Omnichannel marketing automation platform for ecommerce

Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before.

Using Omnisend’s marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior.

Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more. You can also sync your segments to Google and Facebook retargeting ads. With Omnisend, omnichannel marketing is easy to perform.

Omnisend company History

Rytis Lauris, digital marketing expert and entrepreneur, founded Soundest in April 2013. The idea came to life after realizing that there was no specialized solution for ecommerce email marketing. People were using the same tools, which offered no added value. The company was renamed Omnisend in October 2017, to better describe the omnichannel marketing philosophy behind the platform.

Products and services

Omnisend offers a significant list of features for growth-focused ecommerce marketers:

  • Visual composers for emails, sign up forms, pop-ups, and anything else that needs creation in the platform
  • Marketing automation that allows you to add several channels to the same automation workflow: email, SMS, WhatsApp, push notifications, Facebook Messenger, and more.
  • Smart segmentation that allows for hyper-personalization and channel customization
  • Contact capture with embeddable forms, popups, landing pages, and even gamified Wheel of Fortune forms.
  • Discount codes, scratch-off cards, gift boxes, and other features to delight ecommerce shoppers.
  • A one-click product picker that brings inventory directly from a store to a campaign in seconds.
    Dynamic reporting and metrics for A/B testing and campaign performance.

Email automation to drive sales at scale
Email marketing automation is about sending anticipated, contextualized, and relevant messages at the right time. Use pre-built automation templates that only need to be set up once. Then sit back, and watch your sales grow on autopilot with Welcome emails, Cart Abandonment, Order updates, Customer Reactivation, Order Follow-up automated campaigns.

Design newsletters in minutes
Skip the tedious and time-consuming newsletter setup process. Omnisend has an intuitive drag-and-drop Content Editor to quickly create your marketing campaigns. Improve performance with good-looking email templates, a one-click Product Picker, interactive CTR boosters and unique Discount Coupons.

Choose how to grow your email list
Choose how to turn visitors into subscribers with many types of signup forms. Grow your list with non-intrusive Signup boxes, welcome, and exit intent Popups, fun Wheel of Fortune, and customizable landing pages. Omnisend’s forms are customizable and mobile-friendly.

Create omnichannel communication
Communicate with personalized omnichannel messages for your customers by email, SMS, Facebook messenger or automatically synchronizing audiences for Google, Facebook and Instagram platforms for better customer experience and higher conversions.

Key features

  • Email Automation
  • Segmentation
  • Browse Abandonment Emails
  • Product Abandonment Emails
  • Abandoned Cart Emails
  • Order Confirmation Emails
  • Automation Workflows Emails
  • Order Follow-up Emails
  • Welcome Emails
  • Customer Reactivation Emails
  • Birthday Emails
  • SMS Campaigns
  • Email Campaigns
  • Custom Workflows
  • Advanced Customization
  • Email
  • SMS
  • Facebook Custom Audiences
  • Google Customer Match
  • Facebook Messenger
  • Push Notifications
  • Automation Workflows
  • Signup Forms
  • Popups
  • Landing Pages
  • SMS Campaigns
  • Content Editor
  • Reports
  • Amazon Advertising Integration
  • Time-zone optimization
  • App Market
  • 24/7 email and chat support

Take a look inside Omnisend

General Info and Links

Information and links for Omnisend

Twitter: @omnisend
Facebook: FB page
Employees: LinkedIn
Free trial Demo

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