10 Best Klaviyo Alternatives in 2025 (Review & Comparison)

Paul Newham 17 January 2025

Klaviyo is one of the most popular email marketing platforms around for ecommerce businesses. Shop owners love its visual automation builder.

Despite its popularity, Klaviyo isn’t for everyone. While it’s a great tool, there are some other options. Overall, it’s better suited for larger ecommerce shops than SMEs. It’s got features not everybody needs and is relatively expensive. Klaviyo recently raised their prices by up to 25%. This is the third price increase in 4 years, which leaves many companies searching for the best alternatives.

This guide helps ecommerce businesses find their ideal Klaviyo alternative. I’ve reviewed dozens of email marketing services over the years. I’ve picked out 10 alternatives that offer something better to small businesses. Be that value, features, ease of use, or ideally, all three!

10 Best Klaviyo Competitors & Alternatives Overview

If you’re pressed for time, here’s a quick overview of the 10 best alternatives to Klaviyo.

	Best for	Free Plan/Trial	Starting Price	Score
Omnisend	Ecommerce	Free Plan	$16/mo
ActiveCampaign	Marketing Automation	14-Day Free Trial	$15/mo
Brevo	Free Email Marketing	Free Plan	$8.08/mo
GetResponse	Content Creators	Free Plan	$13.30/mo
MailerLite	Deliverability	Free Plan	$9/mo
Moosend	Value	30-Day Free Trial	$9/mo
SendX	No-Frills Email Marketing	30-Day Free Trial	$7.49/mo
Privy	Lead Capture & Nurturing	15-Day Free Trial	$30/mo
AWeber	Email Design	Free Plan	$12.50/mo
Constant Contact	Email + Social	30-Day Free Trial	$12/mo

What’s wrong with Klaviyo?

It’s relatively expensive

A common complaint you hear about Klaviyo is its pricing. It’s noticeably more expensive than most email marketing services. It starts at $45 per user a month. At that price, you’re capped at 1500 contacts and 15,000 emails. The price goes up if you want to add more contacts, emails, or SMS to campaigns. There is a free tier that lets you send 500 emails a month.

One of the reasons Klaviyo is pricey is because all plans include all features. But if you don’t need them all, that’s just extra cost. Features like portfolio management are aimed at large companies and marketing agencies. Luckily there are many alternatives that are way more affordable. 

Cheaper Klaviyo alternatives: Omnisend, Moosend, Brevo, MailerLite, ActiveCampaign

Missing or limited features 

Email, SMS and web push notifications work well in Klaviyo, but that doesn’t really count as ‘omnichannel’ marketing these days. Customers often ask for landing pages and it’s still not supported. SMS is available in 17 countries, but is missing shortcodes. Klaviyo has a CRM, but without a pipeline view. Many others offer email and web push, but more features in SMS, WhatsApp, chatbots, and advanced analytics.
Klaviyo alternatives with more channels and features: ActiveCampaign, Brevo

What to look for in a Klaviyo alternative

Here’s what to look for when researching Klaviyo alternatives:

• Affordability and value: Most businesses looking for Klaviyo alternatives want a cheaper option. But value means more than low cost. Make sure you get all the features you need for your money. 
• Ease of use: Many users find Klaviyo has a steep learning curve. So prioritise Klaviyo alternatives that score well for simplicity and user-friendly interface.
• Quality templates: Email, form, landing page and automation templates save time. They are also a great help to newcomers. Look for choice and quality in the templates available.
• Drag-and-drop email editor: Marketing emails need to stand out and grab attention. You want enough flexibility to create eye-catching designs. And make emails fit your brand identity. Choose a platform with a user-friendly drag-and-drop email editor.
• Time-saving automations: Marketing automation campaigns come in many forms. From simple drip campaigns to advanced behavior-based automation. Pick a platform where you can automate messages based on customer behavior.
• Easy integrations: Modern businesses run lots of different software. To improve efficiency, you want to connect these platforms. Check if they include the core software your business uses. If you run an online business with a store, this must include your ecommerce platform.

10 Best Klaviyo Competitors & Alternatives

I’ve picked the best Klaviyo alternatives based on these must-have features. But there’s still plenty of variety across the 10 I’ve selected. For each, I’ve tried to highlight what their unique strengths are. And what type of businesses they are best suited to.

1. Omnisend: Best for ecommerce

Omnisend is an email marketing platform built especially for ecommerce. Like Klaviyo, Omnisend integrates with all major ecommerce platforms. Both use customer data from web stores for campaign building and targeting. Both are very good for turning email campaigns into sales.

