Mailerlite is an established, easy-to-use email marketing software. And just like their software, the pricing is easy to understand too.
Mailerlite has 3 fixed pricing plans: Free, Growing Business ($10/mo), and Advanced ($21/mo). Large enterprises can get custom pricing.
I won’t repeat MailerLite’s pricing page verbatim. Instead, we’ll dive into each pricing plan, how they work, and compare them to other software. If you sign up for MailerLite here, you’ll a 30% discount.
In a hurry? Check out MailerLite’s main pricing plans in 2023
- Free plan: This is one of the most heavily stacked free plans you’ll find in an email marketing service. Send up to 12000 emails a month to 1,000 subscribers.
- Growing Business: The starting price is $10/month for unlimited emails, 3 users, templates, and 24/7 email support.
- Advanced: All features in Growing Business plus unlimited users, custom HTML editor, popups, more triggers in automation, and live chat support.
- Enterprise: For businesses with over 100K subscribers. You’ll get a dedicated account manager & IP, landing page & newsletter design.
How much does MailerLite cost?
Mailerlite prices can be split into two broad choices: free and paid plans.
The free plan is perfect for anyone who’s venturing into email marketing or has a small monthly email volume. It comes with critical features like landing pages and an email automation builder.
The paid plans suit growing businesses with higher monthly email volumes. It’s perfect for eCommerce businesses and those looking for email templates, selling digital products, better automation, and websites.
|No. of contacts||Free plan||30-day free trial||Growing Business||Advanced|
Here’s how the prices compare as your subscriber count keeps increasing:
You’ll notice that as your subscribers grow, the Advanced plan gets more expensive. This is because you get more support and users.
After 50,000 subscribers, you can only choose between the Advanced or Enterprise plan.
MailerLite Growing Business pricing
Mailerlite’s Growing Business Plan starts at $10/month and comes with unlimited monthly emails. You can have 3 users and get 24/7 email support.
This plan is perfect for small growing businesses. Quickly test new ideas without worrying about quotas. With this plan, create as many websites, landing pages, forms, and pop-ups as you like.
Saving time is key for small businesses. The 24/7 email support, newsletter templates, RSS campaigns, and more advanced automation will save you time.
If you own an eCommerce store, you’ll love the 30+ eCommerce blocks Mailerlite offers. Use them to build product pages, then promote them with forms, emails, and landing pages.
MailerLite Growing Business Plan
|What’s included||What’s not|
|Newsletter Templates||Custom HTML editor|
|Remove Mailerlite logo from emails||Multiple automation triggers|
|Unlimited automation sequences||Password protected pages|
|Landing page templates||24/7 live chat support|
|Ecommerce blocks and integrations|
|Dynamic email content|
MailerLite Advanced pricing
The Mailerlite Advanced plan is suited for medium-sized businesses. It’s also perfect for small organizations that have a bigger email list. Along with unlimited emails, add as many users as you like. Plans start at $21/mo, and you only need to upgrade as your subscriber count grows.
With the Advanced plan, you can amp up your marketing with promotional pop-ups and Facebook audiences. Sync your MailerLite segments with Facebook. discover look-alike audiences and target people like your email subscribers.
Branding is vital to bigger businesses. Send and edit your custom HTML templates with the HTML editor that comes with the Advanced plan.
Get quick responses from the MailerLite support team, as this plan comes with 24/7 live chat support.
MailerLite Advanced Plan
|What’s included||What’s not|
|Everything in Growing Business plan +||Dedicated account manager|
|Unlimited users||Own email IP address|
|Facebook custom audiences||Customized templates from the MailerLite team|
|HTML email editor|
|Password protected pages|
|24/7 live chat support|
MailerLite Enterprise pricing
The MailerLite Enterprise plan is for companies with subscriber lists over 100K. It also suits companies who want to outsource some of their email marketing. The Enterprise plan includes features like:
- Dedicated success manager
- Dedicated IP address
- Consultation services for better email deliverability
- Landing page and email design by Mailerlite
Get started here and contact Mailerlite to get a quote for the Enterprise plan.
Looking for that extra bit of incentive to sign-up for MailerLite? We’ve got you covered.
