Tag: statistics

Teaching Yourself to Fish With Usable Email Analytics Tools

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or doesn’t—meet their analytics needs. Analytics are necessary to measure the success of any email program that intends to grow ROI measured in dollars, impressions, reach, eyeballs and engagement. That is why evaluating the […]

Drill down on email campaign analytics before you choose a new ESP

If you’re an email marketer, you’re into analytics. You have to be. Email marketing offers up all kinds of data for analyzing, and it’s only by doing so that you can improve your marketing and your email marketing ROI. But with all the variables of email marketing—and email reporting—how do you know you’re using the […]
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