Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2019 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether…
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]
Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, […]
Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set up and run a split test. ESPs have very different levels of functionality in this field, so finding one which fits your requirements […]
I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs. I have always been amazed at how some organizations aren’t thinking about the future when considering new vendors. Why is this and how […]
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of […]
I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of wihich the 2012 preparations are in full swing. Some of these contacts sprung into interesting conversations about email marketing, email tools and life.
In three parts we explain a methodology that can help you and your team to make the best choice of email marketing software for your company. If you missed the Part 1 of this series, please check that article first. Part 2 walked us through the process of setting your priorities straight. Let’s now look […]