Transactional emails are often the most valuable emails you can ever send. Deliverability is highly important, because you don’t just want them to arrive: you need them all to arrive. But there is more to transactional email beyond deliverability, what else is there to improve our transactional emails?
Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for transactional emails. Companies make and archive email copies for legal purposes, and to improve customer experience. But how to do this correctly?
Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to opt-in to going paperless and interact with you electronically. However, the mission to protect customers from phishing attacks, while going paperless seems to be at odds.
With more and more emails being sent, companies are now looking for ways to remain relevant to their customers, while increasing ROI through clever cross-sell and up-sell campaigns. There is one email type that will satisfy these needs, it is powerful in driving results, but is so often forgotten – the transactional email message.