11 Best Email Marketing Tools for Shopify in 2024

Mor Mester 9 September 2024

Hey, you! Yeah, you, Shopify store owners with a growing email list. Shopify is an amazing ecommerce platform. But as your list and needs grow, it’s time to choose a professional ecommerce email marketing tool.

Email marketing is one of the best channels to increase your store revenue. 44% of online shoppers said emails influenced their buying decisions. And there’s good news! Many great tools make it quick and easy to create effective ecommerce emails. 

What Are the Best Email Marketing Software for Shopify in 2024?

The best Shopify email marketing apps have everything you need for successful email marketing. Drag-and-drop editor with templates, automation, detailed analytics, customer segmentation, and painless integrations with Shopify.

1. Omnisend: Best for ecommerce email and SMS marketing platform
2. GetResponse: Best email marketing tool with funnel and webinar features
3. MailerLite: Best affordable and simple Shopify email marketing tools
4. ActiveCampaign: Best email marketing tool for automated campaigns
5. Brevo: Best SMS, email marketing, and CRM combo for Shopify 
6. Moosend: Most affordable email marketing tool for Shopify 
7. Klaviyo: Best email marketing tools for growing ecommerce sites
8. Shopify Email: Easiest to get started
9. Privy: Best email marketing for Shopify with 1:1 coaching Shopify 
10. SendX: Best for affordable and simple email marketing
11. SmartrMail: Easiest to integrate with Shopify

11 Best Email Marketing Services for Shopify in 2024

1. Omnisend

Omnisend is an ecommerce marketing platform with email, SMS, and notifications. Its powerful, easy-to-use workflow builder makes building automations for multiple channels easy.

Key features include:

• Automated campaigns: set up automated email, SMS, and web push notifications. Trigger automation at purchase or cart abandonment.
• Omnisend’s drag-and-drop editors make it easy to create ecommerce emails. Simply drag and drop the elements you need.
• Omnisend syncs customer data from your Shopify store. This helps to easily segment email lists based on browsing behavior and purchase history.
• Connect with leads and customers on SMS, email, WhatsApp, Messenger, and web push notifications.
• Detailed reporting on your campaigns and store. Metrics include open rates, click rates, conversion rates, revenue per message, and total orders.
• Abandoned cart recovery feature. Recover lost sales with automated emails and SMS.
• 130+ integrations including Shopify, Zapier, Stripo, ShipStation, WooCommerce, and Gatsby.

Omnisend’s free plan has 250 contacts, 500 emails, 500 push notifications, 50 Shopify reviews, marketing automation, and ecommerce features. Pricing starts at $16/month for 500 subscribers, 6000 emails, unlimited web push notifications, and 24/7 priority support.

Get started with Omnisend for free here

2. GetResponse

GetResponse is an email marketing automation platform with CRM and lead generation features. It’s not a specialized ecommerce tool but it has some great features for ecommerce stores including cart abandonment and purchase automations, push notifications, chat, promo cods, and payment gateway integrations. 

Key features include:

• Create beautiful and effective emails. The drag-and-drop email builder and 100+ email templates make it easy to design emails.
• A/B test subject lines and message content with 5 variants.
• Generate leads with landing pages. The landing page builder is great for promotions, newsletter subscriptions, or lead magnet pages.
• Host live webinars. Includes features to deliver high-quality webinars, video streaming, screen sharing, and recording.
• Automate emails and build funnels. Including email campaigns, ads, and push notifications.
• 160+ integrations with popular ecommerce platforms, including Shopify.

Start your 30-day free trial with all the features to test GetReponse is the right Shopify email marketing tool for you. Pricing starts at $19/month for the Email Marketing plan for 1000 contacts. Features include newsletters, autoresponders, and landing pages.

Try GetResponse for free or read our full review

3. Mailerlite

Mailerlite is an easy-to-use email marketing software for Shopify. It has a Shopify app to sync customer data, purchase history, and subscription information. You can easily add products to your emails and segment contacts based on Shopify data.

Top features include:

• Tracking tools to monitor how your emails impact your bottom line.
• Built-in landing page and pop-up builders. Grow your email list and nurture visitors that aren’t ready to buy.
• Automatic segmentation to create customer groups. It’s based on key metrics such as purchase frequency.
• A powerful and easy-to-use drag-and-drop editor. Easily add products, images, and text from your Shopify store to your emails.
• Lightweight CRM to store, sync, and organize all your customer data in one place.

Mailerlite has a free plan with 12K emails, 1000 subscribers, A/B testing, automation, landing pages, sign-up forms, and pop-ups. Paid plans start at $10/month for 500 subscribers, 50+ email templates, dynamic content, unlimited websites and blogs, and AB testing.

