Webinars, events, and video podcasts are extremely popular, but businesses are missing out on the real value that is hidden in automated, recurring, and on-demand webinars.
The solution? Create an evergreen webinar that will stay relevant for a long time. Pick the right topic, structure and recording – and you’ll gather exponentially more leads .. And if you use the process we outline below, it will even bring in links and referrals.
Sounds too good to be true? In this article, I’m going to give you all the advice you’ll need to create an evergreen webinar that will knock your audience’s socks off.
Even building out one key evergreen webinar using our method will continuously generate leads (while you sleep). Imagine a library of webinar recordings, each working for you.
But, before we dive into the nitty gritty, there is another (quite important) question to ask. Where will I host my evergreen webinar? Aka, what is the best automated webinar software?
What is the best evergreen webinar software?
There are several evergreen webinar software options on the market, but only a few can truly help you create high-quality and stress-free webinars. Let’s take a look at them.
Demio webinar software
Demio is a darn easy and handy webinar software platform. Their on-demand webinar function allows your audience to instantly register and join your webinar at any time.
A big benefit that helps this platform stand out is that it allows you to host both live and evergreen webinars, so you can do it all within one tool. You can quickly schedule recurring automated webinars daily, weekly, or monthly, as well as at specific dates and times.
The experience for your audience is clean, well-designed, and can be changed to match your brand. Plus, you can send automated email reminders to increase attendance.
Demio has a 14-day free trial. Pricing starts at $34 dollars. The evergreen webinar function is included in the Growth and Business plans, starting at $69/month.
Everwebinar makes it easy for companies to recreate the live webinar experience for their viewers.
It allows you to upload pre-recorded videos and turn them into automated webinars that people can register to attend. The interesting difference is that Everwebinar can simulate a live presentation, so your users feel like it is a live event, and not pre-recorded.
The many features they have to make it feel like a live presentation include playback live chat options, Q&As, survey polls, visitor numbers and pop-ups.
Everwebinar also allows you to pre-schedule common questions and answers your audience might have during the webinar session and this does wonders for creating the illusion of a live webinar. You can schedule the evergreen webinars to occur as frequently as you would like.
Everwebinar’s pricing starts at $199, which can be paid 3 times a year. They also have a 30-day risk-free, money back guarantee for customers.
Check out Everwebinar here.
Easywebinar is an evergreen webinar software that lives up to its name— easy. It allows the running of live conferences as well as streaming of recorded presentations in real-time as if they were live.
One great thing I like about this software is that it supports multiple presenters (up to 4) and you can also invite an attendee from the audience to present as well. The platform also includes several features like the use of real-time chat, customer thank-you pages as well as HD screen-sharing.
The platform’s pricing begins with a standard plan of $78/ month and you get 3 months free if you pay annual. Trial here.
WebinarJam allows you to host high-quality webinars in real-time with little to no stress. They also allow up to 6 multiple speakers so you can have webinars with fellow experts in your industry.
And to enable you to have evergreen webinars, their platform supports automated webinar recordings with their feature “replica replays.” Once activated, you’ll be able to have automatic recordings of your live webinars and schedule these replays as often as you’d like.
The replays will also display every action at the exact time it happened, just as it did in the live webinar. That includes each comment, surveys, or question asked by attendees during the webinar.
WebinarJam have a basic plan that starts at $499 per year and allows you to host unlimited webinars as often as you like. There’s also a 30-day, money-back guarantee for each of their offers. You can get started with WebinarJam now.
4 types of popular evergreen webinar content
First off, it makes sense to think about what type of webinar you are going to create. Maybe you already know, but there are 4 main types that are especially suited for evergreen webinars.
1. On-demand training or course
This is a type of webinar that allows people to learn at their own pace with content that has already been pre-recorded for them. Many organizations use this as a way to make sure employees have access to relevant courses that can help them perform better at their jobs.
