service level agreement
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Put customer support first when choosing the right ESP

Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, ...

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Is your email marketing vendor reliable?

In today’s networked economy, a suppliers' hiccup can very well leave you with the broken pieces of missed conversions or - even worse - disappointed clients. ...

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The Iceberg Effect – How to compare ESP pricing

You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good ...

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Report:  Do marketers get the service they need from their Email Marketing Service Providers?

Are email marketers getting the level of service they need for their brand’s email channel? That is the main question answered in the 2012 retail email ...

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Maximizing email marketing opportunities with transactional email

With more and more emails being sent, companies are now looking for ways to remain relevant to their customers, while increasing ROI through clever cross-sell ...

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Service level agreement (SLA)

A service level agreement (SLA) is a part of a contract where the level of service is formally defined. The SLA records mutually agreed-upon conditions ...

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MarTech Request for Proposal (RFP)

A request for proposal in email marketing and any type of MarTech, answers specific questions about how the vendor solution will meet needs and goals. It ...

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