But Omnisend stands out versus Klaviyo in several ways. The most obvious is cost. Omnisend’s pricing entry point is around a third of Klaviyo’s. And there isn’t much difference between their features. Omnisend automations are adaptable and sales-focused. Behaviour tracking from your store feeds into precise segmentation and targeting. And it includes Customer Lifecycle Mapping. This gives you an overview of how close leads are to buying from you at any time. And suggests automation workflows that will help them convert.

Omnisend has special features for Shopify stores, like requesting and managing customer reviews. In Klaviyo, this is a paid-for extra. And there’s no option for embedding them in your store as Omnisend offers. Omnisend also comes with more email templates, 350+ compared to Klaviyo’s 160. In Omnisend, you can also easily set up branded templates from your web store. 

Omnisend also wins on customer support hands down. Agents are available 24/7 via live chat and email. It promises an average response time of 4 minutes.

Pricing starts at $16 for 500 contacts and 6,000 emails a month. Omnisend has a Free plan that includes 250 contacts and 500 emails.

Omnisend offers a generous 40% off for Klaviyo customers looking to switch. Get started here and use the code CIAOKLAVIYO to get the discount.

Try Omnisend for free here or read our full Omnisend review

2. ActiveCampaign: Best for Marketing Automation

ActiveCampaign is one of the best marketing automation platforms around. Automation is a must-have feature of email marketing and Klaviyo is no slouch in this area. But it doesn’t come close to ActiveCampaign. It started as an email marketing specialist. So ActiveCampaign also has great tools for building and sending email campaigns.

Versus Klaviyo, ActiveCampaign nails the balance between sophistication and ease of use. You can build highly advanced, complex automations. But the visual workflow builder is very user-friendly. And you get plenty of support from 900+ workflow templates or ‘recipes’. These give you a starting point for automating pretty much anything you can think of. They are all also fully customizable. 

Like Klaviyo, ActiveCampaign is great for ecommerce businesses. You can connect directly to major commerce platforms like Shopify and WooCommerce. There are 900+ third-party integrations overall. With a web store connected, you can use behaviour tracking to trigger automations. For example, sending a follow-up email when a contact lands on a product page but doesn’t buy. 

ActiveCampaign also includes sales CRM tools. These let you track customer interactions similar to Klaviyo’s customer data platform. But they’re more focused on increasing conversions. Sales pipelines are particularly useful for B2B and account-based sales teams. And there are sales engagement automations that link marketing directly to sales activity.

ActiveCampaign prices start at $15 per user per month. There is a 14-day free trial.

Try ActiveCampaign for free or read our full ActiveCampaign review

3. Brevo – Best for Free Email Marketing

Brevo started life as an email marketing service. But it has grown into an impressive marketing automation and CRM platform. Building and automating email campaigns is still its core. But it also features a sales CRM, a customer data platform and live chat tools. And an email API for transactional emails and SMS.

Brevo’s standout USP is its free plan. Versus Klaviyo, you can do a lot more for free. Brevo’s free tier has a daily send limit of 300 emails. Klaviyo maxes out at 500 a month. Brevo lets you have unlimited contacts for free. Klaviyo caps it at 250.

Even more impressive is how many features the Brevo free plan includes. You can build and send email, SMS and WhatsApp campaigns. You get full access to Brevo’s pre-made email templates. The send limits include transactional as well as marketing messages. Sellers can also build a sales pipeline to keep track of sales tasks. And live chat tools are also free.

On paid plans, Brevo offers solid email automation tools. There are workflow templates for abandoned cart emails and product purchase automations. These work with ecommerce platform integrations for Shopify and WooCommerce. And Its workflow builder is easy to use. As is the whole platform. AI-powered predictive sending monitors when individual contacts are most likely to open emails. 

Brevo is also known for excellent support. Email tickets are monitored 24/7 on all plans. And phone support is available on higher plans.

Brevo pricing starts at $8.08 per user per month for basic campaign building tools. That includes 5,000 emails a month. Marketing automation tools come with the Business plan, starting at $16.17 per user per month.

Get started with Brevo for free or read our full Brevo review

4. GetResponse – Best for Content Creators

Content creation is one of the web’s newest industries. Tens of thousands of people are now making money from their expertise or interests. But whether it’s a side hustle or a main gig, monetizing knowledge comes with its own marketing demands.

GetResponse has recognised and responded to this. It’s long been a popular choice for email marketing and marketing automation. Like Klaviyo, it also caters for ecommerce businesses. You can connect a GetResonse account directly to most ecommerce platforms. And it offers tools like transactional emails. Abandoned cart recovery workflows. Promo codes. And AI product recommendations in email campaigns.

Klaviyo doesn’t include any tools for building digital products. This is the stock in the trade of a content creator. GetResponse covers this in 3 ways. You can build digital courses to sell. You can run webinars. And you can sell newsletter subscriptions.

