ROI
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How the right ESP can skyrocket your email ROI

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very ...

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Business case

A business case explains the reasons for undertaking a project or task. It's usually tied in to the bottom line - how the project will help an organization ...

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Finding the ROI in Marketing Technology Promises

As the saying goes, “follow the money” and no one can deny the trend of marketing technology investments in both the public and private markets. Investors ...

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The death of Email Marketing CPM and why that is great for you

Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was ...

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How to put together a crack team for ESP selection

A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a ...

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Ecommerce holiday sales increased

Ecommerce sales increased 12% in November compared with the same month a year ago, MasterCard reported today in its SpendingPulse report. Online apparel sales ...

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Return on investment (ROI)

The return on investment (ROI) is the ratio of profits gained in relation to the investment. ROI is usually expressed as a percentage. Although some benefits ...

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