Get started with Mailerlite for free or read our full review

4. ActiveCampaign

ActiveCampaign is a Shopify email marketing app with one of the best automation builders. You can easily connect it with your Shopify store to send automated emails based on purchase history. It also has an advanced automation builder with 900+ automation templates.

Key features for Shopify stores:

• 900+ automation recipes including 39 pre-made templates for Shopify workflows for upsell, cross-sell, cart abandonment, and promotions.
• 80+ ways to segment customers, like total earnings, last purchase date, shipping method, discount code, and cart abandonment.
• A/B testing with up to 5 email variations. You can test subject lines, images, email content, and CTAs.
• Over 900 integrations, including deep data integration with Shopify.

Start a 14-day free trial of ActiveCampaign to test all the features, including the Shopify integration. The Shopify integration is available in all the paid plans. It costs $49/month for 1000 contacts, a drag-and-drop email editor, marketing automation, landing pages, opt-in forms, Facebook custom audiences, and AI writing. Plus, 24/7 live chat and email support. To learn about ActiveCampaign in detail, check our ActiveCampaign pricing guide.

Try ActiveCampaign here or read our full review

5. Brevo

Brevo is an all-in-one marketing software platform with a Shopify integration. It’s a super affordable choice with SMS, CRM, and marketing automation. This makes it suitable for small and midsize ecommerce businesses.

The top features of Brevo include:

• Easy-to-use drag-and-drop email editor with 45+ free responsive email templates
• Email automation to share personalized emails and recommendations based on buyer behavior and interests.
• Engage customers with built-in SMS marketing and chat.
• Landing pages, sign-up forms, and pop-ups to capture emails from visitors that aren’t ready to buy.

Brevo has a free forever plan with 300 daily emails. You get email templates, the drag and drop editor, transactional emails, WhatsApp campaigns, and SMS marketing for free. Pricing starts at $9 per month for the Starter plan with 5K emails. See the complete pricing list here.

Get started with Brevo here or read our full review

6. Moosend

Moosend is an email marketing service with excellent value for money. The drag and drop editor is the same for building email, landing pages, and forms. And has 75+ email templates. You’ll very quickly learn how to get around and send email marketing campaigns.

Here are the top features for Shopify stores:

• Automate product recommendation, retargeting, cart abandonment, and cross-selling emails with the workflow builder.
• 5 marketing automation templates for ecommerce stores. These include upsell and cross-sell, interest based, offer reminder, and cart abandonment automations.
• Ecommerce email personalization based on products, customer behavior, and preferences.
• Segmentation of email lists. Group contacts based on opens, clicks, purchases, and web tracking data.
• A/B testing with different subject lines, campaign content, and senders.

Moosend has a 30 day free trial with access to all features. Paid plans start from $9 per month for 500 subscribers, unlimited emails, automation, landing pages, forms, and an SMTP server. You also get 24/7 email and chat support.

Try Moosend here or read our full review

7. Klaviyo

Klaviyo is a specialized ecommerce marketing platform with email marketing and automation. You can connect with customers on multiple channels, including email, SMS, and push notifications. It also allows to collect and showcase customer reviews.

Key capabilities include:

• Drag and drop email editor with 110+ email templates.
• 50 form templates for different form types like flyouts, pop-ups, and embedded forms.
• Built-in CRM to collect, unify, and store customer data from your Shopify store visits, purchase history, and demographic data.
• Segmentation based on Shopify conversions, purchase frequency, average order value, and more.
• Easy SMS marketing for Shopify customers. Send text messages with discount codes, shipping, and delivery updates.
• 300+ integrations, including a Shopify app that makes it very simple to connect and sync data.

Klaviyo has a free plan with 500 emails, 150 SMS credits, email templates, forms, notifications, personalization, and email support. Paid Klaviyo plans start at $20/month for 500 contacts, 5000 monthly email sends, mobile push notifications, email and chat support.

Get started with Klaviyo here

8. Shopify Email

Shopify Email is Shopify’s email specialized ecommerce marketing platform with email marketing and automation with a drag-and-drop email editor, automation, templates, and analytics. The selling point of Shopify Email is that it’s easy to add products and checkout to emails without setting up an integration. The downside is that its automation features aren’t as strong as ActiveCampaign.

Top features of the Shopify Email app:

• Works very well with the whole Shopify platform. You don’t need to set up any integration.
• Email template designs are synced with your online store. Templates will populate with your logo, colors, and products to save time on email design.
• Add checkout buttons so customers can buy straight from emails.
• Email automation with conditions and templates for welcome, win-back, and upsell workflows.
• AI features called Shopify Magic to generate copy and optimize send times,

Shopify Email is free for 10K emails if you have a Shopify account. After that, you pay $1 for 1K emails. It’s pay-as-you-go pricing, so you only pay for the emails you send. The price lowers to 0.65$ for 100 emails for stores that send above 300K a month. It’s a good free email marketing solution for beginners.

