Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of features, functions and services you might have never heard of and which are important in the selection process.

You are the expert

This is a call out to all email marketers and email service providers. What terms should someone really understand to get a head start and don’t look stupid in selecting an email tool? Please let us know what terms are often misunderstood or very important in your opinion.

All additions will be considered for the glossary, including any insights you might have added.

So have a look at our glossary

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named on of "50 Online Marketing Influencers to Watch in 2016 " by Entrepreneur magazine.