A request for proposal in email marketing and any type of MarTech, answers specific questions about how the vendor solution will meet needs and goals. It provides detailed information on requirements such as function and workflow, business goals and integration specs to the vendors. These are often lengthy documents.
A request for information (RFI) asks specific questions about the services an email marketing vendor provides. It is usually a relatively short document and is used when no final decisions for direction have been made. An RFI is often used together with a Request For Proposal (RFP) and a Request For Quotation (RFQ), sometimes these […]