If you decide to create an evergreen webinar in the form of an on-demand training resource or course, these are the kinds of titles you could use:
1. Introduction to advanced email marketing 101
2. Dealing with workplace conflict
3. How to delegate tasks successfully
2. Educational webinars
Educational webinars are videos created to help people learn about new topics or use new tools, and they’re mostly used by educational institutions to aid the learning of participants. Your students may be professional business, but any class from kindergarten to universities or colleges can use this type of webinar..
Here are some titles that you can use if you want to create evergreen educational webinars for students:
1. Digital marketing trends in your industry
2. Getting familiar with Microsoft Word
3. How to use a plagiarism detection tool for your project
You might create webinar tutorials if you wish to teach your audience how to perform specific tasks. You will find many companies use this webinar format when they want to show customers how to use their products.
To help you in creating awesome video tutorials, here are some titles you can use for inspiration:
1. How to install your WordPress theme
2. How to import leads into an email marketing tool
3. 7 steps to designing the perfect logo
4. Case studies / best practices
Case study webinars can offer a great way to showcase how your company was able to perform a particular action or get certain results.
And, if you are thinking of creating case study webinars for your audience, you’re going to need a title. Here’s 3 great examples of some titles you can edit to fit your company’s case study webinars:
1. How we were able to generate 1,000 of leads in 12 months
2. 5 best practices for starting an ecommerce business
3. How we used conversational AI tools to drive our engagement metrics up by 132%
Picking the best evergreen webinar topic
Finding a good evergreen webinar topic can be tricky, especially if you’re new to hosting webinars. You can’t just pick any topic and expect it to be an instant hit with your audience. Most marketers are stuck choosing topics based on what they think their audience wants.
But that doesn’t really work for evergreen webinars (and often companies end up choosing boring topics). Your attendees definitely don’t want a sales pitch in disguise, if that was your first thought.
A good evergreen topic should be directly related to the solution, products or service you sell. You can construct your topic to appeal to a broad audience or you can choose a topic that will attract your ideal customer profile. (not per se about your solution).
The ideal webinar topic will have both. This is because you want to get in touch with the audience that matters on the topic that is relevant to your business..
How to pick the best evergreen webinar topic (3 methods)
If you’re finding it hard to choose the best topics for your evergreen webinar, here are a few pointers that can guide you in the right direction:
1. Review your own popular content
One great way to find the best evergreen webinar topic is by looking at your own content.Ask yourself these questions:
- Which questions come up a lot when talking with your audience and leads?
- Which blog posts are popular and visited often?
- What newsletter articles do people click on?
This has the benefit of later on being able to link from that blog content already, or turn (part of) the content into the webinar and not having to do lots of research. Halfway done!
Looking at your own content for inspiration is a great start, but maybe a bit limited (as it is only about what you’ve done before). So the next step is to look externally at what is popular.
2. Look at popular video and evergreen content
You can find ideal topics for your evergreen webinars by browsing through YouTube, popular online courses, or webinar platforms to get an idea of the topics that people in your target audience are already interested in.
When you go on Youtube, you can search for topics that are relevant to your industry and then analyze the kinds of engagement that these topics receive from people in your audience. It’s best to go for topics that already have good traction to increase the chances of engagement and traffic when you create your own content.
3. Keyword, competitor, and SEO research
So looking into what words, topics, and phrases your target audience is using in search engines when they’re looking for more information about your products or industry.
Using keyword research, you can pinpoint popular keywords and phrases that are relevant to your audience. This will help you create the evergreen webinar that your audience is actively looking for!
Using keyword research to identify webinar topics is great because it will help you choose an idea people are actually interested in. It can also boost your search engine rankings, pulling in more traffic.
Start with your favorite keyword research tool like Ahrefs or Moz, and enter a word or phrase that’s relevant to what you do. For instance, if we take the topic “webinars”. Some poking around in Ahrefs will give you very interesting insights.
