Tag: request for proposal
How many Email Service Providers (ESPs) should we put on our shortlist? If a marketer is selecting a new email marketing company sooner or later this question will pop up.
No matter if you are looking for an Email service provider or the best Marketing Automation software you don’t want the selection to take unnecessarily long, at the same time you want to be able to compare and evaluate multiple options. When email marketers go through their ESP selection process, they often use what are known as “emotional shortcuts”. These can slip in without the marketer even knowing it is happening. It is almost natural to use subjective criteria to separate the email marketing software from one another. Sometimes these shortcuts even come disguised as facts. Many marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side and the vendor side. If 2019 is the year you run an RFP, here are some tips to make the process easier—or even bypass it altogether… I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015. For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of choosing a new email service provider? Here are the reasons to use […] Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software. When going for a new email service provider, the time to ask questions about migration and implementation is well before you sign any contracts. Do you really want to commit to an ESP only to find out the migration and implementation are going to take three times longer than you anticipated (or budgeted for)? Or […] The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an existing one or for the first time. It’s the ESP RFP, and it’s a process that’s dreaded by many on both the client side and the ESP side. Yet, […]