Many businesses would love their customers to stay engaged throughout the customer journey. This calls for automation and a special kind. With email workflows you save significant time. Automated email marketing steps and tasks are more effective. But what is the best Email Workflow Automation tool for your business?
Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email. Email marketing lets […]
Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the same. A journey through the email software world usually starts with sketching the list of features you need for running email marketing campaigns. If segmentation is somewhere […]
Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen? If you are taking the first steps or ready to go beyond with […]
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to […]