Cheetah Digital

Enterprise cross-channel marketing solutions provider

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite lets marketers create personalized experiences, cross-channel messaging, and loyalty strategies.

The Cheetah Digital Customer Engagement Suite serves every touchpoint across your customer lifecycle, creating more impactful customer interactions and deeper emotional loyalty.

Enterprise brands can create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer.

Cheetah Loyalty was named a Leader in Forrester Research’s Loyalty Technology Platforms Wave report, which identified the most significant companies in the loyalty industry and evaluated them across 28 criteria.

Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle.

CSA Membership and certificate

Cheetah Digital is a member of the Certified Senders Alliance.
You can view the certificate here.

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Products and services

The Cheetah Digital Customer Engagement Suite lets marketers drive revenue, build lasting customer relationships, and deliver a unique value exchange across the entire customer lifecycle.

Underpinned by their Engagement Data Platform, enterprise brands can create personalized experiences, cross-channel messaging, and loyalty strategies, that can scale to meet consumers’ changing.

Cheetah Engagement Data Platform
As the foundational data layer and personalization engine of the Customer Engagement Suite, the Cheetah Engagement Data Platform collects and unifies batch and streaming data, continuously updates the customer profile, generates new insights and predictions, and informs downstream campaigns and programs to increase their relevance and value to consumers by delivering the next best action.

Cheetah Experiences
Cheetah Experiences is a solution for brands to create interactive and engaging ways to acquire customer data and begin the ongoing value exchange. Marketers can choose from a library of more than 85 experiences,with engaging, interactive experiences that collect opt-ins, PII data, preference insights, and purchase intentions.

Cheetah Messaging
Designed for high-volume, cross-channel campaigns, Cheetah Messaging is the engagement layer of the Cheetah Digital Customer Engagement Suite. Marketers can deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.

Cheetah Loyalty
A strong loyalty program creates an emotional bond between the brand and the consumer. Cheetah Loyalty delivers an end-to-end loyalty solution that includes technology and services.

Cheetah Digital Customer Engagement Suite

The Cheetah Digital Customer Engagement Suite removes the complexity of integrating multiple platforms and provides all the capabilities marketers need to deliver experiences that exceed customer expectations.

Cheetah Digital is a solution to seamlessly activate data across the customer lifecycle. Here’s how Cheetah aims to make marketing data actionable:

  • Cheetah can ingest batch and streaming data, first and zero party data from any source, and validate, normalize, and unify the data to create a single customer view
  • Cheetah’s data platform can apply analytics to generate insights, segments, and audiences, and can apply machine learning models to determine the next best action and the most likely customers to engage.
  • Cheetah’s platform will personalize content based on the most recent time, cadence, and offers available.
  • Through their three solutions, they activate personalized content to various channels and touchpoints, inbound and outbound, from apps, commerce, mobile, to email, push, ads, SMS, POS, social, web, wallet, and direct mail.
  • For every engagement, the platform will capture more data and bring that back to the customer profile, where over time it can continuously and progressively enhance the customer experience.

Key features

  • Real-time customer event detection/capture
  • Real-time delivery
  • Offer management/real-time recommendations
  • Paid social advertising
  • A/B/n and multivariate testing
  • Predictive analytics/modeling
  • Web analytics
  • Mobile app/web analytics
  • Customer journey analytics
  • Channel optimization
  • Marketing dashboards
  • Send-Time Optimization
  • Zero-Party data collection
  • Email marketing
  • Web (landing pages, microsites, brand sites)
  • Digital commerce (web, mobile app)
  • Mobile messaging (SMS, MMS)
  • Mobile apps (push notifications, in-app notifications)
    consumer messaging apps
  • Organic social publishing (sharing mechanisms, social feed management)
  • Direct mail
  • Loyalty Program Management
  • First-party data onboarding
  • Second-party/data co-op onboarding
  • Onboard and match first-party data with third-party audiences
  • Single-Customer profile
  • Collection of user-level location data for targeting/geofencing
  • Content management
  • Triggered campaigns/journeys
  • Rule-based & Algorithmic segmentation
  • Next best offer/next best action/content recommendations

Take a look inside Cheetah Digital

General Info and Links

Information and links for Cheetah Digital

Twitter: @Cheetah_Digital
Youtube: Youtube
Facebook: FB page
Employees: LinkedIn
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