10 Best CRM Software Australia: Features, Pricing, Pros, Cons

Australian businesses need quality Customer Relationship Management (CRM) software. Modern CRMs aren’t only useful for sales and marketing teams. It helps any team that deals with customers from support to accounting teams. They get more accurate, better-organized customer data. 

To make things easy, we’ve collected the 10 best CRM software in Australia.

10 Best CRM Software in Australia in 2023

CRMFree plan or free trialMonthly starting price
Monday.comYes$10/user
PipedriveYes, 14 days$21.9/user
HubSpotYes$10/user
ActiveCampaignYes, 14 days$23/user
FreshsalesYes, 21 days$18/user
BenchmarkONEYes$49 (unlimited users)
ThryvYes$299 (5 users)
SalesforceYes, 30 days$25/user
NetSuiteNoCustom
ZohoYes, 15 days$20/user

Note: All the prices in this article are in USD. Most vendors don’t publish prices in AUD and these help keep prices consistent and comparable.

The best CRM software has marketing and sales automation to improve productivity. These tools make it easy to track and close deals with visual sales pipelines. Let’s take a closer look at the best CRMs for Australian businesses.

1. Monday.com

Monday.com sales crm software deals page

Monday.com is well-known for its project management tools. Or as they say work OS. It also has a sales CRM software with pipelines, contact management, lead capture, tasks and analytics. 

The clean interface helps you quickly identify what stage a prospect has. It has CRM templates and boards for sales pipelines, tracking marketing activities, customer onboarding, and sales enablement. You’ll also get customizable analytics dashboards and automated workflows.

Monday.com’s free plan has 200 contacts, 3 boards, 2 users, 200+ templates, and forms. Paid plans start at $10/user/month for unlimited boards and free viewers. The Standard plan with automations, integrations, timeline view, and map view starts at $12/month/user. You can also get a 14-day free trial for the Pro plan to test all features. 

Pros

  • Fully customizable interface
  • Very easy-to-use and navigate
  • Advanced project and task management

Cons

  • No automatic archiving of board stats

Try Monday.com for free

2. Pipedrive

Pipedrive crm for small businesses

Pipedrive is a simple and modern sales CRM for small businesses. It’s an easy to use CRM without any complexity or distractions. Everything is focused on helping salespeople sell. Build customer relationships with email, live chat, and sales automation. Monitor sales metrics, predict sales, and run reports on channels.

You can customize deal pipelines to match your sales process. Lead, deal, calendar and pipeline management help track sales. And you can automate sales tasks and send email marketing campaigns. It has more than 400 integrations including tools like Zapier, Microsoft Teams, Zendesk, and Trello.

Try Pipedrive free for 14 days with all features to test it. Pipedrive pricing starts at $21.9/user/month with lead, deal, contact, calendar and pipeline management for 3000 open deals.

Pros

  • Easy to learn
  • Full view of the sales pipeline
  • iOS and Android apps to sell on the go

Cons

  • Can’t trigger automation based on dates

Try Pipedrive for free here 

3. HubSpot

Hubspot crm platform with sales and marketing service tools

HubSpot is a full CRM platform with sales, marketing, service, CMS, and operations tools. It isn’t just about customer relationship management. Hubspot has products for almost everything a business needs to succeed online. You can build a website to generate leads, send email marketing campaigns, track and manage customer communication, support customers and more.

The sales CRM in Hubspot has sales funnels, pipelines, automation, deal tracking, sales forecasting meeting scheduling, reporting, Gmail and Outlook integration, a mobile app, and sales email templates. A big reason why companies choose Hubspot is its ecosystem. How the marketing, sales, and service tools all work together. Having all these tools together makes it easier for businesses to track performance and manage contacts. 

But Hubspot also has major drawbacks. The Starter plans don’t have campaign reporting or custom reports. Dashboards and reports are limited to 10 on Starter. The landing page and email templates aren’t the best. Even the premium templates on the Starter plan are pretty basic. This leaves many companies running looking for Hubspot alternatives. You can buy better-looking templates from the Asset Marketplace or purchase the reporting add-on for $200/mo. But all these add to the already high price tag. This brings us to the biggest drawback of Hubspot: the price. 

HubSpot has a free plan with CRM, forms, ticketing, basic automation, ads, email templates, live chat, landing pages, email marketing, website building, hosting. The free plan is limited to 100 contacts for each engagement. Paid Hubspot plans start at $50/mo for the CRM Suite. This includes 2 users and 1K contacts. And the Starter features for marketing, sales, service, CMS and operations hubs. Sales Hub Starter starts at $18/mo. So starting out with Hubspot isn’t much more expensive compared to other CRMs. 

