Email ad serving company LiveIntent raises $8M

LiveIntent a New York based company that delivers real-time display ad serving within email, has raised $8m in a new series B funding.

Founded in 2009 and led by CEO Matt Keiser, LiveIntent delivers display advertising to an email the moment that email is opened. It provides ad serving, DSP/trading desk and exchange capabilities.

The company intends to use the funds for sales expansion, staff augmentation and technology development.

Email ad serving technology

The LiveIntent technology is built on a real-time ad server for email. Most email servers and platforms are campaign-based. Marketers must buy ads in a specific newsletter and deployment. The LiveIntent platform allows senders to tag their newsletter. Media planners can buy ads across all the tagged newsletters. Skipping individual contact with each publisher, but rather buy media as if they were buying display ad units.

New Funding

The round was led by Shasta Ventures, with participation from Series A investors Battery Ventures, First Round Capital and Grape Arbor VC.

Recent new clients of LiveIntent include MediaNews Group, Daily Beast/Newsweek,, InteractiveOne/BlackPlanet, Acxiom digital and NY Daily News.

In conjunction with the funding, joins Satya Patel, Matt Keiser and William Raduchel on LiveIntent’s board of directors.

Jason Pressman joins board of directors

Shasta Ventures partner Jason Pressman:” The inbox is fast becoming the place where consumers spend the lion’s share of their time, either behind the computer or on their smartphone or tablet. This presents a huge opportunity for marketers, and we are poised to capitalize on this potential.” In conjunction with the funding, Jason Pressman will be joining Satya Patel, Matt Keiser and William Raduchel on LiveIntent’s board of directors.

Jordie van Rijn

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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