Tag: segmentation

The 6 Essential Features You Need for Email Targeting (with cases)

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email. Email marketing lets […]

How to select the best Email Workflow Automation tool for your business

An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database. In this article, we’ll try and help you select the […]

How to select the ESP with the best email segmentation module

Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the same. A journey through the email software world usually starts with sketching the list of features you need for running email marketing campaigns. If segmentation is somewhere […]

The Data Dance: Put all That Data to Work for Smarter Marketing

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen? If you are taking the first steps or ready to go beyond with […]

Going from an email marketing database to marketing automation

So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to […]
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