We spoke with Mailerlite, and if you sign up here today, you get a full month free with all the premium features. These include forms, email templates, landing pages, websites, automations, A/B testing, and more. It’s the perfect way to fully test the software.And if you sign up for an annual plan, you can get an extra 30% off on each plan. (Yes, MailerLite loves us 😍).
Non-profit organizations also get a 30% discount on MailerLite plans. To qualify, state you’re a non-profit while signing up. Then send supporting documents to MailerLite’s team.
Explaining MailerLite pricing: subscribers, plans, users
Every business has different needs, and this is true for email marketing. By understanding which features drive the price, you’ll make a better decision about which plan is for you. Let’s break down MailerLite’s price into each pricing factor. Check our full Mailerlite review for a run-down of all the features, pros, and cons.
A subscriber in Mailerlite is an Active Unique Subscriber. It is an active person on your email list. Other email software companies also call them contacts. By counting Active subscribers, you don’t pay for unsubscribed, inactive, or duplicate contacts.
Within MailerLite, only the number of Unique Subscribers Used who you’ve sent an email to in the past 30 days count towards your plan limit.
Subscribers are the biggest factor in how much you’ll pay, so only counting the active ones used can make a big difference! Here’s how much you’ll pay per month according to the number of Active used subscribers:
|Your number of active |
The pricing plan is the second most influential factor on how much you’ll play. Let’s look at the difference between the prices for Growing Business and Advanced Plan for each tier.
|No. of subscribers||Difference in price between plans|
You’ll notice that the price difference is less for a small number of subscribers. But on average, the price difference between plans increases as you gain subscribers.
This is because in the Advanced plan, you get powerful features like multiple triggers in automations, Facebook audience syncing, a custom HTML email editor, unlimited users, and live chat support.
A user is any person who has access to your MailerLite account with their own login. This could be a team member, a contractor, or an agency. The amount of users is the third-biggest factor affecting the price of Mailerlite.
Here’s how it works:
- If it’s just you using your account. You can stick with the free plan.
- If you want access for 3 users (including you), you’ll have to opt for the Growing Business plan
- If you want unlimited users for your account, the Advanced plan is the way to go.
Support (Email, Live-chat, Basic, Priority)
Mailerlite offers basic and priority support levels for different price tiers. The free plan comes with basic email support.
If you want priority email support, go for the Growing Business plan.
For the fastest support, go for the Advanced plan, which offers priority live chat.
Landing pages & Websites
The free plan has limits of 1 website and 10 landing pages. The paid plans have no limits on how many websites and landing pages you can build. As such, these two features don’t affect the pricing much.
Except for the free plan, all plans have unlimited monthly emails. So this factor does not affect pricing.
The 2 most important factors determining Mailerlite price are subscriber count and your plan. Secondary pricing factors are support channels and priority and user count.
Is MailerLite actually free?
Mailerlite has one of the most generous free plans out there. Here’s what you get with the free plan:
- Subscribers: 1000
- Monthly emails: 12000
- Website: 1
- Landing Pages: 10
- Pop-ups and forms: Unlimited
This plan is perfect for solopreneurs and small businesses that want to dip their toes in email marketing. You get a healthy limit of lead generation and email features. This means you can experiment with MailerLite, without worrying about any costs.
Build good-looking emails with the drag-and-drop editor, and A/B test your campaigns to find out what your audience prefers.
Mailerlite’s free plan trumps popular email software like Mailchimp, SendinBlue, AWeber, and GetResponse. Let’s see how the free plans compare:
|Free email software||Subscriber limit||Email limit|
|Mailchimp||500||2500 per month|
|SendinBlue||unlimited||300 per day (~9000/month)|
|AWeber||500||3.000 per month|
|MailerLite||1000||12.000 per month|
MailerLite’s free-trial is also loaded with features. Use live chat, email templates, email automation features, and more. And if you sign up with our link, you get 30% off yearly plans, plus the first month free!
Mailerlite Price Comparison
We know that MailerLite’s free plan is one of the best. But what about its paid plans? Does it deliver value to other popular email marketing tools? Let’s compare.
