reliability
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Is your email marketing vendor reliable?

In today’s networked economy, a suppliers' hiccup can very well leave you with the broken pieces of missed conversions or - even worse - disappointed clients. ...

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17 things to know about sending email with secure documents

I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilised when it comes to communicating with customers ...

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How Agencies miss the mark in an email marketing pitch

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a ...

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Maximizing email marketing opportunities with transactional email

With more and more emails being sent, companies are now looking for ways to remain relevant to their customers, while increasing ROI through clever cross-sell ...

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4 professional tactics to evaluate an Email Service Provider

So you are in the final stages of selecting an email service provider (ESP). You might prefer one email vendor over the other, based on their proposal. But it ...

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Service level agreement (SLA)

A service level agreement (SLA) is a part of a contract where the level of service is formally defined. The SLA records mutually agreed-upon conditions ...

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