Request for information (RFI)

A request for information (RFI) asks specific questions about the services an email marketing vendor provides. It is usually a relatively short document and is used when no final decisions for direction have been made. An RFI is often used together with a Request For Proposal (RFP) and a Request For Quotation (RFQ), sometimes these documents are combined.

The RFI is often used as a pre-qualifier to determine which vendors will receive an RFP or RFQ. Eliminating many  from a bigger set of possible vendors (long list) to create a smaller set of suitable vendors (short list). The client probably doesn’t have their problem crystallized or well defined and is looking for someone to help them identify the problem. Usually when a winning RFI, the Email service provider may be the favored vendor to compete for a RFP.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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