For advanced features like omnichannel automation, lead scoring, and dynamic personalization, you have to get a Professional plan. That costs $1780 for 2000 contacts and 5 users. That’s already a hefty sum and there’s a required, one-time onboarding fee for the Pro plan, which costs $4500.

Pros

  • Full CRM software platform with different products working well together
  • Lots of free tools
  • Easy to use and navigate
  • Mobile CRM

Cons

  • Basic reporting on Starter plans
  • The templates aren’t professional looking
  • It gets expensive quickly

Try Hubspot for free here

4. ActiveCampaign

Activecampaign email marketing automation tool with sales CRM

ActiveCampaign is an email marketing automation tool with a sales CRM. It has powerful automations, segmentation, and customer management tools. The 500+ pre-built automation templates are great for companies getting started with marketing automation.

The visual automation builder makes it easy to create automations. You can create complex automation and the learning curve isn’t steep. The ActiveCampaign CRM has pipelines, deal management, tasks, reporting, automation, and email content generation.

For businesses looking for marketing automation and CRM software combo on a budget, ActiveCampaign is a smooth start and pretty easy to set up. Especially if you have your website already. If you’re looking for a similar tool with a website builder, check out our review of the best ActiveCampaign alternatives.

ActiveCampaign has a 14-day free trial with all the features you need to fully test it. Prices for ActiveCampaign start at $15/mo for Marketing Lite. This plan has email marketing automation, drag & drop editor, 150+ templates, site and event tracking. For CRM + marketing automation, you’ll have to choose a bundle. The Plus Bundle starts at $116/mo for 1K contacts and 5 users. Find out all the details in our ActiveCampaign pricing guide.

Pros

  • Wide range of features for advanced automation and segmentation
  • Great deliverability right out the gate
  • 500+ automation templates
  • Integrated sales CRM
  • Over 100 integrations like Shopify, BigCommerce, Woocommerce, Salesforce, Basecamp, Calendly, and WordPress
  • Machine learning to optimize your marketing results

Cons

  • It takes some time to wrap your head around the advanced features if you’re new to email marketing automation

Get started with ActiveCampaign for freeor read our full review

5. Freshsales

Freshsales sales crm system

Freshsales is a sales CRM system for small to midsize businesses. It’s a complete CRM platform that’s fairly easy to use. It comes with customizable pipelines, dashboards, automation, lead gen and scoring, and analytics. A big plus is the 24h phone and email support on weekdays.

There’s an AI-powered contact scoring on all paid plans. It helps to decide when to reach out to leads based on demographic and behavioural data. Saving time compared to regular lead scoring. The WhatsApp integration can be useful for businesses using this channel to keep in touch with contacts. And the mobile apps help sell on the go. It’s a good choice for international sales teams with support for 10 languages and 150+ currencies.

Freshsales has a free version with account and contact management, contact lifecycle stages, activity timeline, deal management, and 24×5 customer support. The Growth plan starting at $18/user/mo has visual sales pipelines, predictive contact scoring, sales sequences, and WhatsApp Business. 

Pros

  • Affordable pricing
  • Easy onboarding and setup 
  • 24×5 phone and email customer service 
  • 17+ integrations, including Zapier, Hubspot, Google Apps, and Mailchimp

Cons

  • We noticed some errors for contact imports but it was fixed quickly
  • Some templates are outdated

Try Freshsales here

6. BenchmarkONE (formerly Hatchbuck)

Benchmarkone all-in-one CRM software and marketing automation

BenchmarkONE is an all-in-one CRM software. It blends CRM and marketing automation to cover the entire sales funnel. It has contact management, email marketing, automation, and lead generation tools.

CRM features include website tracking, tagging and segmentation, email integration, and sales pipelines. It’s a CRM with email marketing with features like a drag-and-drop email builder, 59+ pre-designed email templates, email autoresponders, and email stat reports. BenchmarkONE integrates with 5000+ apps through Zapier, including EZ Texting, Google Apps, Unbounce, WooCommerce, Zendesk, and HubSpot.

BenchmarkONE’s free plan is perfect for startups with 250 contacts. BenchmarkONE pricing increases according to the number of contacts. Plans start at $29/month for 500 contacts, contact management, email marketing, automation, and landing page features.

