Author Archive

How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value. If we want to architect our MarTech around the concept of Data Accessibility by design, […]

Mailjet introduces the Collaboration Toolkit

Mailjet just launched their Collaboration Toolkit, a set of features that help teams work faster, together on email. Many companies working on email marketing suffer from inefficient collaboration that results in time lost from miscommunication, waiting for feedback and approvals, accidentally-sent emails, and more. Addressing these issues, Mailjet’s Collaboration Toolkit makes multiple-user email creation, sending and management faster and easier.

Mercanto launches AI-based email personalisation platform

Mercanto just launched Mercanto Canvas providing AI based email personalisation and recommendations as a service. The platform uses the ESP retailers already have in place.

Port25 Summit Europe: Deliverability experts share their insights

What does deliverability and email marketing take in 2019? We asked some of the speakers and users from the community at the Port25 Summit 2018 to give us a sneak peak of what and their best advice what deliverability takes in 2018 and beyond, including new protocols, legislation, business and new techniques. Here is what […]


Mercanto is an AI based personalization tool for email marketing and marketing automation. It works together with your own email marketing software.

Sendinblue shows off their new integrated landing page builder

The email marketing and newsletter service SendinBlue announced their new landing page builder, the functionality lets marketers build and launch custom pages directly from the SendinBlue platform.

ZOHO Campaigns

Zoho Campaigns is an email marketing tool with automations from the makers of the popular ZOHO CRM suite.

WeKloud Kloudymail

Kloudymail is a newsletter platform with SMS and simple triggered email automations.

Mailkit 2.0 is here: new editor, reporting, engagement score and segmentation

Mailkit 2.0 standout features include a new email editor and reports, automated engagement scoring and more conditional email segmentation. The interface is easier to use and unlocks the latest features to help marketers improve their email marketing programs.

The new Moosend Drag-n-Drop Email Editor reviewed

With a new Drag and Drop responsive email editor this year, Moosend shows off some new and cool features for experienced and beginning email marketers. Including dynamic abandoned cart templates, email countdown timers and the drag and drop email editor being completely responsive.