Webbula’s Data Enrichment, Audience Targeting, and Email Hygiene services mitigate delivery threats, enhance data lists for email campaigns and create actionable audiences for online ad serving.
Webbula has a proven track record of helping our customers navigate hazardous data quality obstacles and increase their return on investment.
Webbula pioneered multi-method email hygiene, the ability to detect Spam Traps in pursuit of truth in data.
To date, Webbula has processed over 6 billion emails for thousands of diverse customers, from small businesses and nonprofits to Fortune 100 companies, including Google, Act-On, DocuSign, T-Mobile, AutoZone, The Clorox Company and WalMart.
Webbula is a member of The Direct Marketing Association, Only Influencers, and US-EU Safe Harbor, and CDP Institute.
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The Webbula emailHygiene platform identifies harmful active emails like moles, trackers, and disposable domains in addition to over 189+ MM traps, via collaboration with the world’s largest Honey Pot purveyor.
The platform’s email verification identifies inactive emails, such as bounces and greylistings, using real-time lookup with no cached data.
Webbula emailHygiene goes beyond simple email verification to identify threats using an active and passive filtration process to achieve maximum protection by leveraging real-time technology – like spam trap signature scanning, validated suppression files, feedback loops, and real-time verification checks.
Webbula emailHygiene protects your email reputation, ROI, and conversion by identifying undeliverable email addresses that bounce. Increased deliverability translates directly into increased campaign relevancy and conversion by eliminating low quality email addresses and focusing attention only on high quality email addresses.
Webbula Data Appends uses append and reverse append technology, making customer engagement attainable through 6 categories (demographic, automotive, B2B, political, attributive, and financial). These same 6 categories are used in Webbula’s data aggregation of over 260 MM email addresses translates into 240+ MM cookies and 130+ MM mobile IDs in the ad serving space.