Pros

  • Packed full of features for sales and marketing
  • High-quality email templates, landing pages, and forms
  • Simple setup and navigation
  • Drag and drop editor for email and landing page
  • Generous free plan to get started

Cons

  • Automation builder can be made more convenient by making it a visual editor
  • Can add more videos, articles, and FAQs in the knowledge base

Get started with BenchmarkONE for free hereor read our full review

7. Thryv

Thryv Business Center CRM software in Australia

Thryv is for smaller businesses that like to do as much as possible in a single platform. It will handle your communications, marketing, and financial processes.

Its main product is the Thryv Business Center. A good way to describe the Business Center is that it’s a platform that connects sales and marketing. It starts with lead generation. In Thryv Business Center, you can run online advertising campaigns, and build landing pages and sign-up forms. You can also manage online listings and reviews.

From there, you can run email and SMS campaigns. And if leads decide to buy, there are payment and invoicing tools to manage transactions.

Across all of this, Thryv logs and manages all customer data. As a CRM, it sticks to the basics. It serves as a record of every prospect and customer, every interaction, every response.

Simplicity is Thryv’s strength. It’s very user-friendly. This includes excellent mobile apps that provide full access to all tools and features on the move. Thryv has 24/7 support with a dedicated phone line for Australia.

The Thryv Business Center suite costs $199 a month per location, plus a $9 monthly support fee. There’s also a one-time $350 onboarding fee. There are no user limits per location. 

Pros

  • All-in-one business platform for small businesses
  • Email marketing, SMS campaigns, ads, and landing pages
  • Simple and user-friendly CRM
  • iOS and Android apps

Cons

  • Pricey compared to other small business CRMs

Try Thryv for free here

8. Salesforce

Salesforce cloud CRM system pipeline page

Salesforce was the first cloud CRM system. They released the first edition in 1999. It’s a complete CRM platform with lead generation, lead nurturing, sales, and marketing tools.

The sales CRM includes pipeline, account, contact and lead management. The marketing platform has email marketing automation, CMS, visual automation editor, and mobile messaging.

Salesforce has 4000+ integrations with:

You can try Salesforce for free for 30 days. Paid plans start $25/user/month if you commit for a year. This Starter plan includes account, contact, deal and opportunity management with Gmail and Outlook integration, and process automation.

Pros

  • Big feature set for sales, email marketing, social media marketing, website creation, and online ads
  • Training and technical support

Cons

  • Complex workflows and processes
  • Need of Salesforce experts to use it to its maximum potential

Try Salesforce

9. Netsuite

Netsuite Australia crm software

Netsuite is an enterprise resource planning (ERP) platform. ERP traditionally focuses on areas like procurement, inventory, logistics and finance. Netsuite goes all in and adds apps for HR, eCommerce and CRM, too.

These are all available as add-ons to the main ERP. The CRM alone is no small piece of software. It covers sales, marketing and customer service processes, with automation featured heavily. This suits businesses that want a single CRM for the entire customer journey. And want to save time and effort in the process.

Netsuite works for all types of sales operations. On the B2B side, it can handle quotations, commissions, partner relationships and forecasts. All propped up with sales force automation tools. For B2C sales, it can automate up-sell and cross-selling. You can also connect Netsuite to most ecommerce platforms. Netsuite can manage most back-end processes for your web store.

On the marketing side, automation takes the load on email and social media campaigns. If a prospect clicks on a link or responds to a social media post, Netsuite will capture it. This behaviour tracking feeds into automated workflows. It helps target the right message at the right time. Tracking also feeds into Netsuite’s advanced analytics. It helps to attribute sales back to marketing activity. Which means you can accurately calculate the ROI of your campaigns.

Netsuite doesn’t publish prices. You get a quote on application. But expect enterprise-level prices.

Pros

  • Complete business software
  • Advanced automation
  • Customizable to fit different businesses

Cons

  • Doesn’t have free trial or public pricing
  • Have to buy the ERP to get the CRM

Get a Netsuite product tour here

10. Zoho

Zoho cloud-based software suite dashboard

Zoho is a huge cloud-based software suite with products in 12 different categories. These include sales and CRM tools, marketing software, collaboration, and project management. Its CRM is customizable to suit growing businesses and enterprises. It helps automate the sales processes so that sales reps can focus on closing.

The Zoho CRM is one of the most feature-rich CRM systems available. And it has a G-Suite integration. You can link all Google apps. If you already use these tools in your business,  you can simply add Zoho CRM features. For Gmail, you get the benefit of Zoho’s intelligent automation tools with automatic contact record updates and sentiment analysis.

