In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service […]
I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs. I have always been amazed at how some organizations aren’t thinking about the future when considering new vendors. Why is this and how […]
Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong. How Agencies often miss the mark and blow their chances in an RFP Let’s take a look. […]
Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little chance that you will achieve the expected results.
In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? Time and time again, the RFP process fails, not in terms of appointing a vendor, but in terms of finding the right partner to implement […]
When selecting an email marketing agency, you want to meet with the different vendors face to face at one point. Especially when looking for an email agency offering services and not only a self-service email solution. These meetings often take the form of a presentation, demo or (creative) pitch. But what do marketers want from […]
When you are looking for a great Email Service Provider (ESP), agency or marketing automation tool, asking your contacts on LinkedIn or in a LinkedIn Group might seem smart. There must be people in your (online) network who have been in your exact same position. But it is probably not going to work out as […]
A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a company can make. Engaging the wrong one (and ending up with the wrong supplier) is likely to be one of the most costly.