rfp
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RFPs and your Procurement team: A must-read survival guide

One topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you ...

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5 Email RFP Resolutions for 2020

If you are doing an RFP for a new ESP email marketing software in 2020, you need to use the right process. Here are the (New Year’s) resolution to get you ...

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How many Email Software Companies (ESPs) should be on your short list?

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

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How to beat Yes-men during your email marketing RFP

Choosing a new email service provider (ESP) is no walk in the park. A well-managed RFP process gives email marketers the very best chance of making the right ...

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Business case

A business case explains the reasons for undertaking a project or task. It's usually tied in to the bottom line - how the project will help an organization ...

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Do You Really Need to do an RFP?

I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. ...

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10 Things I Hate About the RFP Process

Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of ...

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Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to ...

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