Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well.
If your business doesn’t currently use a CRM, it’s definitely time to make the move.
Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It’s important to get the right type.
So, from my experience, here is a guide to the email marketing training options out there.
Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives an overview of how participating email service providers in the Enterprise segment for B2C marketing rank compared to each other.
Drip’s main focus is on automation and funnels, and can cover everything your business needs when it comes to email marketing.
But is it a good fit for your business right now? This Drip review should help you make the right decision.
Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business.
But how? To master email marketing in Travel, you definitely need to bring two things:
Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation.
The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).
What are the two most fundamental reasons for deploying marketing automation in your B2B company?
Which marketing automation functionality are you actually going to use? Which ones can you leave for what they are? You’ll read it in this article.
For business owners, extracting useful information from direct inquiries, invoices, receipts, and other important documents can be stressful.
Solopreneurs, for example, are usually more hands-on when it comes to their email communication channels. On top of pertinent business emails they should worry about, they sometimes have newsletters, personal messages, and other notifications in the mix.
We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need.
I often hear anecdotal stories about buyers who withhold important information during the ESP selection only to make their already bad situation worse.
Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.