During an ESP selection most email marketing professionals would secretly want to get WOW-ed and swiped off their feet by what the email software offers. Some functionalities have the Power of WOW. They could make your life easier, better and incredibly awesome. Lets zoom in on 5 functionalities you want to be WOW-ed by during the selection process.
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]
Why isn’t usability ranked higher among the factors to consider when searching for a new email service provider? In fact, why is there so little mention of it? An ESP is really only as good as the people who use it…and if it’s unusable, it’s no good at all. Usability matters, here is how to […]