GetResponse is well set up to help you promote these digital products. Its sales funnels are ideal for selling subscriptions and sign-ups. Forms can link directly to a product like a course or webinar. People sign up, share their details, pay and download all in the same sequence. It’s quick and convenient. And you can automate the whole process. 

GetResponse Email Marketing tier starts at $13.30 per user per month. This includes 1000 contacts. The Marketing Automation starts at $40 a month. Course and ecommerce tools are priced separately. There is a free plan with basic list building and email marketing tools.

Try GetResponse for free or read our full GetResponse review

5. MailerLite – Best for Deliverability

MailerLite is an email marketing platform that sticks to the essentials and does them very well at the right price. It hasn’t tried to expand into sales CRM. It doesn’t bother with very complex automations or analytics. It’s all about keeping things simple. And, versus platforms like Klaviyo, affordable.

Cheap and basic can mean low quality. But that’s not the case with MailerLite. It’s one of the best email tools around for high deliverability rates. Its sister platform is MailerSend, an SMTP service. MailerLite uses its high-quality email-sending infrastructure. This includes spam protection and email verification.

MailerLite matches simplicity with ease of use. It’s got a great drag-and-drop HTML email editor. Pre-formatted content blocks provide a simple mix-and-match approach to designing emails. You can connect a web store and import product listings straight into emails. Or build web pages from scratch to sell digital products. 

MailerLite pricing starts at $9 a month for 3 users. This includes 500 contacts and unlimited emails. There’s a free plan with 1,000 contacts and 12,000 emails a month.

Get started with MailerLite for free or read our full MailerLite review

6. Moosend – Best Value for SMEs

Moosend would make any list of the cheapest email marketing services around. But what makes it such good value is what you get for your money.

Like Klaviyo, Moosend is geared towards ecommerce businesses. You can connect to major ecommerce platforms like Magento and WooCommerce. And sell products from emails. But it’s very clearly aimed at smaller operators. It’s built for simplicity from the ground up. Including the fact that there’s just a single plan with all features included.

Those features make for an impressive list. There are the standard email marketing tools. Drag-and-drop email, form and landing page builders are easy to use. But for its price, Moosend’s superpowers are its tracking and automation tools. 

Moosend tracks customer activity on connected websites. And feeds data into a marketing CRM. Klaviyo’s CDP costs hundreds of dollars as an add-on. These capabilities are included in Moosend’s single low-cost tier. Tracking data can be used to trigger automations. Moosend’s visual workflow builder is very user-friendly. And there’s 18 automation templates.

Even more impressively, tracking data drives advanced segmentation options, personalization, and detailed analytics. Moosend includes AI tools that make product recommendations based on customer history. And adjust campaign content to suit individual recipients.

There are no limits on how many emails you can send in Moosend. And you can use it for transactional emails and promotional campaigns.

Moosend pricing starts at $9 per user per month. That includes 500 contacts. There is a 30-day free trial.

Try Moosend for free here or read our full Moosend review

7. SendX – Best for No-Frills Email Marketing

SendX focuses on the simpler side of email marketing. Its strengths are that it’s cheap and easy to use. Versus Klaviyo, it’s not just far more affordable. It’s far quicker and easier to learn. Even if you have no experience with email marketing, you’ll be up and running in no time.

Granted, you don’t get the ecommerce integrations. And you don’t get the advanced automation and data tools Klaviyo has. But there’s more than enough to run simple email marketing campaigns. The drag-and-drop editor makes it easy to build attractive HTML emails. Although it could do with more templates.

The template choice is much better for signup forms. There are more than 50 in total. You can build as many forms as you like to grow your contact list. SendX automatically tags new subscribers according to which form you use. You can use this to send different personalized campaigns to different groups. You can use filling in a form as a trigger for automated campaigns. SendX can automate email sending and contact management using tagging and segmentation. And use yes-no conditions to vary emails.

One other bonus with SendX is that it includes A/B testing in all plans. Many rival services only include it on higher plans. 

SendX welcomes affiliate marketers, find the best email marketing tools that allow affiliate marketing here.

SendX prices start at $7.49 per user per month for 1000 contacts. There’s just one pricing tier with all features included. There’s a 30-day free trial.

Verdict: SendX is the best alternative to Klaviyo for newcomers to email marketing. It’s ideal for start-ups or anyone wanting a cheap, simple service.

Try SendX

8. Privy – Best for Lead Capture & Nurturing

Privy is an email marketing software very similar to Klaviyo. It specializes in ecommerce-focused marketing. It offers “one-click” integrations with Shopify and WooCommerce. It’s set up to gather customer data from your web store. And it uses that data to inform email and SMS campaigns. It even prices email and email + SMS in a similar way to Klaviyo.

Where Privy stands out versus Klaviyo is what it calls ‘list growth and conversion’ tools. Translation? Forms aimed at turning browsers into known contacts. And on-site display tools to convert contacts into paying customers.