There’s a 15-day free trial on all plans and a free plan. Zoho Professional costs $30/user/month with tasks, calls, events, segmentation, scoring, and multiple currencies.

Pros

  • Premium consulting/integration services
  • Easy customization of fields and modules
  • Convenient to track leads and sales funnel

Cons

  • Hard to get started
  • Gets expensive quickly

Try Zoho for free

How to Choose a Small Business CRM

In Australia, 98% of businesses are small and medium size. These companies have between 0-19 employees. Check out our collection of CRM statistics to learn about adoption, market size, sales automation, and mobile CRM.

Small businesses look for different things in a CRM than enterprises. Here are the steps for choosing a small business CRM:

  1. Chalk out your needs and the challenges you are facing.
  2. Think about all the issues you foresee as your business grows.
  3. Note down all the features that you will need in the CRM.

Some features you should consider are:

  • Lead management and scoring
  • Contact management
  • Social media management with detailed analytics
  • Campaign management
  • Email tracking
  • Reporting
  1. Shortlist the CRM providers that offer the features you need
  2. Review their website for their pricing, customer support, third-party integrations, and any other specific needs
  3. Go through their case studies and testimonials to understand if they have worked in a similar domain as yours
  4. Make sure that it’s easy to use and doesn’t take a long to set up and learn

Check out this step-by-step guide to help you choose the right CRM for more details.

Conclusion: The Best CRM Software (Australia)

To cap it off, here’s a short guide to help you shortlist the best CRM for your business. 

These are the best CRM software in Australia:

  • If you’re looking for a specialised sales CRM, go for Pipedrive
  • If you want to manage projects and customers from the same tool, try Monday.com.
  • If you’d like a marketing automation and CRM combo, get started with ActiveCampaign.
  • If you want an easy-to-use email marketing and CRM platform, sign up to BenchmarkONE.
  • If you’re searching for a CRM platform for marketing, sales, and service teams, HubSpot and Freshsales are good options.

Looking for a different country? Check out the best CRM software in Canada here.

Frequently Asked Questions about CRM Software in Australia

Are CRM and marketing automation different?

Yes, CRM (Customer Relationship Management) and marketing automation tools are two different software categories.

CRM is used for contact management, sales management, customer relationships, and communications with prospects and customers. It plays an important role at the bottom of the funnel.

Marketing automation is mostly used at the top and middle of the funnel. It helps in lead nurturing, autoresponders, and sales tracking. 

There are tools that have both CRM and marketing automation features. ActiveCampaign is a great combo for small businesses. HubSpot and Freshsales are geared towards the enterprise market.

What is the size of the CRM market in Australia?

In 2022, Australian businesses spent $1.23 billion on CRM software, according to Statista. That’s almost double, compared to $0.57bn in 2016. And it’s expected to grow to $2.19bn by 2028. 

Is Campaign Monitor a CRM?

No, Campaign Monitor isn’t a CRM. It’s an email marketing platform that has some contact management features.There are many great tools that combine CRM with email marketing. The best are ActiveCampaign, Brevo, Benchmark Email, Engagebay, Pipedrive, and Hubspot.

What’s the top CRM in Australia?

These are the top CRM software in Australia:

  • If you’re looking for a specialised sales CRM, go for Pipedrive.
  • If you want to manage projects and customers from the same tool, try Monday.com.
  • If you’d like a marketing automation and CRM combo, get started with ActiveCampaign.
  • If you want an easy-to-use email marketing and CRM platform, sign up to BenchmarkONE.
  • If you’re searching for a CRM platform for marketing, sales, and service teams, HubSpot and Freshsales are good options.

About Editorial Team


Email Vendor Selection was founded over 11 years ago. The editorial team at Email Vendor Selection consists of dedicated marketing and business software experts, researchers, and writers – often with multiple specialisms and backgrounds in digital marketing.

We like to combine the knowledge of our in-house team with insights from a wide network of industry insiders, practitioners (people that do stuff), and freelancers that know what you are going through. Refining the art of expert content and helpful review serving small businesses to enterprises.

Core members are Jordie van Rijn (Named one of 20 marketing experts to meet by Huffington Post) and Mor Mester (Marketing Automation specialist, turned marketer and editor savant). We have over 15 years of experience in marketing and business tools. The mission: to make sure your vendor selection is as smooth as can be. Feel free to reach out to us here with any comments or requests.

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