99+ Best Free Mailchimp Templates for 2025
Find your Mailchimp campaigns looking a bit samey? It happens. Often because Mailchimp doesn’t have the best selection of email templates. You only get over 100 to choose from, even on paid plans. And they don’t all look the best anyway.
You might have thought about getting custom Mailchimp templates built. But that gets expensive if you have to pay someone to do it. Or you need HTML coding skills.
Is there a way to get high-quality professional templates for Mailchimp for free? Yes, Stripo is a service that specialises in creating beautiful responsive HTML templates. It offers more than 1500 email templates. All of them are Mailchimp compatible and designed to look great on desktop and mobile devices.
And the best thing of all? You don’t have to pay for any of them. Pick a free email template, customize it, and export it to your Mailchimp account. You’ll have slick, fresh-looking campaigns going out in no time.
The only problem is finding professionally designed email templates. So to help you out, I dived in to find the best Mailchimp templates Stripo has to offer.
Free eCommerce MailChimp Templates
Email is a personal and timely channel. Ecommerce email marketing is for promoting and recommending products, sales, sending receipts and order confirmations, and recovering abandoned carts.
If Mailchimp email templates for ecommerce leave you cold, Stripo has you covered. It offers 368+ email templates for ecommerce. There’s a free email template for all use cases. Lots of choices, lots of quality.
Browse 368+ free eCommerce email templates (@Stripo)
Free MailChimp Templates for Product Recommendations
This is a great Mailchimp template for recommending a product. The layout is clean and straightforward. There’s a space for your company logo, a heading for naming the product, and a few lines for a description. A nice big image block for showing what you’re offering. And a 2 CTA buttons.
For me, the layout of this template is its greatest strength. With a product recommendation, grabbing attention is the key. This is what the emphasis on images does. Then the two-column blocks are great for collecting data and segmentation. You can use the click data from this campaign to segment your next campaign. Sending different product recommendations for women and men.
With this email template, again, I like the simplicity. The design is all about the image. Add a quality picture of your product, and all eyes get drawn to it in the centre. The dark background just makes the image stand out even more.
Good imagery can be all you need to grab attention. Unlike some Mailchimp HTML email templates, there’s not a huge amount of space for text. But that adds to the visual impact. And if the reader needs more convincing, there’s a countdown timer above the button. Adding some urgency will increase your conversions.
Free MailChimp Templates for Product Promotions
Is there a better way to promote products than through a sales event? And sales events don’t come bigger than Black Friday.
What I like about this Mailchimp template is how it shows the collections. The geometric shapes of the images are a unique design compared to columns. That “50% OFF” grabs attention and tells you what the email is about right away.
I like this as an email template for product promotions because it’s all about the products. People want to know what an email is about straight away. The best way to do that is with images.
It’s got all the essential elements you want from a Mailchimp email template. A placeholder for your company logo and a headline. A CTA (with a promotion code). I like that the CTA is placed right at the top.
Tastefully laid out, with the odd text prompt to include prices, deals etc. Let the products do the work!
Free MailChimp Templates for Abandoned Cart Emails
Abandoned cart emails are about not giving up on a sale opportunity. If a customer adds items to your online shopping cart but doesn’t buy, all is not lost. A simple email reminder can rescue the sale.
I like the headline on this free email template. It’s not too pushy, but not trying to go around the houses, either. It makes its point simply but politely.
Design-wise, everything is clear and easy to scan. And I like the placeholders for other product recommendations. The customer might have moved on from buying the main item. But if you’re going to email them about an abandoned cart, why not try to secure another sale?
This is a great-looking email template. Again, its impact is all visual. The colour scheme. The clever headline, broken up into boxes. With the product images sprinkled between the letters.
But while the design is clever and eye-catching, it’s still uncluttered and clear. It sticks to the core elements that all good email templates have. Logo, heading, description, and CTA button. It makes the purpose of the email very clear.
Free Newsletter MailChimp Templates
Stripo has 40+ different Mailchimp newsletter templates to choose from. You will never run out of inspiration for a new newsletter design. Here are a couple of my favourites.
Companies often make the same mistake with newsletters. They fill their email with all the stories they want to tell. That makes an email newsletter very text-heavy. And not very appealing in an inbox. It’s an invitation just to skip by.