Nearly all email marketing services use forms for lead capture and list growth. For email marketing to work, you need a list of email addresses. And permission to send marketing materials to them. Privy stands out for the types of forms available. And how well tailored they are to ecommerce.

Examples include Welcome Discount and Spin-to-Win pop ups. These give people an incentive to share their details with you. For the common problem of abandoned carts, there are Cart Saver prompts. This allows people to receive their items by email and think about the purchase. Or, Exit Intent popups. This can be used to request feedback when people leave your site.

On the conversion side, Privy includes countdown timers for time-limited promotions. And cross-sell prompts that appear when certain products are picked.

All of this is included in Privy’s email and SMS marketing plans. But you can also use them as a standalone product. 

Privy starts at $30 a month for email marketing with 1500 contacts. Or $45 for email and SMS. List growth and conversion tools cost $24 a month as a standalone product.

Try Privy or see where Privy ranks in the best email marketing tools for Shopify

9. AWeber – Best for Email Design

AWeber is a veteran of email marketing. Over the past 25+ years, it has been used by more than 1 million customers. So it must still be doing something right.

AWeber was founded at a time when email marketing meant sending out newsletters. It was an early pioneer of no-code drag-and-drop design for HTML emails. And that’s still its main strength. It’s great for making pro-quality email designs the easy way. 

AWeber comes with more than 600 fully customizable email templates. This includes dozens of newsletter templates. But also email courses, events, product promotions, and surveys. Its drag-and-drop editor is one of the best-designed and most user-friendly around. It comes with additional design features like Smart Designer. This customizes templates to match your brand style based on your website. A Canva integration lets you create graphic designs in the editor. 

Other handy tools include an AI subject line generator and writing assistant. You can also personalize emails with dynamic content. And automatically turn blog posts into newsletters.

AWeber’s prowess as an email designer carries over into landing pages, too. The choice of page templates is much smaller. But the 50+ available are high quality. And just as easily customized with a drag-and-drop landing page builder. 

AWeber was on of the first tools with autoresponders and ‘drip’ campaigns in the early days of marketing automation. It has kept up with more modern event-based automations. But it doesn’t have a great choice of workflow templates.

AWeber pricing starts at $12.50 per user per month. This includes 500 contacts and 5,000 emails. There is a free plan with more limited features. It lets you have 500 contacts and send 3,000 emails a month. 

Try AWeber or read our full AWeber review

10. Constant Contact – Best for Email + Social

Earlier in this guide, I questioned Klaviyo’s ‘omnichannel’ claim. It lets users communicate with customers via email, SMS and web push. That’s pretty standard for marketing software these days. But it’s hardly ‘all the channels’ available.

Constant Contact doesn’t qualify as an ‘omnichannel’ marketing automation service, either. It has its limitations. SMS is only available in the US, for example. But versus Klaviyo, it offers more.

One of Constant Contact’s biggest USPs is social media marketing. You can manage posts on Facebook, Instagram and LinkedIn. Including scheduling them in advance. It has tools for running social advertising campaigns. A recent addition is lead generation forms for social media. So you can easily capture social followers as contacts for marketing campaigns.

Another new tool is Constant Contact’s Campaign Builder. This uses AI to create campaigns from the prompts you give. It cuts the time it takes to get a campaign off the ground. Elsewhere, AI is also used for content recommendations. And for personalized marketing campaigns.

Constant Contact is also great for event marketing. You can build registration forms to post on your website and social channels. And link them to payments and ticketing. You can then run event updates and reminders via multichannel campaigns.

Constant Contact pricing starts at $12 per user per month. That includes 500 contacts and 5,000 emails. There is a 30-day free trial.

Try Constant Contact or find the best Constant Contact alternatives here

Which is the Best Klaviyo Alternative?

There are lots of things to consider when choosing an alternative to Klaviyo. Cost and value. Ease of use. Choice and quality of features. The key is deciding on your priorities. And then comparing those to the strengths of the different platforms.

I recommend Omnisend as the best all-round alternative for ecommerce. But ActiveCampaign is best for driving efficiency and growth with advanced automation. Or if budget and value are your main concerns, try Brevo, Moosend and MailerLite.

Do you agree? Share your thoughts in the comment section!

Klaviyo Alternatives FAQ

About Paul Newham

Paul Newham is a content writer specialising in business blogging, report writing, software reviews, and online copywriting. He has 5+ years of email marketing, marketing automation and software review experience. He tested over 60 business software including email marketing tools, CRMs, outreach services, SMTP providers, email verification, and AI writing tools.
With a background in journalism and PR, he understands business content from both sides. And knows what makes for great, engaging copy, but also understands that for businesses, the written word is all about driving value.

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