Of course you’ll want to dig in deeper and deeper. With Ahrefs keyword explorer, you’ll then be given a list of related phrases that people want to learn more about and the monthly search volumes of these words.
To choose a topic for your webinar, sift through the results and look for any subjects that are going to be relevant for a long time. Avoid any trendy phrases, and focus on those that could be considered evergreen. Or the starting point can be the most visited pages of competitive sites.
If you want to find out more about how to promote your webinar through keyword research and other means, Email Vendor Selection has a guide to selling digital products that will provide you with even more advice.
3 tips for creating the best on-demand webinar
Now, let’s look at 3 tips that you should have in mind if you want to create high-quality and engaging on-demand webinars for your audience.
1. Avoid anything that will make your webinar seem dated
If you want to develop an evergreen webinar, it’s important that your content doesn’t look outdated next week. Your webinar might be super valuable but, once its age starts showing, it will be easy for audiences to think of it as less valuable.
So, focus on making points that will stay relevant longer and refrain from mentioning things that will date your webinar and/or look unprofessional.
The trick is to use general terms instead of specifics that are tied to a date.
If you want to give an example while holding a webinar, for instance, instead of saying “in 2021, I implemented this digital marketing campaign,” you could say —”I implemented this digital marketing campaign”. Here are some other tips to keep in mind:
- Don’t mention dates like the year or time period you’re recording in
- Don’t use news hooks or reference recent events
- Don’t use data or stats that will quickly go out of date
Pro tip: What you can do is reference a blog post that you’ll keep updated with the latest news or stats.
2. Use plenty of visuals and graphics to make your webinars more engaging
Visual content is super engaging for your webinar, so you want to use it to keep people interested.
For example, you could create graphs and charts to explain trends, draw comparisons, or outline a process. You could also design attractive infographics that highlight important data you’re planning to talk about.
Depending on the subject or feel of your presentation, you might even want to add animated GIFs to some of your slides. Introduce a fun and casual vibe that will prevent your webinar from feeling too heavy or boring.
If you want your webinar to stand out and retain the attention of your target audience, make sure you are using bold and vibrant colours, helpful diagrams or infographics, and animations that will keep things interesting.
3. Provide added value with tools viewers can continue to use after the webinar (examples)
You’ll want to follow up with your viewers to ensure they take plenty of value away from your webinar. You can do this by providing them with free tools, checklists, guides, or templates they can continue to use after.
Depending on the type of business you run, you have multiple options.
An accounting software provider, freshbooks, created free invoice templates that their target audience are sure to find helpful. Their goal is to reach and provide value for small business owners and freelancers, so these templates are ideal.
Another effective example comes from Xtensio, which is a business that helps companies to manage and create important documents. So, to provide value for their ideal customers, they’ve created free checklists business owners can use to check their contracts, marketing materials, and more.
Their target audience can use these free tools for as long as they want to.
3. Graders, self assesments and Starter Scripts
Lastly, HubSpot is very good at this. They offer tools for everything. For instance email scripts, which their ideal customers can use in their blogger outreach, public relations tasks, or sales funnel.
Their target audience is made up of business owners who are looking for better ways to market their products or services, and these tools will save them a lot of time and energy.
What tools will add value beyond your evergreen webinar?
When you’re thinking about what kinds of free tools and added value you can provide as part of your webinar, make sure you have a very clear idea of who your ideal customers are and what pain points they have.
Then, create tools that will solve their problems to provide them with plenty of value, earn their trust, and stay on their mind.
Create your evergreen webinar promotion plan
Once you’ve filmed and published your evergreen webinar, you’ll need to promote it to get your audience to notice and attend. Here are some steps you can take to ensure your webinar is a success.
1. Consider launching it as a live version
You can definitely create an evergreen webinar that is only available on-demand, but there are also many benefits to starting off with a live version.
