ActiveCampaign

Email Marketing, Marketing Automation, Small Business CRM

Description
Products and services
Key features
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General Info and Links

ActiveCampaign is email and marketing automation software with added sales CRM.

With ActiveCampaign You’ll be able to create powerful automated marketing and sales processes. Get to know about the needs and interests of individual contacts. Then you can send more personalized and relevant messages at the right moment. With the goal to grow your customer base and make them more happy.

More than 80,000 companies & organizations from diverse industries use ActiveCampaign.

Products and services

Marketing Automation
The ActiveCampaign automation workflow builder works with drag-and-drop blocks. You can easily create advanced follow up sequences and triggered emails.

These smart follow ups has proven to be more effective, and will keep your customer engagement high because you’re sending relevant, personalized messages.

Sales Automation and CRM
With a sales automation and CRM integrated with your marketing automation, you can bring leads back and forth between your marketing and sales.

Having your sales CRM and marketing automation under the same roof means that sales can use the same automation features as the marketers.

Email Marketing
ActiveCampaign is not only email but combined with email and marketing automation software for creating, managing, and extending your email marketing & autoresponder campaigns.

ActiveCampaign designed templates are fully mobile responsive. You can use tools like content blocks to save and reuse piece of content across campaigns.
Conditional content allows you to change the content of an email based on who a contact is and what they’ve done.
With message variables you can change content once, and it will update across all your campaigns.

Measurement and cross channel activation
With ActiveCampaign you’ll collect more insight about the customer at each stage of the buying process.
With Attribution, you’ll know the source of a visitor and what marketing and advertising they’ve interacted with.
With Goals, you’ll be able to define important events and then response to conversions.
With Site Messaging, email marketing, and SMS you’ll be able to reach your contacts on their preferred channel.

Read our full ActiveCampaign review here,
our ActiveCampaign pricing guide,
or our ActiveCampaign CRM review.