An autoresponder is an email automatically sent after an action has been taken. Originally, only emails that automatically responded to an email sent to an inbox – such as an out-of-office email or a bounce message – were considered autoresponders.
Marketing automation describes software platforms designed for marketing departments and organizations to automate marketing processes. By speeding up those tasks and customizing processes, businesses can market more strategically. With the evolution of marketing automation software, businesses can now reach, nurture, segment and personalize interactions with potential and current customers, allowing for highly individualized and targeted […]