Change is a constant in the world of email marketing There were some major changes in the enterprise ESP space if you look from the client perspective. It’s only a matter of time before the next big change in the ESP vendor landscape. Before that happens let's take another look at these three changes and see where things stand now
The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives.