MagNews is a sophisticated yet easy-to-use multilingual, multichannel marketing & automation platform. With MagNews marketers can develop and manage contact acquisition, loyalty and cross-selling programs.
MagNews is customizable in SaaS, On-Premises and Hybrid versions.
Manage mailing lists, progressive profiling, and marketing automation to guide the workflows of customer journeys. Connect CRM and/or eCommerce systems for maximum integration.
Complemented by advanced reports and statistics, monitor campaign performance and integrate with all main commercial platforms.
The platform is supported by its high-volume email delivery system, EmailSuccess, the first and only MTA solution in Italy.
Magnews Company history and Clients
Founded in 1996, Diennea Srl, set its footprints in Faenza as one of the first professional companies in Internet and Technology services in Italy. In 2000, the MagNews platform was launched, a scalable solution for the creation, management, and integration of multichannel marketing campaigns.
Today, Diennea-MagNews has evolved to assist clients with large-scale digital marketing projects and strategies in Brand Awareness, Lead Generation, Customer Journey Mapping and Engagement development.
With headquarters in Faenza (Italy), Diennea maintains multiple offices in Europe including, Milan, Bologna and Paris.
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Products and services
MagNews is a user-friendly, multilingual multichannel marketing & automation platform. It is available in SaaS and On-premise version. MagNews allows marketers to develop and manage acquisition, loyalty and cross-selling programs. It’s tools and features support the creation of advanced and personalized cross-channel communication.
Multichannel Marketing Platform
MagNews allows marketers to easily build and manage their email & mobile campaigns with a set of specific features: Advanced Database Segmentation, Drag & drop Editor, SMS Editor, Advanced Reports, Conversion tracking and Engagement Score, Survey tool, Spam & Errors check, Inbox Preview, Send time optimization, bounce management and more.
Using customizable dynamic workflows, clients can build welcome flows, upselling/cross-selling programs, eCommerce flows, loyalty campaigns and more.
Automation tools allow marketers to build real-time and personalized email, sms and social campaigns based on consumer behavior and preferences. An aggregated Multichannel analysis is available to readily understand the redemption of a campaign.
MagNews is a highly customizable platform, natively integrated with the most most widely used CRMs (MS Dynamics, Salesforce), eCommerce systems (Magento and Prestashop), CMS (WordPress), cloud storage (Dropbox) and web analytics systems (Google Analytics). Through its API Web Interface, MagNews can be integrated with any other external company system.
- A/B testing
- Event Triggered Mailings
- Dynamic Content
- Image Editor
- Drag & Drop Editor
- Landing Pages
- Template Management
- Black List Monitoring
- Performance Reports
- Time Optimized Distributed Sending
- Dashboard Controls
- Calendar Programming
- GDPR Compliant
- Delivery Policy
- Unlimited Users
- Import/Export Auto
- Marketing Automation
- Web Tracking
- Web Experience
- SMS Notification
- Personalized Logo
- Dynamic Barcodes
- Consent Tracker
- Apps (Dynamics, SalesForce, Magento, PrestaShop, FB, Google)
- IT Monitoring
- Deliverability Monitoring
General Info and Links
Information and links for MagNews
Facebook: FB page
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