Acxiom is a marketing services and technology company focussed on consumer data and database marketing. Acxiom provides marketing technology, decision engines, data and marketing agency services to support multichannel marketing efforts.
Acxiom offers customer data services with their Audience Operating system (AOS), that holds data on household makeup, contact details, financial means, shopping preferences and leisure pursuits of a majority of adults in the United States.
Company executives have said the information in its databases contains about 500 million active consumers worldwide, with about 1,500 data points per person. The Acxiom data enables marketers to manage audiences, personalize consumer experiences and create profitable customer relationships. Acxiom says to have a consultative approach that combines consumer data and analytics, databases, data integration and consulting solutions for multichannel marketing strategies.
Marketers can also make use of the Acxiom data to target in combination with Facebook Custom Audiences Targeting Tool, Acxiom is on of the select third party data providers with which Facebook has allowed to do so.
Acxiom Company History
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. The Digital Impact platform was aquired by acxiom in 2005. In the same year also SmartDM, an integrated direct marketing firm, was added to Acxiom Digital.
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Products and services
Acxiom Digital Impact marketing platform
Acxiom Digital Impact platform combines agency services and technology deploy campaigns in numerous channels, including email, Web sites, display ads and search. Acxiom provides marketing technology, decision engines and agency services to support your multichannel marketing efforts.
Acxiom AOS: Audience Operating System
With Acxiom Audience Operating System marketing platform marketers, agencies and publishers can plan, buy and optimize audiences across channels, devices and applications, with precision and scale. The integrated platform different sources of media channels and technology together. An open platform that supports many applications.
Within Acxiom Audience Operating system, the following applications are available as browser-based tools:
Acxiom Cross-Channel Planner
Acxiom Cross-Channel Planner goes beyond online ad targeting or single channel planning tools to quickly and easily identify your exact target audience in total, wherever they may be. The tool displays cross-channel reach for your selected target audience. With reach counts for partners in mail, email, online, social and mobile domains. Use a single, easy-to-navigate interface to calculate reach by media channel and publisher within the targeting parameters you establish.
Acxiom Audience Architect
Via a self-service web interface you can access first-party and third-party data to append and combine it with Acxiom’s extended attributes list, demographic data, lifestyle segments, and predictive models. And then use your audiences for mail or email campaigns (using Acxiom’s Digital Impact), or deploy them online. Acxiom Audience Architect is your one-stop shop for acquiring, enhancing, distributing and reusing audiences.
Acxiom AOS Analytics
Acxiom AOS Analytics is designed to provide analysis and insights derived from the actions and behaviors of customers. Understand your website visitors and social message responders with more demographics. Then, explore your campaign results focusing on the segments that correspond. Acxiom AOS Analytics can give you results cross-referenced against a vast array of variables.
Acxiom Campaign Optimizer
Acxiom Campaign Optimizer predicts your marketing results in a modeling and simulation tool. Campaign Optimizer takes campaign characteristics you define, overlays it with data and audience behavioral models, applies analytics by channel to let you know how your various offers will perform across each of your segments.
Acxiom big data envirnoment
Acxiom’s Big Data Environment provides a holistic view of your customers across multiple channels – online, offline CRM, first-party, third-party – in a secure, privacy-compliant manner. Your technical analysts and data scientists can directly access this anonymized data for queries, modeling and reporting.
General Info and Links
Information and links for Acxiom Digital and Acxiom AOS
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