Tag: social media

Constant Contact adds social CRM with Bantam Live

Constant Contact has added social CRM to its product range by acquisition of Bantam Live. Bantam Live is a contact management and social CRM provider owned and operated by privately held Bantam Networks. Constant Contact acquired Bantham on February the 15th for a cash purchase price of no less than $15 million.

Experian buys social media company Techlightenment

Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven social media business headquartered in the UK.

Why your ESP needs to buy a social media company

Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Media company?
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