For one, there is audience and interaction but, even better, it will be much easier to get a first batch of leads and attendants by promoting it as a live event. Here are some ways you can do that:
- Get mentioned (and linked) in upcoming events and industry events schedules
- Get mentioned in industry newsletters
- Work together with partners on the event promotion
- Create some buzz and have guest speakers
After the live version, you can still edit things out, replace pieces you didn’t like so much, or record a completely dedicated automated webinar version.
2. Efficiently plan out social sharing
One way to effectively plan social sharing is by posting snippets of the published webinar on social media. You can cut out various 1-minute snippets of the webinar and make sure you highlight parts that are interesting or funny so people will be tempted to watch the whole webinar.
To make the social promotion consistent, you’ll need to add these posts to your promotional calendar. Social media management tools let you batch schedule all of your posts for the next few weeks or months so you know you’re covered.
3. Your newsletter and email marketing
Don’t forget your email list is super valuable and already has interested leads in there. Promote your evergreen webinar through your email newsletter. Include a snippet of the webinar and a link to the full recording.
4. Link to your webinar from relevant blog posts
Or you could link to the webinar in relevant blog posts. For instance, if you held a webinar on how to get a better ROI from your website content and you have a blog post on a similar topic, you can always include the link to your webinar in your blog post.
5. Partner up with others
Contact other relevant sites and ask them to link to your webinar in their blog posts. This is an amazing method for link building. If you can get some links from high-quality websites, it will greatly improve your SEO rankings. (so there is an important lesson, make sure your webinar title is optimized with at least one keyword).
You’ll want to find influential bloggers in your industry whose audiences will find your webinar useful. Put together a list of relevant people who might be interested in sharing your content. You can use a domain authority checker to filter out the sites with low domain authority, as those will not help your SEO.
Once you’ve found the sites you want links from, reach out with personalized emails. These outreach emails should include:
- Some information about what you do
- A link to the webinar you created
- Reasons why the webinar is useful to their audience
Execute your outreach plan well and you should start to see the views rolling in.
Create an evergreen webinar funnel
When you’ve finished creating your evergreen webinars, you’ll want to plan out an evergreen webinar funnel that can be used to convert prospects into customers.
You can start by setting up your webinar registration page for people to register for your event. Once they register, send a confirmation email that gives them details about the webinar, like the webinar link and time.
At this point, you can also send them relevant content or guides that relate to the topic of your upcoming webinar.
After the webinar has been held, you can send follow-up emails that include links to the webinar replay for those who weren’t able to attend. This allows you to send more specific and personalized emails that can increase the conversion rate of your webinar funnel.
Webinar funnel mails and autoresponders these follow-up emails to those who attended so they have a replay whenever they want to access it. Keep in touch with your viewers and encourage them to convert with an up or cross sell.
When to host a live webinar vs an evergreen webinar?
If you are finding it hard to know whether you should host a live or evergreen webinar, you can do both! Just know the situations that call for each one.
Live webinar: If you have a product or service that is time-based and will become irrelevant after so long, then you should be looking towards live webinars that you can use to explain the value of such products. Same applies to current (hot) topics, those are better for live webinars. Although you could keep them online for a few weeks as “a bit of green” webinar replays.
On the other hand, a company that wants to sell products or discuss subjects that will still be relevant for a long time can make use of evergreen webinars.
If you are sure that your videos will be based on content that won’t change in the near future, then it’s fine to go for evergreen webinars as well. It’s all about what you’re trying to achieve and whether there’s a time limit on it.
So, how to create an evergreen webinar?
Creating an evergreen webinar is a great way to provide your ideal audience with a lot of value.
- Pick the best evergreen webinar software
- Research to identify relevant topics for your webinar
- Create a evergreen webinar funnel
- Promote, promote and promote your new on-demand webinar
Make it very engaging, add free tools people can use after the webinar.
Focus on these tips and you’ll be well on your way to creating an evergreen webinar that will still be useful for your audience months and even years from now.