Webbula’s data quality CloudHygiene provides email hygiene and verification which can be coupled with additional multi-channel data enhancement and ad serving solutions
Webbula is a privately held data quality platform headquartered in Pittsburgh, PA. It collates, enhances, and purifies data utilizing in-house technology. To date, Webbula has processed over 3 billion emails for thousands of diverse customers, from small businesses and non-profits to Fortune 100 companies, including Google, Act-On, DocuSign, T-Mobile, and AutoZone. Webbula is a member of The Direct Marketing Association, Only Influencers, and US-EU Safe Harbor.
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The Webbula CloudHygiene platform identifies harmful active emails like moles, trackers, and disposable domains in addition to over 189+ MM traps, via collaboration with the world’s largest Honey Pot purveyor.
The platform’s email verification identifies inactive emails, such as bounces and greylistings, using real-time lookup with no cached data.
In addition, Webbula Data Enhancement uses append and reverse append technology, making customer engagement attainable through 6 categories (demographic, automotive, B2B, political, attributive, and financial). These same 6 categories are used in Webbula’s data aggregation of over 260 MM email addresses translates into 240+ MM cookies and 130+ MM mobile IDs in the ad serving space.