Constant Contact has added social CRM to its product range by acquisition of Bantam Live. Bantam Live is a contact management and social CRM provider owned and operated by privately held Bantam Networks. Constant Contact acquired Bantham on February the 15th for a cash purchase price of no less than $15 million.
Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Media company?