Learn everything about sending attachments in email marketing and transactional email. This guide will help answer all the questions you might have about sending attachments in commercial and transactional emails. Attachments in emails have technical limitations, but using them can increase the value and the usefulness of your emails.
In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So companies will have to look for new ways to improve their email marketing operations and optimize their ROI. When considering long-term strategies many email marketers don’t consider using more than one email delivery […]
Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for transactional emails. Companies make and archive email copies for legal purposes, and to improve customer experience. But how to do this correctly?
Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with general industry trends, which place public cloud services on a trajectory to grow 17% in 2016. This growth represents a 22% increase in SaaS and a whopping 43% growth in infrastructure as […]
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of […]