A successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best triggered email provider? Let’s look at the pros and cons of different email trigger solutions, and the questions you should ask when choosing a vendor.
Now that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built templates into consideration when selecting my next ESP?
An autoresponder is an email automatically sent after an action has been taken. Originally, only emails that automatically responded to an email sent to an inbox – such as an out-of-office email or a bounce message – were considered autoresponders.
Marketing automation describes software platforms designed for marketing departments and organizations to automate marketing processes. By speeding up those tasks and customizing processes, businesses can market more strategically. With the evolution of marketing automation software, businesses can now reach, nurture, segment and personalize interactions with potential and current customers, allowing for highly individualized and targeted […]