It’s much better to summarise the stories and invite the reader to click through to read more. Which is exactly what this template does. The point is to make the email attractive and easy to scan. And then give the reader the choice of going further.
This template is designed to promote a blog. But it can be changed for any purpose. For a company newsletter, you could change that top CTA to ‘view our latest deals’. Or ‘sign up for special offers’. The key is that it grabs attention with a big striking image. And then the stories come next.
Sometimes you want a newsletter to be focused on a single theme. More about information or advice than news. This email template is a good example of how to do that. Simple headers summing up what it’s all about. Short, concise information that’s easy to scan. Then links through to find out more.
Free Real Estate MailChimp Templates
This kind of classic email template is perfect for real estate email marketing. You haven’t got the space in an email to go into lots of detail. Not if you want to grab the reader’s attention, anyway.
What I like about this email template is it lets the properties do the talking. It’s very much image-led. And how a property looks is the first thing that will draw a buyer in. There’s enough room for top-line details like price and location. But the focus is encouraging readers to click through for more information.
The layout is very straightforward and clear. But I like that there’s just a touch of flair in having the image boxes different sizes. This creates some visual interest to draw the eye down the page.
Free MailChimp Templates for Online Courses
I wanted to share this series of email templates from the same designer with you. For me, they cover everything you could want if you’re teaching online.
These Mailchimp templates show how much you can customize the same design. But having 4 versions ready to go makes life even easier. The design scheme across all four templates is simple but effective. The layouts are clean and easy to scan.
I like how the templates prioritise different details and CTAs for you. So for the event registration, it’s the event date and registration link. To start the course, a video thumbnail and a ‘Start Now’ link. You could customize a single template to do this yourself. But having effective alternatives like this can save hours.
Download invitation template Download notification template
These last two templates are clever bits of email marketing. The digest shows students what they achieved in a month. With the gift card email, you offer a discount for loyal students to show that you appreciate them.
Download digest template Download gift card template
Free MailChimp Template for Thank You Email
Order confirmations act as purchase receipts for online sales. But as with this free email template, they are also a way to say a friendly ‘thank you’.
The design is visually appealing and simple. It clearly shows important information like the order summary and order number. Below you can find the delivery date and contact information for customer support.
Free Notification MailChimp Templates
Notification emails come in all sorts of different types. A classic is the confirmation email. It could be to confirm an appointment. Or it could be an email to confirm an order, a delivery, or payment.
This is a great all-purpose notification email template. It’s a simple, generic design. So it can be easily customized for all uses.
I like the box in the middle. This makes it easy to list the details of what you are confirming. Details matter in a confirmation email. They act as a reference or receipt for your customer. It’s also why a simple design is most suitable. On this occasion, what matters is the information, not how eye-catching the email is.
Sometimes you need to send an email to get a specific response. This free Mailchimp template is a good example of that. Often, getting someone to reconfirm a subscription is important to comply with privacy laws.
The design of this email template is a great balance of eye-catching and clear. Which is exactly what you want. You need to grab attention. Even more than a promotional email, you don’t want people missing out. So I like the stylized design in the top section and the clear CTA.
But then you must provide all the information the subscriber or customer needs. They should know why the action is important. And have all the information they need to make a decision. So in this case, text to explain is more important than visuals. This email template strikes a good balance.
Free Seasonal MailChimp Templates
A lot of email marketing is based around special events and seasons. Christmas, Halloween, Easter, and national holidays. Whatever the occasion, seasonal events are a great reason to promote your brand. Or launch special offers.
Stripo has 798+ seasonal email templates for Mailchimp. Whatever the time of year, you’ll find beautiful responsive HTML email templates.
Here are some of my favourite seasonal email marketing templates.
Browse 798+ free Seasonal email templates (@Stripo)
Free MailChimp Templates for Christmas
There’s a touch of class about this free email template. We often think about Christmas as being big, bold, and colourful. But it can all get a little too much. The colour scheme of this template is sophisticated. That alone makes it stand out.
But at the same time, it’s very clear what this email is all about. You can’t miss ‘Christmas SALE’. And you can’t miss the 50%’, either. The top half is eye-catching and delivers the main message with a CTA. But then you can see the top product categories.
This Christmas email template is perfect to delight customers during Advent. The calendar concept is clever. It’s a great way to make CTA buttons part of the theme.
