Tag: total cost of ownership
I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various reasons. You don’t want to make that mistake. On the other hand, I see others choosing an ESP that costs more, but also offers more. Which path will you choose? Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works. Maybe you’ve heard there are some “free” options out there, does the axiom “you get what you pay for” also apply to Marketing Automation? Total cost of ownership (TCO) is a financial estimate to help you determine the direct and indirect costs of a product or system. By calculating TCO, you can determine which email marketing solutions or marketing automation tools offer the best pricing/value.