Tripolis pixylon, dynamic imaging in email

ESP Tripolis Solutions introduced their new product Tripolis Pixylon this week. Pixylon tailors email and its images to the reader’s preferences, location and time of reading. Additionally, it instantly adjusts [the  pictures in the email] to the user’s device, be it a smart phone, laptop or tablet computer. Making it a form of dynamic email software.

Pixylon explained

Previously, the moment of launching an email marketing campaign was the deciding factor for its content. With Pixylon, the moment of opening (or reading) is decisive. Pixylon measures the preferences of the user and delivers content accordingly. Joost Nienhuis, the CEO of Tripolis comments: ‘Pixylon is an innovative and logical development that will bring the worldwide email marketing business a step closer to the future. It enables the new way of emailing, email 3.0.’

Applications of Pixylon

There are many applications of the technology,  restricted mainly by the creativity of marketers. Additionally, it is a tool to edit and create dynamic images in a quick and easy way. Some examples are:
* Countdown mechanism depending on the availability of tickets for an event and the ability to offer real-time changes when tickets run out of stock
* Track and trace an online order and read the status of the order and its location, as well as estimated time of arrival
* Automated A/B tests and multivariation testing
* Flash sales auctions with relevant ads appearing in real-time

Pixylon is currently available worldwide, after a group of existing clients of Tripolis where using a BETA version of Pixylon.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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