How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question will pop up.
No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want the selection to take unnecessarily long, at the same time you want to be able to compare and evaluate multiple options.
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of choosing a new email service provider? Here are the reasons to use […]
If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and framework that is both functional and designed to maximize response. But how do you evaluate an Email service provider based on their UX skills?
In three parts we explain a methodology that can help you and your team to make the best choice of email marketing software for your company. If you missed the Part 1 of this series, please check that article first. Part 2 walked us through the process of setting your priorities straight. Let’s now look […]
I had the honor to talk to Mark Brownlow last week. He is one of the few independent journalists in the emailspace and a very respected one at that. Via his writings he has been helping email marketers for over ten years. Of course, I couldn’t resist to ask him about email tool selection. Jordie: […]
So you are in the final stages of selecting an email service provider (ESP). You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those promises are even close to the actual performance. If you are really serious about firsthand evaluation, […]
We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not evaluating to actually pick a new email vendor. Most email marketers choose the partners who they feel comfortable with and stay with them […]
Every year the dutch magazine Emerce publishes a brandimage research called Emerce 100. The top 100 list is split into different categories, which all have a top five of high performers, together making ‘the best 100 companies in e-business’. Ranking high in the Emerce 100 is a nice addition to the merits these companies already […]