You can add 2 images for each day. One with the day and one with the movie poster. Subscribers will only see the movie poster when they hover over the image. It’s the perfect way to add advent calendar effect in emails. Check out this template in the Stripo editor to see how it works.
Free MailChimp Templates for Halloween
This email template is an easy win for jumping on the Halloween bandwagon. The ‘No Halloween poem is playful and fun.
Design-wise, it ticks all the right boxes, too. It’s got that dark Halloween vibe but is still clear and easy to read. And, of course, there’s space for the discounts you’re promoting with a CTA.
Free MailChimp Templates for Other Holidays
Awareness days are another great opportunity to run email marketing campaigns. This email template is for Earth Day. The message about making every day Earth Day is powerful. The main image has an immediate impact and explains what the email is about right away.
There’s space for your company logo. Then as you scroll down, there’s plenty of room to explain your green initiatives. Or share useful information.
How to Import a Template to Mailchimp
So you’ve picked your perfect free email template in Stripo. You’ve customized it in the Stripo email editor. You’re ready to use it for your next email marketing campaign. But how do you get your custom template from Stripo and into your Mailchimp account?
Here are 2 easy ways.
Quick and easy push to Mailchimp
Select your template in Stripo and click Export. The easiest way to get your template to your Mailchimp account is with direct push. Stripo connects to several email marketing platforms. This means it will send your email template straight to your ESP.
To send your email template, select Mailchimp and log in to your account. This will authorize the connection between Stripo and your Mailchimp account. The template will be available in Content » Email templates in your Mailchimp dashboard.
Export HTML from Stripo and import to Mailchimp
The other option is to download HTML files and images from Stripo. The HTML files are the code for your email template. Click on File > HTML > as Archive to download templates as a ZIP file. This file contains an HTML file and the images in your email.
To import your template to your Mailchimp account, go to Content > Email Templates > Create Template. Then choose the Classic builder, look for the Code Your Own option and select Import ZIP. Choose the file from your computer, name it, and click Upload. You’ll then see your new Mailchimp template ready to use.
Free Mailchimp Email Templates: Conclusion
Templates make email marketing much quicker and easier. A customizable template gives you a head start compared to building an email from scratch. A lot of the design work is already done. You just have to edit and add your touches.
But if you want to have the right impact on your email subscribers, it’s important to choose the right templates. Mailchimp is a great email marketing service. But it doesn’t have the biggest choice of templates. And they aren’t all the best quality.
That’s why I’d recommend all Mailchimp users to check out a third-party template builder. Look for one that offers Mailchimp-compatible templates. And ideally, free Mailchimp templates. This makes it much easier to create responsive HTML emails. That’s why I like Stripo. There are 1550+ premium templates to choose from, all suitable for Mailchimp.
And what makes a great Mailchimp template? First, look for designs that suit your purpose. You can find templates to match your type of business. Or for a seasonal event. Or to send notifications to customers.
Then look for the visual impact. You want HTML emails that grab attention in the inbox, with quality images and graphics. But you also want the message to be clear, with easy-to-scan layouts and obvious CTAs. The success of your email campaign is getting people to act on your emails. You don’t want the message lost in a design that tries to do too much. Now it’s your time to create your own responsive HTML emails.
Free Mailchimp Email Templates FAQ
Does Mailchimp have free templates?
There are lots of free drag-and-drop email editors with thousands of templates. We recommend Stripo. They have 1550+ professionally designed templates and a Mailchimp integration to sync templates easily.
Try Stripo for free here
How do I get a Mailchimp template?
For 1550+ professional templates, use a standalone email editor like Stripo. It has multiple ways to add your templates to Mailchimp.
Get started with Stripo for free here
Can I use a PDF as a template in Mailchimp?
Mailchimp has HTML email templates but only around 100. And the free plan only has basic email templates. We recommend using a standalone email editor. Stripo has 1550+ responsive email templates that are professionally designed.
Try Stripo for free here
Can I use a Canva template in Mailchimp?
Canva is a great design tool, but for emails, a good drag-and-drop email editor is a better choice. We recommend Stripo because it’s easy to use and has 1550+ professionally designed, email templates.
Get started with Stripo for free here
How do I create an email template in Mailchimp?
Can we use Mailchimp templates for free?
The best Mailchimp alternatives have a better selection of templates. Or you try a standalone email editor like Stripo with 1550+ responsive email templates.