segmentation
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Selecting the best Email Workflow Automation tool for your business

Many businesses would love their customers to stay engaged throughout the customer journey. This calls for automation and a special kind. With email workflows ...

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The 6 Essential Features You Need for Email Targeting (with cases)

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the ...

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How to select the ESP with the best email segmentation module

Choosing an Email provider is not an easy task. There are hundreds of email marketing tools and apart from few exceptions, they all seem to look quite the ...

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The Data Dance: Put all That Data to Work for Smarter Marketing

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor ...

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Going from an email marketing database to marketing automation

So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets ...

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