I send with HubSpot?
Professional has 120K monthly emails for $1,390 and 220K for $1,890. In Enterprise, 200K monthly email sends cost $3,600, and 1M monthly emails cost $4,000.
In the Hubspot Marketing Hub, your plan determines how many emails you can send. The email send limit is 5x your marketing contact limit on Starter, 10x on Professional, and 20x on Enterprise.
Try Hubspot for free here