Inbound Marketing, Sales, and Service Software

HubSpot is a marketing software company based in Cambridge, Massachusetts. HubSpot’s software is intended to help businesses do inbound marketing and generate sales leads online in much the same way HubSpot does for itself.

With their Marketing Hub, Sales Hub, Service Hub, and free CRM, HubSpot gives companies the tools for growth and Inbound Marketing and Sales.

Look at our full HubSpot review, HubSpot pricing guide, and HubSpot alternatives review here.

HubSpot Company History

The company was founded at the Massachusetts Institute of Technology (MIT) by Brian Halligan and Dharmesh Shah in June 2006. Many of its first customers, employees and investors were from the MIT community. In 2012 Hubspot added email marketing capabilities to its marketing software suite. The email tooling was originally developed by the Performable team, which HubSpot bought in 2011.

HubSpot is known for using itself as an example of the inbound marketing strategy it develops software for.

HubSpot alternatives

Are you looking for an HubSpot alternative for your email marketing? We listed some HubSpot alternatives.

Products and services

HubSpot is comprised of:

Free HubSpot CRM
Everything you need to organize, track, and nurture your relationships with leads and customers. 100% free.

Marketing Hub
Grow traffic and convert more visitors with tools like landing pages, automation, analytics, and more.

Sales Hub
Time-saving tools that help you get deeper insights into your prospects, automate the tasks you hate, and close more deals faster.

Service Hub
Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

Key features

  • Email Marketing
  • Marketing Automation
  • Drip Email Campaigns
  • Event Driven marketing
  • Blogging
  • Calendar/Reminder System
  • Segmentation
  • Task Management
  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring and Grading
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Library of email templates
  • Landing Pages and Forms
  • A/B testing
  • Search Tracking and Optimization
  • Live Chat
  • Social Media Management
  • Drag and drop content editor
  • Content Calendar
  • Website builder
  • Users and permission management
  • Event / webinar marketing
  • Advanced analytics
  • Web tracking
  • Record sales calls
  • Sales dashboard and customizable sales pipeline
  • Free HubSpot CRM

General Info and Links

Information and links for HubSpot

Twitter: @hubspot
Employees: LinkedIn
Free trial view website

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