Tag: rfp

How Agencies miss the mark in an email marketing pitch

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a pitch. This time we look how it all goes wrong. How Agencies often miss the mark and blow their chances in an RFP Let’s take a look. […]

OMG your RFP is killing me!

What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.

Email agencies and why the best idea never wins

Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies  might operate during a pitch. And especially on how Email agencies often miss the mark on an RFP and blow it.

Looking for an email supplier, but who writes the RFP?

Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little chance that you will achieve the expected results.

Why send out an RFP?

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? Time and time again, the RFP process fails, not in terms of appointing a vendor, but in terms of finding the right partner to implement […]

Choosing an email service provider: Focus on the trees or the forest?

In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day-to-day business and most of the time there seems to be no reason to change the way things work. It actually makes working more efficient, but there also is a danger […]

How to put together a crack team for ESP selection

A good ESP can make the difference between email marketing success or failure. So the right ESP selection team is one of the most effective investments a company can make. Engaging the wrong one (and ending up with the wrong supplier) is likely to be one of the most costly.

MarTech Request for Proposal (RFP)

A request for proposal in email marketing and any type of MarTech, answers specific questions about how the vendor solution will meet needs and goals. It provides detailed information on requirements such as function and workflow, business goals and integration specs to the vendors. These are often lengthy documents.

Request for information (RFI)

A request for information (RFI) asks specific questions about the services an email marketing vendor provides. It is usually a relatively short document and is used when no final decisions for direction have been made. An RFI is often used together with a Request For Proposal (RFP) and a Request For Quotation (RFQ), sometimes these […]


The generic definition of a requirement is “something essential to the existence or occurrence of something else.” In business, requirements refer to documented needs of what a particular product should be or how a service should perform. Requirements identify necessary attributes, capabilities, characteristics or qualities of a system in order for it to have value […]
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