HubSpot is a marketing software company based in Cambridge, Massachusetts. HubSpot’s software is intended to help businesses do inbound marketing and generate sales leads online in much the same way HubSpot does for itself.
HubSpot company History
The company was founded at the Massachusetts Institute of Technology (MIT) by Brian Halligan and Dharmesh Shah in June 2006. Many of its first customers, employees and investors were from the MIT community. In 2012 Hubspot added email marketing capabilities to their marketing software suite. The email tooling was originally developed by the Performable team, which HubSpot bought in 2011.
HubSpot is known for using itself as an example of the inbound marketing strategy it develops software for.
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