We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need.
I often hear anecdotal stories about buyers who withhold important information during the ESP selection only to make their already bad situation worse.
Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.
There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters.
What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?
Is the aim of your daily business to achieve the best possible outcome from sending commercial emails? If so, you need to consider a number of important points, both today and in the future.
18-20 April our friend and sponsor the Certified Senders Alliance (CSA) organises the CSA Summit 2018, where you can learn from international experts, and you will find that it pays off – you will be rewarded with better deliverability, a higher conversion rate, and fewer complaints.
According to Forbes, Ecommerce’s share of commerce will be double compared to 4 years ago. So if you plan to grow your ecommerce business this year, you’ve made a smart decision. As you evaluate the pros and cons of different marketing automation providers, what are the must haves on your list?
There’s nothing worse than buyer’s remorse, especially when it affects your bottom line.
Have you investigated if your email service provider is on the right side of the law with the new GDPR?
Under GDPR being compliant means that you need to have a GDPR compliant email service provider and you need to be fully prepared or you both will be at risk of fines.
Many marketers cringe at the thought of having to put together an RFP at the start of the process when selecting a new email service provider (ESP).
Not only marketers dread the RFP; often, so do the vendors, as Jeff Ginsburg makes clear in his bluntly titled post, “10 Things I Hate About the RFP Process.”
In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So companies will have to look for new ways to improve their email marketing operations and optimize their ROI.
When considering long-term strategies many email marketers don’t consider using more than one email delivery system, but it can have many advantages!
Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up.
To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing.
“How many Email Service Providers (ESPs) should we put on our short list?”. Every time a marketer is selecting a new email marketing company this question pops up.
No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want to take too long selecting it.