9. Privy

Privy is an ecommerce marketing platform for email and SMS marketing. You can send newsletters, offer opt-in incentives, display mobile-optimized pop-ups, and create cross-sell automations. 

Top features are:

• Add Shopify products to your emails with just 2 clicks.
• Design pop-ups with drag and drop editor, including spin-to-win wheels, countdown timers, and shopping cart savers.
• Create unique coupon codes for every subscriber. Sync each of them to the Shopify store.
• Send automated cart abandonment emails to your Shopify store’s customers.
• Easy product documentation and 24/7 live chat and email support.
• Access to one-on-one coaching and ecommerce experts to learn how to set up campaigns.

Privy has a 15-day free trial with 100 emails, all pop-up types, and advanced targeting. Paid plans start from $30 per month for 1,500 contacts and unlimited emails with email and chat support.

10. SendX

SendX is an affordable email marketing provider for Shopify merchants to send simple newsletters. You can only connect Shopify with Zapier, which isn’t ideal. It raises your costs because you’ll need to pay for Zapier, too. And it limits your segmentation and automation options.

What’s cool about SendX is that they allow stores from industries banned in most other tools. These include cannabis, casinos, affiliate marketing, and crypto.

Key features include:

• A drag-and-drop editor with 50+ free responsive email templates.
• Visual workflow builder with conditions.
• Campaign optimization based on past open rates, timezone, domain name, email client, ISP, and more.
• Lead generation forms, popups, and landing pages.
• 24/7 chat support and 24/5 email support.

SendX has a 14-day free trial for testing. Paid plans start from $9.99/month for 1000 subscribers, all features, and free migration.

Get started with SendX here

11. SmartrMail

SmartrMail is an email marketing app for Shopify. It includes advanced features for email newsletters, marketing automation, SMS marketing, and pop-ups.

The main email marketing features are:

• 100+ newsletter and popup templates.
• Automation workflows for welcome, upsell and cross-sell, win-back, and post-purchase emails.
• Grow your list with smart pop-ups. Set delays and frequency limits for maximum control.
• Advanced segmentation. Target customers based on store and purchase activity.
• Smart product recommendations to get more sales.
• In-house design and migration support are also available.

SmartrMail has a free plan for 250 subscribers, 5 emails per contact, 10+ automation templates, AI recommendations, unique coupons, and chat support. Paid plans start at $14 per month for 250 contacts, 12 emails per contact, and 200 back-in-stock notifications.

What to Look for in the Best Shopify Email Marketing Tool?

Shopify emails must be easy to set up, track, and optimize. The best email marketing platforms for Shopify have all the features you need to carry out your email marketing strategy:

1. Ease of use: A Shopify email marketing software must be easy to use and fast. The interface must be simple and intuitive. Setup and integration must be straightforward. And campaign creation has to be quick.
2. Direct Integration: A Shopify email marketing tool must have an integration with Shopify that’s easy to set up, syncs the important customer and product data. Your best bet is to choose a tool that has a Shopify app to make the setup easier.
3. Automation: As your shop and email list grows, it’s impossible to manually process orders and send emails. Look for an email tool with a visual workflow builder and automation templates for common ecommerce workflows like cart abandonment, upsell, cross-sell, and birthday coupon delivery.
4. Segmentation: There are first-time customers, repeat shoppers, and visitors, and this is just the tip of the iceberg. Segmentation splits your contacts into meaningful categories you can target with relevant content and offers.
5. A/B Testing: An ecommerce email marketing tool must have split testing for subject lines, content, and calls to action. This way you can optimize your emails and increase your opens, clicks, and conversions.
6. Reporting: Knowing which campaign performs well helps make smarter decisions. All email marketing tools have the basic stats, like open, click, deliverability, and unsubscribe rates. A Shopify email marketing tools should have data on how many orders and how much revenue you generated from emails, too.
7. Customer service: Things can go wrong, and when they do, you need help quickly. The email marketing tool you choose should have 24/7 live chat, email, or phone support. It’s a good idea to contact support when you’re testing a tool to see the service quality.
8. Price: Have a look at your email list size and the features you need. Some tools may charge extra to remove the branding. Others may need an add-on for ecommerce SMS marketing.

Check out our complete guide to ecommerce email marketing for campaign examples and strategy.

Which email marketing tool is the best for Shopify?

Our top picks for the best email marketing apps for Shopify are:

• MailerLite, Brevo, and Moosend for small and midsize Shopify stores.
• Omnisend, GetResponse, ActiveCampaign, and Klaviyo are the best options for growing stores that want more advanced automation and reporting.

Remember, a solid integration with Shopify is a must. 

If you’re a creator and don’t have a Shopify store yet, check out our full Sellfy review. It’s an ecommerce platform for easily selling and marketing merch.

Shopify Email Marketing Tools FAQs

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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