Mailchimp vs. MailerLite price comparison
Mailchimp is one of the best-known email marketing platforms. It offers 3 pricing plans in comparison to MailerLite’s two. For 1500 subscribers, they cost:
- $23 for the Essentials plan
- $59 for the Standard plan
- $299/mo for the Premium plan
Here’s how the starter plans for the two brands compare:
MailerLite is way cheaper than Mailchimp. And it doesn’t have a maximum number of emails for paid plans, unlike Mailchimp.
|No. of contacts||MailerLite Growing Business||Mailchimp Standard||Price Difference|
MailerLite only counts active subscribers. This doesn’t include any unsubscribed or bounced contacts. In MailChimp, unsubscribed and non-subscribed contacts are counted, too. Non-subscribed contacts have interacted with you but haven’t opted in to receive email marketing campaigns. Compare Mailerlite and other Mailchimp alternatives here.
SendinBlue vs. MailerLite price comparison
- Starter from $25/mo
- Premium starting at $65/mo
SendinBlue charges per monthly email volume. Email support is available with all plans, but there is no live chat support. But you may call directly if you’re signed up for a premium plan.
|No. of contacts||MailerLite Growing Business||SendinBlue Starter *|
* For Sendinblue, the price is based on 4 emails per contact each month.
MailerLite is a better option for small businesses with fewer contacts. It’s better for marketers looking for an email marketing tool that’s easier to learn and set up. Get started with Mailerlite for a specialist email marketing platform with a good automation builder and content editors.
SendinBlue is a smart choice for businesses with bigger email lists. They offer unlimited contacts in all plans with limited email sending. You’ll pay more if you send more emails. Also, in the Stater plan, marketing automation is limited to 2000 contacts. Unlike Mailerlite, SendinBlue also has SMS and WhatsApp campaigns, push notifications, CRM, and live chat. Sign up to Sendinblue for a platform to manage many contacts and run campaigns on more channels. Read our full SendinBlue review to learn more about email marketing, marketing automation, and lead generation features.
Mailerlite doesn’t have any add-ons. In SendinBlue, there are add-ons to remove branding, get a dedicated IP, and live chat. And you’ll have to buy credits to send SMS and WhatsApp Campaigns. 1000 WhatsApp credits cost $18.62 for US/Canada, and 1000 SMS messages cost $10.9 for the US. Sendinblue prices are attractive to get started but can easily add up with these extras.
GetResponse vs. MailerLite price comparison
GetResponse offers three pricing plans. For 1000 subscribers, they are:
- Email Marketing for $19/mo
- Marketing Automation for $59/mo
- Ecommerce Marketing for $119/mo
If you compare the cheapest plans for both the software, here’s how it looks:
|No. of contacts||MailerLite Growing Business||GetResponse Email Marketing||Price Difference|
You’ll notice that GetResponse Email Marketing is quite expensive compared to MailerLite Growing Business. For that extra money, you’ll get lead funnels, paid ad management, live chat for your website, and 24/7 chat support. Automation is more limited in the GetResponse Email Marketing plan. You only get welcome, thank-you and birthday automations. And you can’t build automations from scratch. Get started with Mailerlite for better automation features at a more affordable price. Or sign up to GetResponse for lead funnels, paid ads, and live chat. Read our full GetResponse review for more information about the advanced automation and segmentation features.
Compare the prices of more email tools in our email marketing pricing guide.
So, which MailerLite pricing plan should you pick?
If you’re a solopreneur or someone who’s starting with email marketing, go for the free plan. This plan offers a healthy monthly email limit, and you can add up to 1000 subscribers.
The Growing Business plan will suit you well if you’re a small business or an entrepreneur with a small team. Starting at $10/mo, it comes with 3 users and has no cap for monthly emails. You can also design and host unlimited websites and landing pages.
If you’re an agency or a medium-sized business, go for the Advanced plan. This plan has no limits on how many people can use 1 account, so it’s perfect for teams. Spice up your email marketing with Facebook audience sync and a custom HTML newsletter builder.
When choosing a plan, pay attention to:
- How many subscribers you have
- How many people will use your account
- Whether you need templates, HTML editor, multiple triggers in automations
- How often (and how quickly) you’ll need access to support
When you can answer these questions, you’ll have a clear idea of which MailerLite pricing plan to pick.
MailerLite Pricing FAQ
Is MailerLite free forever?
What counts as a subscriber in MailerLite?
How many landing pages can I have with MailerLite?
Does MailerLite have templates?
Does Shopify integrate with MailerLite?
Does MailerLite have a pay-as-you-go plan?
Is MailerLite better than Mailchimp?
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