request for proposal
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How many Email Software Companies (ESPs) should be on your short list?

How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question ...

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Faux-facts and emotional shortcuts;  how to ruin an email marketing RFP without even knowing it

When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer ...

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How to Optimize the RFP Process, Without Losing Your Head

Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the ...

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Do You Really Need to do an RFP?

I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. ...

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When you need an RFP to find your email service provider…and when you don’t

For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of ...

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Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to ...

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Selecting the Perfect ESP? – Don’t Forget to prepare the implementation

When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really ...

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The Benefits and Challenges of Running an Email Marketing RFP

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an ...

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