Email vendor Selection Articles

Here you will find the articles to help select, manage and evaluate your email service provider.

  • The 12 Best Responsive Landing Page Builders in 2021 (Free & Paid)If you’re looking for the best landing page builder, this post is for you. There are lots of landing page tools, from simple HTML page builders to all-in-one platforms with a lot of customization and options. But which is the right for you? Let’s look at our best drag and drop landing page builders for 2021.
  • 12 Best Free HTML Email Template Builders & Editors (Reviewed & Compared)Most email service providers have an email editor for creating campaigns, but few offer what an email marketer truly needs. We compared the free email editors for designing responsive emails. Here is what you should be looking for when choosing the best responsive email editor.
  • The Guide to Successful Ecommerce SMS Marketing — Why and How to StartSMS has been a rock solid marketing channel for a long time. Some brands have embraced text messaging. Others are hesitant to pull the trigger, fearing it may be too invasive and drive customers away. Evidence shows that SMS Marketing gets results for any ecommerce company. Why should you start collecting mobile numbers and using SMS? We’ll show you how using SMS as a strategy can benefit your business, and steps for getting started. If you need SMS marketing examples for inspiration, we’ve got that, too.
  • ActiveCampaign Review 2021 – is it right for you? Features, Pros & ConsActiveCampaign is a very popular email automation tool. But is it right for you? Let’s find out. In this ActiveCampaign review, we’ll see just how good this newsletter marketing and email automation software holds up. We’ll look at all the features, ActiveCampaign pricing, Pros and Cons and alternatives.
  • Four Simple Steps for making a CDP vs ESP decisionFor marketers today, it's becoming increasingly unclear: Do you need both a CDP and ESP? And if so, which one to select first? This four step process that helps you go through a combined ESP and Customer Data Platform (CDP) selection.
  • How to create an evergreen webinar – The perfect plan and tools for automated webinarsVideo and webinars are hot! But evergreen webinars will bring in a multiple of the results. How to create an evergreen webinar? What webinar tools and process to use for your automated webinars? Lets have a look.
  • The ultimate fashion email and marketing automation guideThis ultimate guide shows all the ins and outs to email marketing for Fashion and Apparel. The campaigns not to miss in your 2021 marketing plan, with inspiring fashion example emails. And the 8 factors for a successful email strategy. Let’s dive into fashion marketing and a Customer Experience benchmark.
  • How to take your brick-and-mortar store online in 2021 Over 2.14 billion customers are buying goods and services online this year. That is a lot of potential. And you don't want to leave that market share to your competitors. So retailers need to start an e-commerce shop and website, but how to get started? In this guide we'll help you through all the steps involved to take your brick-and-mortar store online.
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