Kulea.ma is a low cost, modern SaaS Marketing Automation solution designed for use by SME’s. By reducing the cost of set up and use, and enhancing usability so that the tool is accessible to all, Kulea aims to enter a marketplace untapped by current solutions to become the default MA solution for small businesses.
Kulea.me company history
Founded in Dec 2014, Kulea was born out of a desperate need by marketers for a user friendly and price accessible marketing automation solution that can do for marketing automation what MailChimp did for email marketing.
Led by CMO, co-founder and former B2B marketer of the year, Andrew Nicholson, and CEO and co-founder Chris Rodbourne, the ethos of Kulea was to design a feature rich marketing automation solution built by marketers for marketers; in stark contrast to the current generation of complicated and expensive MA solutions.
Their sister company, S-Digital, pioneered MA technology in the UK, working with some of the world’s largest organizations to improve their marketing efficiencies and drive sales.
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Products and services
Kulea.ma is a second generation marketing automation platform built from the ground up for small businesses. With a strong focus on ease of use and a low price point. Kulea.ma is designed for business owners and small marketing teams that don't have their own digital marketing expertise in house.
Kulea's persona-lisation capabilities encourage businesses to better understand and target their customers, persona-lise their content, and interpret and respond to their customer's online behaviour.
Drag and drop journey planner
Their drag and drop journey planner makes light work of building automated sales and marketing journeys; facilitating timely conversation with customers based on their interests and
online activity, without the need for inefficient one to one marketing.
Integrated form builder and CRM
Kulea's integrated form builder and CRM help customer data to be up to date, whilst online tracking provides behavioural insight on customer activity, allowing sales teams to see what web pages, emails, brochures and videos their customers have been viewing online, and score leads accordingly to identify hot prospects.